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SEO for
realtors.

You will not outrank Zillow on homes for sale in your city. You can own the neighborhood, seller and new-build searches it answers badly.

Get a free websiteReal estate and development

Without SEO

of buyers found the home they bought on the internet
52%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers started by looking online for properties. 20% called an agent first
46%
NAR, 2025 Profile of Home Buyers and Sellers
average monthly unique users across Zillow Group in Q2 2026
239M
Zillow Group, Q2 2026 10-Q
new homes for sale in September 2026 had not started construction
115K
Census and HUD, New Residential Sales, September 2026

Duplicate IDX

Agents: your IDX pages carry the same MLS remarks and photos as every other site in town. Google has no reason to pick yours.

Rented domain

Brokers: IDX in an iframe or on a subdomain often earns your main domain very little. Check that before you pay for content.

No seller pages

Listing agents: your site talks to buyers. A seller checks you before the listing presentation and finds nothing to read.

Name-only ranking

Developers: you rank for the project name. Nobody knows that name at pre-construction. They search the area and new construction near it.

Neighborhood searches

Twenty-six weeks for a sample team, one neighborhood at a time.

Example of a sample real estate team, Halvane Homes, on a results page over 26 weeks. For the search “selling a house in Alder Park” it moves from position 14, a team bio, to position 2, a neighborhood seller page, behind one listing portal. 5 of 8 neighborhoods reach page one. The portal search “homes for sale in Alder Park” stays at 19, and Old Town and Lakeview stay with the portals.

Searched A seller checks the neighborhood before calling anyone.

  1. Searched: A seller checks the neighborhood before calling anyone.
  2. Off the page: Portals and a cash buyer answer. Halvane’s bio sits fourteenth.
  3. The work: A page for the neighborhood, then seller pages, then new construction.
  4. First screen: Week 21, on the first screen. A portal still holds the top.
  5. Read: A seller reads the page. “Homes for sale” stays with the portals.
  1. After, week 26, search.example
    selling a house in alder parkSearched from Alder Park
    • All
    • Places
    • Images
    • News

    Top results

    1. 1Alder Park housing marketlistingportal.example/alder-parkHome values, sale prices and days on market, updated monthly.
    2. 2Selling a house in Alder Parkhalvanehomes.example/alder-park/sellingHow we price here, and what the buyer agreement changed.
    3. 3We buy houses in Alder Parksallowmerehomebuyers.exampleSkip the agent. Get a cash offer on your home today.
    4. 4Your home’s value, instantlyhomeportal.example/valueEnter your address for an automated estimate.
    5. 5Alder Park neighborhood guidehearthandkey.exampleParks, coffee and what to do on a Saturday.
    6. 6Closed sales by streetalderparkrealty.exampleA table of last quarter’s closings.
    7. 7How to sell a house in this statestatewidehomes.exampleA general guide to disclosures and closing costs.

    Further down

    Halvane Homes

    4.8(27)Real estate team

    Selling a house in Alder Park

    Serves
    Alder Park and 7 more

    Pages

    • Meet the team
    • Alder Park
    • Selling here
    • How we price
    • Buyer agreement
    • New construction
    Read the seller pageOpening the seller pageWebsite
  2. Before, week 0, search.example

    Position 14 for selling a house in alder park

    1. 1Alder Park housing marketlistingportal.example/alder-parkHome values, sale prices and days on market, updated monthly.
    2. 2We buy houses in Alder Parksallowmerehomebuyers.exampleSkip the agent. Get a cash offer on your home today.
    3. 3Your home’s value, instantlyhomeportal.example/valueEnter your address for an automated estimate.
    4. 14Meet the teamhalvanehomes.example/aboutOur agents, our story and our values.
    Serves
    The county

    Site: Meet the team.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    selling a house in alder park142
    alder park hoa fees314
    what a buyer agreement changed4011
    new construction near birch hollow357
    homes for sale in alder park2219

What you get

  • A page for each neighborhood and subdivision you work, written from your market knowledge
  • Seller pages: selling in this area, what the buyer agreement changed, how you price
  • Developers: pages for each project, floor plan and community
  • Listing pages on your own domain where your IDX vendor and MLS allow it
  • Your Google Business Profile kept current
  • A monthly read of what moved on Google

The cycle

SEO is the slow, owned half of Lead. Every search that lands goes to a site that answers it and into your CRM.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

Pages get written and published without you writing them.

Less Time

You give market knowledge once. It keeps working.

More Sales

More buyers and sellers can reach you without a portal in between.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for you, on a domain that stays in your name
  • IDX search from your MLS feed, with your broker’s approval and your vendor account
  • Neighborhood, listing, agent and seller pages
  • Developers: floor plans, availability, site plan and an interest list
  • Unlimited pages and changes. Send it and it goes live
  • Every form tested and sent to your phone and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Is SEO worth it for real estate agents?

It can be, if you aim at what the portals don’t own: your neighborhoods, condo buildings, seller questions and your own name. Zillow and Realtor.com hold “homes for sale” in most cities, so judge SEO on the leads it brings, not on rankings.

How long does real estate SEO take?

Months, not weeks, and nobody can promise a ranking. Neighborhood pages and searches for your name usually move first, and you see what moved in a report every month.

Can a real estate agent have a Google Business Profile?

Yes. Google treats agents as individual practitioners, so you can have a profile apart from your brokerage’s. The name, address and branding rules are strict, and a profile that breaks them can be suspended.

Google Business Profile for Real Estate Agents

How much does SEO cost for a real estate agent?

Agencies charge monthly, and the price only means something next to what it buys: pages, profile work and a report. SEO sits in our Managed plan, from $4,000 a month.

Free website

Sample calendar

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