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AEO for
contractors.

“Who fixes a leaking water heater near me?” Homeowners now type that into ChatGPT, and it names a few companies. AEO is how you become one of them.

Get a free websiteHome services and contractors

Without AEO

of consumers use AI tools for local recommendations, up from 6%
45%
BrightLocal, 2026 consumer survey
read AI-generated review summaries
82%
BrightLocal, 2026 consumer survey
of Google visits with an AI summary led to a click, against 15% without
8%
Pew Research, July 2025
of home service businesses have no FAQ section
74%
Jobber, 2026 Home Service Trends
Consumers using AI tools for local recommendations

  • 6%in 2025

  • 45%in 2026

Two yearly surveys. The line only joins them. BrightLocal, 2026 consumer survey

Nothing to quote

“Quality service since 1998” answers no question. AI pulls from pages that say what the job costs, how long it takes and who pulls the permit.

Fewer clicks

When the answer sits on top of the results, fewer people scroll to your link. Being named inside it is the new first spot.

45% of answered ChatGPT-referred calls to home services are leads, against 38% overall, on small volume so far. Invoca, 2026 home services benchmarks

Mismatched listings

Your name, phone and license read differently on Google, Yelp and the BBB. AI can’t tell if those are one company.

Water heater question

A sample plumber, one question asked twice, six monthly checks apart.

Example of a sample plumber, Kettlewick Plumbing, on an AI answer. Before: asked “Who fixes a leaking water heater near me?”, the answer names two other companies, and the plumber’s page is read but not cited because “Quality service since 1998” answers nothing. After the page and listings are fixed, the same answer names Kettlewick Plumbing, quotes its line “We pull the permit. License 48213.” and cites its page. The sample monthly check moves from 6% to 34% of 90 sample answers, and some questions stay out of reach.

Asked Water on the floor. A homeowner asks who to call.

  1. Asked: Water on the floor. A homeowner asks who to call.
  2. Answered: Two companies get named. Kettlewick isn’t one of them.
  3. Why: Its page was read. “Quality service since 1998” answers nothing.
  4. Fixed: Cost, time and permit go on the page. The listings get one name.
  5. Named: Asked again, the answer lifts Kettlewick’s line and cites its page.
  6. Checked: The monthly check counts every sample answer. Some stay out of reach.
  1. Sample, after, month 6, answers.example

    A homeowner in Elm County, 11:40pm

    Who fixes a leaking water heater near me?

    Searched the web

    Three companies come up around Elm County. Kettlewick Plumbing answers leaks the same night. Its page says, “We pull the permit. License 48213.”1 Its listings agree on name, phone and license.2 Tolliver Rooter and Quillby Water Heaters also list same-night repair.3 Until someone arrives, shut off the cold water feed to the tank.

    1. 1Kettlewick PlumbingQuoted: the permit and license
    2. 2BBB listingSame name, phone and license
    3. 3Tolliver RooterStates the job and hours
    Ask a follow-upWho fixes a leaking water heater near me?
  2. Sample, before, month 1, answers.example

    Who fixes a leaking water heater near me?

    Two companies come up most around Elm County. Tolliver Rooter lists same-night repair and says it pulls the permit.1 Quillby Water Heaters posts its prices by tank size.2 Until someone arrives, shut off the cold water feed to the tank.

    Cited

    1. Tolliver Rootertolliverrooter.exampleStates the job, the hours, the permit
    2. Quillby Water Heatersquillbywaterheaters.examplePrices in plain text

    Read, not cited

    Kettlewick Plumbingkettlewickplumbing.example/water-heatersPlumbing you can trust. Nothing to quote.
  3. Sample monthly check
    Sample monthly check
    QuestionsMonth 1Month 6
    Leaking water heater0 of 1511 of 15
    Repair or replace1 of 158 of 15
    Who pulls the permit1 of 155 of 15
    Cost of a tank swap1 of 154 of 15
    Plumber open tonight2 of 152 of 15
    Licensed in Elm County0 of 151 of 15
    Sample answers5 of 90, 6%31 of 90, 34%

What you get

  • Answer pages for what homeowners ask: cost, timing, repair or replace, permits
  • Services, areas and hours labeled so AI reads them right
  • One name, phone and license number across your listings
  • Replies to reviews that say the job and the town
  • A monthly check of ChatGPT, Gemini and Perplexity: who gets named for your jobs

The cycle

Lead stage. AEO sits on your SEO, not beside it. The same pages feed both, and every call it brings goes through booking.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

One set of answers does the job for Google and every AI tool.

Less Time

The homeowner’s questions get answered before they reach you.

More Sales

You show up where a growing share of buyers now start.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, hosted and kept up by us. Your domain stays in your name
  • Tap to call on every screen, with the hours you answer
  • A page for each job type and the towns you really work
  • License, insurance and who pulls the permit, said plainly
  • A quote form with photo upload, so you can price from the truck
  • Unlimited changes. Text us the spring offer and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers in AI answers

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers in AI answers

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How do I get my business to show up in ChatGPT?

Let OpenAI’s search crawler read your site, publish plain answers about your jobs, towns, license and pricing, and keep your listings and reviews current. Nobody can promise a mention.

ChatGPT for contractors: how to get named

Is anyone really hiring a plumber through ChatGPT?

Some are, and it’s still few. Invoca calls the volume low, but the calls that do come in are strong leads, as the numbers above show.

Do reviews change what ChatGPT says about my company?

They can. AI answers draw on your Google reviews and listings as well as your site, so keep both current and reply to each review with the job and the town.

Is SEO still worth it now that people use AI?

Yes. Google says its AI answers rest on its core search systems, and ChatGPT reads ordinary pages. Local SEO stays the base, and AEO shapes the same pages so an answer can quote you.

Free website

Sample calendar

Thursday

  • Free roof estimate
Get a free website