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A roofer kneeling on a pitched roof, fixing asphalt shingles with a nail gun

RoofingFree site auditDemo in 48 hoursRoofing

RoofingFree site auditDemo in 48 hoursFree site audit

RoofingFree site auditDemo in 48 hoursDemo in 48 hours

Roofing

  1. Trades/
  2. Roofing

Roofing website design.

Roofing sites that win the inspection before a storm chaser does, and win the estimate after.

GAudit my site

Free, on this page. Or get your free demo. Nothing to pay until it's delivered.

City pages

  • Los AngelesCA
  • ChicagoIL
  • MiamiFL
A roofer kneeling on a pitched roof, fixing asphalt shingles with a nail gun

Booking

How they book.

A new roof is a big, rare purchase. After a storm it is also an urgent one, and a crowded one.

  1. 01

    The storm

    Water through the ceiling or shingles in the yard. They search on a phone and want an inspection, fast.

  2. 02

    The comparison

    A replacement is a big, rare buy. They get several estimates and read everything before they choose.

  3. 03

    The trust check

    They book the one whose site proves who you are first: a real address, a license, real photos. Not just a number after a storm.

On the site

Must haves.

Six things a roofing website has to get right.

  • Inspection booking

    A form to book an inspection, with a photo upload for the damage.

  • Roof types

    Shingle, metal, tile, flat. A page each, with your own photos of finished roofs.

  • City rules

    License number

    Your license number in the footer of every page, where people check it. New York City, California, Illinois and Florida require the number in their ads.

  • Warranties

    What the manufacturer covers and what you cover, in plain words. A manufacturer certification such as GAF Master Elite is voluntary, and it is what unlocks a stronger warranty.

  • Storm claims

    If you mention insurance claims, check the rules first. Florida restricts how contractors advertise around roof claims and bars waiving a deductible to get one.

  • Before and after

    Real jobs with the town named. It shows you work nearby, which a storm chaser cannot.

Seasons

When it moves.

Roofing demand follows the weather: calm between storms, urgent right after one. The site should say what each season needs, not run one page all year.

Hail season

Hurricane season

Between storms

JFMAMJJASOND
  • Hail season

    March to June

    Hail-loss claims peak from spring into early summer, and the activity moves north as the season goes on. The inspection path belongs above the fold then.

  • Hurricane season

    June to November

    June through November in storm-exposed states. Say plainly how fast you can get out once a storm passes.

  • Between storms

    December to February

    The quiet months are the planned-replacement and inspection season, not the storm page. Push the comparison path here, before the next peak.

Proof to show

What to show.

What a roofing site should publish, so people can check it before they call.

A roofer bracing a row of asphalt shingles with a boot beside a pneumatic nail gun on a pitched roof
  • License and insurance

    Your license number and proof of insurance, visible, not just promised on a call. It is the first thing the post-storm warnings tell people to check.

  • A real address

    Storm chasers move from state to state with no office nearby. A real local address, and how long you have worked here, answers that before anyone has to ask.

  • Finished roofs, named

    Real jobs with the town named, not stock photography. It is proof the work is local and recent, not borrowed.

Local pages

Your city.

Figures: roofing contractors with paid staff in each metro, 2023. Census County Business Patterns, 2023

License rules change at the state line, and often at the city line.

New York City · every home-improvement trade

Roof work on a home in the five boroughs is home improvement work: a DCWP license, and its number in every ad. 6 RCNY §2-222(a)

  • Los AngelesCalifornia

    739

    roofing contractors in the metro
    California · C-39 RoofingRoofing is the C-39 classification, and the license number goes on your ads.
  • ChicagoIllinois

    768

    roofing contractors in the metro
    Illinois · Roofing contractor licenseIllinois makes the roofing license number and the licensed name part of every roofing ad.
  • MiamiFlorida

    545

    roofing contractors in the metro
    Florida · Roofing contractorFlorida licenses roofing contractors state-wide, and the number goes in every ad, in any medium.

Not in one of these cities?

The audit and the free demo work wherever you are. We work from New York, for businesses anywhere in the US. Get your free demo.

Free audit

Check your site.

Type your website and get a plain report, written for roofing businesses. Every finding is measured on your site, not guessed.

Written for roofing businesses.

  • Contact
  • Phones
  • Trust
  • Search
  • Speed

Every finding is something we measured on your site. Nothing is guessed.

A free demo of your new site in 48 hours.

Nothing to pay until it's delivered.

Then 7 days to pay. 10% off if you become a customer in the next 6 days.

Questions

Quick answers.

What roofers ask before they start.

Also built for

  • Windows and doors
  • Remodeling
Does my license number have to be on my website?+

In some places it does. For roofing work, New York City, California, Illinois and Florida put the license number in every ad, and the safe reading is that your website is one. Each rule is linked to its source, on this page or its city page. Checked 2026-10-05. Not legal advice.

Can my site talk about insurance claims?+

Carefully. Florida law (s. 489.147) bars contractors from offering gifts or waiving deductibles for a roof inspection or claim, and sets disclosures for ads that urge a roof damage claim. Other states have their own rules, so have that copy checked.

What does a website cost?+

A website project starts at $5,000, one time. The monthly plan is $2,500 a month with the build included, plus GEO, upkeep and email marketing, with a 3-month minimum. Either way, you see a free demo of your new site in 48 hours first, and pay nothing until it is delivered.

What a $10,000 website should include

Will a new site get me more calls?+

It is built to help. Clear pages for the jobs you want, your license and the towns you cover can help more of the people who find you pick up the phone. Nobody can promise a number of calls, and we will not.

Next step

Free demo.

A free demo of your new site in 48 hours.

Website project
$5,000starting at, one timeDesign, copy, build and launch, done for you.
Monthly plan
$2,500per monthYour website, built and then looked after every month.
GGet your free demo

Nothing to pay until it's delivered.

to pay before your demo
$0
from brief to demo
48h
off if you become a customer in the next 6 days. You have 7 days to decide.
10%

Not sure yet?

Site check.What is your website costing you? Find out in a few taps.Lost revenue.What a missing, broken or slow website may cost you each month. Worked out from your own numbers and three published figures.
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