Skip to content
ghobz
Get started

Marketing for
metal and glass.

Every past GC, property manager and homeowner already knows your work. Email, ads and reviews bring them back before a slow quarter.

Get a free websiteMetal and glass

Without Marketing

Of subcontractors wait over 90 days for final payment and retainage
43%
Siteline, vendor survey, 2026
Of subcontractors floated payroll while waiting to be paid
92%
Siteline, vendor survey, 2026
Of metal fabricators report steel and aluminum prices rising
89%
The Fabricator, FMA survey of 369 fabricators, 2026

Retainage gap

Commercial cash lands months after punch. Repair and residential work usually pays on completion. More of it steadies the month.

Dead quotes

Old quotes sit in a folder. Nobody calls back when the owner gets funded or the metal price moves.

Late start

Backlog looks fine until it doesn’t. Start marketing when the shop goes quiet, and you’re months behind.

The repair round

Retainage is still held this quarter. A sample shop writes to the people who know its work, and repair money lands while the big check waits.

Example of a sample metal and glass shop, Corvane Glass & Metal. Before: the last mail Elena, Harbor Point had from them is 17 months old. After 61 of 412 names are cut, the campaign “Q1 repair round” goes to 351, and the email “Door closers, hardware and foggy units” lands in that inbox. It opens on one line written for them, and they reply. 10 weeks later 22 have replied and the ledger stands at +$8,181. Paid on completion, before materials.

Before Punch closed, the statement went out, and the shop went quiet.

  1. Before: Punch closed, the statement went out, and the shop went quiet.
  2. Landed: It goes to the managers and GCs who know the work, with a crew open.
  3. Opened: It names the job they did for her, by building.
  4. Replied: Six are slamming. Repair pays when it is done.
  5. Back: Only money that landed is in the balance. The big job waits on retainage.
  1. The email
    CG

    Corvane Glass & Metalservice@corvaneglass.example

    to Elena, Harbor PointJan 13

    Door closers, hardware and foggy units

    Corvane Glass & MetalSheet R-1, Q1 repair round

    Door closers, hardware and foggy units

    An aluminum storefront with double glass entrance doors and sidelites on a city street

    Hi Elena, we hung your Harbor Point entry doors in 2021, and closers that age start to slam.

    We have a crew open this quarter for repair work. Send a list of what is failing, by building, and we will price it by the opening.

    What to list

    • Door closersSlamming, or not latching
    • HardwarePulls, hinges and panics
    • Foggy unitsFailed seals, by the opening
    Send a list by building

    Corvane Glass & Metal

    UnsubscribeCorvane Glass & Metal, 300 Foundry Rd, Kestrel Center
  2. Sample campaign, Q1 repair round
    LedgerSent Jan 13

    +$8,181

    Paid on completion, before materials

    Above zero, Week 1
    Sent
    351
    Replied
    22
    Jobs
    6
    Left out
    61

    One asked to stop. They are off the list.

    1. Wk 0Email tool and repair ads−$339
    2. Wk 1Harbor Point, six closers+$1,140
    3. Wk 2Elm Court, eight IG units+$2,960
    4. Wk 3Homeowner, shower door+$1,850
    5. Wk 5Hollensby rail, on retainagePending
    6. Wk 7Harbor Point, nine more+$1,710
    7. Wk 9Old Mill Lofts, hardware+$860
    What came back
    Replies22
    • HP

      Harbor Point Property MgmtWeek 1

      Six are slamming. Can you look Thursday?

      Six closers, paid on completion$1,140

    • EC

      Elm Court CondosWeek 2

      Eight have gone foggy. Send a price.

      Eight IG units, paid on completion$2,960

    • QG

      Quillmarsh GCWeek 3

      Nothing till Q3.

      Asked back in July

    • HC

      Hollensby ConstructionWeek 5

      Owner got funded. Can you refresh it?

      Requoted, retainage appliesPending

    18 more replies

  3. The list
    Q1 repair round, 8 of 412 names
    WhoLast heard from themWhat came backWorth
    Harbor Point Property Mgmt14 entry doors, 202117 months agoSix are slamming. Can you look Thursday?Six closers, paid on completion$1,140
    Brackmoor BuildersStorefront, Mill RdLast weekLeft out: punch still open
    Elm Court Condos32 windows, 20193 years agoEight have gone foggy. Send a price.Eight IG units, paid on completion$2,960
    Hollensby ConstructionStair rail quote, 202420 months agoOwner got funded. Can you refresh it?Requoted, retainage applies$46,200Pending
    Sam T.Shower door, 20222 years agoLeft out: opted out
    Lakeview HOAPool gate hardware, 20222 years agoNo reply
    Quillmarsh GCCurtain wall, 20222 years agoNothing till Q3.Asked back in July
    Nora W.Quote, sliding door3 years agoLeft out: bad address

    8 of 412 names shown

What you get

  • Email campaigns to past customers, GCs and open quotes, no cap from our side
  • Service reminders for property managers: door closers, hardware, foggy units
  • Ads on Google and Meta aimed at repair, shower door and railing work, on your accounts
  • Review requests after punch and after repair calls
  • A monthly report: every request, what it became and the money attached

The cycle

Marketing runs Growth. Finished jobs, reviews and old quotes feed the next round of leads.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

Campaigns go out without anyone in the office writing them.

Less Time

Past customers can come back with no cold calling.

More Sales

More repeat and repair work between commercial pay apps.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, managed, with hosting and upkeep handled
  • Separate paths for GCs and architects, and for owners and homeowners
  • A capabilities page: Division 05 and 08 scope, metals, glass types, finishes, shop size
  • A form that takes plan sets and DWG files
  • A prequal page with your COI request, bonding contact and safety record
  • Unlimited pages and changes

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Is Thomasnet worth it?

Treat it as a test you measure: count the RFQs it sends and what they became, against what you pay. Thomasnet is owned by Xometry, a marketplace that also sells fabrication, which is worth knowing before you list.

How to Market a Metal Fabrication Business

Do ads work for commercial bids?

Rarely. GCs pick subs from lists, not ads, so spend on repair, shower door and railing searches. Reach GCs with email and a site that backs up your name.

Should I market when the shop is busy?

Yes, lightly. Work you quote now lands in the slow months, so keep emailing past customers and old quotes even with the floor full.

Free website

Sample calendar

Monday

  • Site measure booked
Get a free website