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An installer in an orange hard hat fixing solar panels on a roof with a power drill

SolarFree site auditDemo in 48 hoursSolar

SolarFree site auditDemo in 48 hoursFree site audit

SolarFree site auditDemo in 48 hoursDemo in 48 hours

Solar

  1. Trades/
  2. Solar

Solar website design.

Solar sites built for a researched purchase under pressure: the real savings math, honest financing, and who actually installs it, now that the federal tax credit has ended for homeowners.

GAudit my site

Free, on this page. Or get your free demo. Nothing to pay until it's delivered.

City pages

  • Los AngelesCA
  • MiamiFL
An installer in an orange hard hat fixing solar panels on a roof with a power drill

Booking

How they book.

Solar is a researched purchase pressured by door-to-door sales. People compare several quotes, distrust a pushy pitch, and read the fine print before they sign.

  1. 01

    The research

    A bill, the roof, batteries, and what incentives still apply. The 30% federal credit that drove years of pitches ended for homeowner-owned systems after 2025, and net metering pays very differently state to state, so the site has to explain what is actually still true, not what used to be.

  2. 02

    The quote

    They upload a bill and an address and want a system sized to it, with the savings shown as an estimate, not a promise.

  3. 03

    The trust check

    Door-to-door solar pitches are one of the fastest-growing complaints the FTC tracks. License, insurance, who installs, and no "free panels" claim are what separate a real site from the pitch at the door.

On the site

Must haves.

Six things a solar website has to get right.

  • Bill quotes

    A form that takes a utility bill upload and an address.

  • Savings, honestly

    Show how you estimate savings, and call it an estimate. No guaranteed numbers, and nothing that leans on the 30% federal credit: it ended for homeowner-owned systems placed in service after December 31, 2025.

  • Equipment and crew

    The panels, inverters and batteries you install, with their warranties, and whether your own crew or a partner does the install. Say which.

  • Financing, clearly

    A loan, a lease and a power purchase agreement are different deals: who owns the system, who can use any remaining tax benefit, and what happens if the house sells. Say which you offer and the difference, in plain words.

  • City rules

    License number

    Your license number in the footer of every page, where people check it. California and Florida require the number in their ads.

  • Real systems

    Real roofs and real systems, with the town and the system size.

Seasons

When it moves.

Solar demand and sunlight both move with the calendar. The site should say what each season means, not run one page all year.

Peak season

Fall start

Winter output

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  • Peak season

    May to September

    Installers get the most calls from May through September, and that is also when scheduling and permitting run slowest, sometimes months out. Say that plainly instead of promising a date you cannot keep.

  • Fall start

    September to November

    Fall is typically the quieter season for installers, with shorter waits and faster permitting, and a system started then is ready before the next summer peak. Say when your own calendar opens up.

  • Winter output

    December to February

    Panels keep producing through winter, just less, because the days are shorter and the sun sits lower. Say that honestly instead of letting someone assume a system goes quiet for months.

Proof to show

What to show.

What a solar site should publish, so people can check it before they call.

Close-up diagonal view of a finished monocrystalline solar panel array against a blue sky
  • License and insurance

    Your license number and proof of insurance, visible on the page, not just promised on a call. Hiring an unlicensed contractor risks poor work and a bigger bill if the home is damaged, with no cover if someone is hurt.

  • No pressure

    Say plainly that you do not push a same-day signature and do not offer "free" panels. Demanding an immediate decision or calling solar free are scam signs the FTC itself names, and a buyer has three business days to cancel a contract signed at home under the FTC's own Cooling-Off Rule.

  • Certified installers, named

    A NABCEP credential is a voluntary industry certification, not a license, and worth naming if your crew holds it. Say which installers have it, by name.

Local pages

Your city.

License rules change at the state line, and often at the city line.

  • Los AngelesCalifornia

    CaliforniaC-46 Solar
    Solar has its own classification, C-46, and the license number goes on your ads.
  • MiamiFlorida

    FloridaSolar contractor
    Florida certifies solar contractors, photovoltaic systems included, and the number goes in every ad.

Not in one of these cities?

The audit and the free demo work wherever you are. We work from New York, for businesses anywhere in the US. Get your free demo.

Free audit

Check your site.

Type your website and get a plain report, written for solar businesses. Every finding is measured on your site, not guessed.

Written for solar businesses.

  • Contact
  • Phones
  • Trust
  • Search
  • Speed

Every finding is something we measured on your site. Nothing is guessed.

A free demo of your new site in 48 hours.

Nothing to pay until it's delivered.

Then 7 days to pay. 10% off if you become a customer in the next 6 days.

Questions

Quick answers.

What solar installers ask before they start.

Also built for

  • Roofing
  • Electrical
Does my license number have to be on my website?+

In some places it does. For solar work, California and Florida put the license number in every ad, and the safe reading is that your website is one. Each rule is linked to its source, on this page or its city page. Checked 2026-10-05. Not legal advice.

Should I still mention the federal tax credit?+

Only if it is still true. The 30% federal credit for homeowner-owned systems ended for anything placed in service after December 31, 2025, so a site that still advertises it is making a claim that is no longer accurate. Say what still applies instead: state rules, net metering, and financing.

What does a website cost?+

A website project starts at $5,000, one time. The monthly plan is $2,500 a month with the build included, plus GEO, upkeep and email marketing, with a 3-month minimum. Either way, you see a free demo of your new site in 48 hours first, and pay nothing until it is delivered.

What a $10,000 website should include

Will a new site get me more calls?+

It is built to help. Clear pages for the jobs you want, your license and the towns you cover can help more of the people who find you pick up the phone. Nobody can promise a number of calls, and we will not.

Next step

Free demo.

A free demo of your new site in 48 hours.

Website project
$5,000starting at, one timeDesign, copy, build and launch, done for you.
Monthly plan
$2,500per monthYour website, built and then looked after every month.
GGet your free demo

Nothing to pay until it's delivered.

to pay before your demo
$0
from brief to demo
48h
off if you become a customer in the next 6 days. You have 7 days to decide.
10%

Not sure yet?

Site check.What is your website costing you? Find out in a few taps.Lost revenue.What a missing, broken or slow website may cost you each month. Worked out from your own numbers and three published figures.
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