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AI for
real estate.

Your ISA goes home. Your agents are at a closing. An AI agent replies to tonight’s lead in minutes, qualifies it, books it and hands it off.

Get a free websiteReal estate and development

Without AI agents

of web inquiries heard from an agent within an hour
10%
Pied Piper 2026 study, via Real Estate News
of callers to big brokerage offices reached an agent on the first call
33%
Pied Piper 2026 study, via Florida Realtors
of Realtors see no noticeable business impact from AI so far
46%
NAR, 2025 Technology Survey

Round robin gaps

Teams: three agents get the ping and each assumes another took it. Speed to lead dies in the group text.

Chat bubbles

Brokers: a bubble that asks for an email is not an ISA. It cannot qualify, book, or write back to your CRM.

Closed sales center

Developers: the sales center shuts at six. Questions on unit mix, deposits and delivery come in at ten.

Rules still apply

Everyone: AI voice calls need prior consent. Unregistered texts get blocked. Fair Housing covers what a bot says about a neighborhood.

At 10:26pm

A sample team’s night, played twice: first the round robin, then the AI assistant.

Example of a sample real estate team, one night played twice. Before: 6 leads wait for the office to open, the longest for 13h 17m, and the one at the center gets a reply after 9h 55m. That buyer is already touring with another agent. After: an AI agent answers each within 7 min, qualifies the lead, fills the record and books 3 of 6. It hands 3 to a person and one goes cold.

In A buyer writes at 10:26pm. The ping goes to three agents.

  1. In: A buyer writes at 10:26pm. The ping goes to three agents.
  2. Waiting: Each assumes another took it. The group text goes quiet.
  3. Too late: Someone replies at 8:21am. The buyer is talking to another agent.
  4. Same night: The same inquiry, the same minute. The reply goes out in two.
  5. Qualified: Consent first, then buy or sell, timeline, pre-approval and area.
  6. Booked: The showing goes on the calendar, with consent already on the record.
  7. Handed off: A question about the people. It gives facts, then a person takes it.
  8. Morning: The agents start with leads who answered. One never did.
  1. Sample after, Halvane Homes

    Halvane Homeshalvanehomes.example

    Portal inquiry, 10:26pm

    Is 14 Birch Hollow Lane still available? Could we see it this weekend?

    1. Hi, this is the AI assistant for Halvane Homes. OK to text you about this home? Reply STOP to opt out.

    2. Yes, text is fine.

    3. Thanks. An agent will confirm the listing. Are you buying, and when?

    4. Buying. We’d want to close in about 60 days.

    5. Are you pre-approved, and which areas are you looking at?

    6. Pre-approved with our credit union. Alder Park or Birch Hollow.

    7. An agent can show it Saturday. Which time suits you?Sat 11:00amSat 2:00pm

    8. 11 works.

    9. Great. Is it a good area for families? What are the people like?

    10. I keep neighborhood answers to facts: the HOA is $210 a month and lots are 40 by 110. I’ve passed the rest to an agent.

    11. 8:12am

    12. Morning, I’ll be showing you the house Saturday. I’ll bring the HOA papers and public data.

  2. Sample record
    Black front door on a covered wooden porch with a welcome mat

    Buyer, 14 Birch Hollow Ln

    Noor H., 555-0163Portal inquiry, then text

    NewQualifiedBooked

    First reply2 minwas 9h 55m

    Intent
    Buying
    Timeline
    60 days
    Pre-approval
    Yes
    Area
    Alder Park, Birch Hollow
    Text consent
    Recorded
    Showing
    Sat 11:00am

    Handed to an agentFair Housing, a person answers

    Take over

    Notes and tags written back to Follow Up Boss

  3. Sample before, 10:26pm to 8:33am

    Halvane Homeshalvanehomes.example

    Portal inquiry, 10:26pm

    Is 14 Birch Hollow Lane still available? Could we see it this weekend?

    1. 8:21am

    2. Hi! Yes, 14 Birch Hollow is still available. Want to see it?

    3. Thanks, we’re already seeing it with another agent.

    Pinged to three agents at 10:26pm. Each one assumed another took it.

    Working with another agent

  4. Sample night’s leads
    Longest wait
    13h 17m7 min
    Booked by morning
    03
    Left for a person
    63
    Went cold
    1

    1. Home value, Alder ParkSite form

      Replied 8:05amBooked Tue 5:00pm

    2. Birch Landing depositProject page

      Replied 8:12amDeposit terms, for you

    3. Open house sign-upText

      Replied 8:18amWent cold

    4. Buyer, 14 Birch Hollow LnPortal inquiry

      Replied 8:21amBooked Sat 11:00am

    5. Relocating in springSite form

      Replied 8:28amBooked Wed 9:00am

    6. Investor, rent rollEmail

      Replied 8:36amWants a person

What you get

  • A first reply by text or email in minutes, aiming for under 5, day or night
  • The questions your ISA asks: buy or sell, timeline, pre-approval, area
  • Developers: trained on your unit mix, pricing sheet and delivery dates
  • Anything it cannot handle goes straight to a person
  • Notes and tags written back to Follow Up Boss or Lofty
  • Consent recorded, your texting registered with carriers (A2P 10DLC), neighborhood answers kept to facts

The cycle

This is Prospect. It picks up every lead the first stage brings in and works it until a person should step in.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

First replies and early qualifying come off your agents.

Less Time

Your people talk to leads who answered, not every name in the CRM.

More Sales

Fewer leads go cold before anyone speaks to them.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for you, on a domain that stays in your name
  • IDX search from your MLS feed, with your broker’s approval and your vendor account
  • Neighborhood, listing, agent and seller pages
  • Developers: floor plans, availability, site plan and an interest list
  • Unlimited pages and changes. Send it and it goes live
  • Every form tested and sent to your phone and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe AI responder on your site

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe AI responder on your site, and a stat assistant on your private site

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour AI brain, custom AI helpers and the connections to your tools

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Will AI replace real estate agents?

No. Buyers and sellers still want a licensed person for the price, the negotiation and the contract. AI takes the repetitive part: the first reply, the follow-up texts and booking the call.

What does an ISA do in real estate?

An inside sales agent works a team’s leads by phone, text and email, qualifies them and books appointments for the agents who sell. An AI responder covers the first touch at any hour and hands the warm ones to a person.

What Does an ISA Do in Real Estate? Duties and Rules

What is the best AI for real estate agents?

The one that does a job you already do, inside the tools you already use. General chat tools draft text, while a responder works your leads: it replies in minutes, asks your questions and books the time.

Will it work with my CRM?

Yes for Follow Up Boss and Lofty, which publish an API. Sierra needs their approval and BoldTrail we confirm at setup. Your CRM stays where it is.

Free website

Sample calendar

Today

  • Showing booked
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