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SEO for
contractors.

No hot water. A homeowner searches, sees three names on the map and calls one. Local SEO decides whether you’re one of the three.

Get a free websiteHome services and contractors

Without SEO

of consumers read reviews of local businesses
97%
BrightLocal, 2026 consumer survey
only care about reviews from the last three months
74%
BrightLocal, 2026 consumer survey
of home service businesses don’t clearly list their service areas
43%
Jobber, 2026 Home Service Trends
of pros name Google Search as a lead source
20%
Jobber, 2026 Home Service Trends

Wrong category

Google ranks local results on relevance, distance and prominence. A roofer filed under general contractor loses the first one before the search starts.

One services page

Drain cleaning, water heaters and repipes share a paragraph. Each is its own search with its own ticket, so none of them ranks.

Stale reviews

Forty reviews from three years ago look like a company that closed. Recency is what homeowners filter on now.

Paid rankings

Google says plainly there’s no way to pay for a better local ranking. Anyone selling you the top spot in Maps is selling air.

The map pack

A sample plumber, one search, 26 weeks of the work.

Example of a sample plumber, Kettlewick Plumbing, on a results page over 26 weeks. For the search “water heater repair near me” it moves from position 11, under the map and filed as a general contractor, to position 2, one of the three names on the map, after its primary category is corrected, each job gets its own page and review asks start. The broad search “plumber near me” stays at 19.

Searched No hot water. A homeowner searches, and the map shows three names.

  1. Searched: No hot water. A homeowner searches, and the map shows three names.
  2. Under the map: Kettlewick sits eleventh, filed as a general contractor.
  3. The work: The category, a page for each job, and a review ask after every one.
  4. On the map: Week 21, one of the three. It slips and comes back, as rankings do.
  5. Called: One press from the listing, and the phone in the truck rings.
  1. After, week 26, search.example
    water heater repair near meSearched from Elm Center
    • All
    • Places
    • Images
    • News

    Places

    1. 1Tolliver Rooter4.6(212)PlumberOpen 24 hours
    2. 2Kettlewick Plumbing4.4(63)PlumberNewest review yesterday
    3. 3Brackwater Plumbing4.8(164)PlumberNewest review this week
    4. 4Hask & Sons Plumbing4.7(97)PlumberNewest review last week
    5. 5Dunmarrow Mechanical4.3(61)Plumbing and HVACCloses at 6pm
    6. 6Quillby Water Heaters4.2(38)Water heater storeCloses at 5pm
    7. 7Ebbside Plumbing4.5(52)PlumberCloses at 5pm

    More places

    Kettlewick Plumbing

    4.4(63)Plumber

    Newest review yesterday

    Serves
    All of Elm County
    Today
    Open until 10pm

    Pages

    • Water heaters
    • Drain cleaning
    • Repipes
    • Leaks at night
    Call 555-0199Calling 555-0199Website
  2. Before, week 0, search.example

    Position 11 for water heater repair near me

    1. 1Tolliver Rooter4.6(212)PlumberOpen 24 hours
    2. 2Brackwater Plumbing4.8(164)PlumberNewest review this week
    3. 3Hask & Sons Plumbing4.7(97)PlumberNewest review last week
    4. 11Kettlewick Plumbing4.4(38)General contractorNewest review 3 years ago
    Serves
    Not listed
    Today
    Hours not listed

    Services: Water heaters, Drain cleaning, Repipes.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    water heater repair near me112
    tankless water heater install246
    repipe cost elm county389
    drain cleaning near me178
    plumber near me2819

What you get

  • Google Business Profile set up right: primary category, service areas, home address hidden
  • One page per job type, led by the highest ticket work you want more of
  • A page for a town only when there’s something true to say about working there
  • License number on every page, as state ad rules like California’s require
  • Review asks after every job, to every customer, the way Google’s policy says
  • A monthly count of Map Pack position, calls and booked jobs

The cycle

Lead stage. Search starts the call. Your website holds it, booking catches it, and reviews from finished jobs push the next ranking up.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

You stop posting to your Business Profile between jobs.

Less Time

Calls can come in without a weekly fight over lead credits.

More Sales

More searches for the jobs you want can end on your phone.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, hosted and kept up by us. Your domain stays in your name
  • Tap to call on every screen, with the hours you answer
  • A page for each job type and the towns you really work
  • License, insurance and who pulls the permit, said plainly
  • A quote form with photo upload, so you can price from the truck
  • Unlimited changes. Text us the spring offer and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How much does local SEO cost for contractors?

Most shops pay an agency monthly, so ask what the fee buys in town pages, Business Profile work and review asks. Local SEO sits in our Managed plan, from $4,000 a month.

How long does local SEO take?

Months, usually, and nobody can promise a spot in the Map Pack. Distance counts, so you rank sooner near your base than at the edge of your service areas.

How do I get more Google reviews?

Ask every customer soon after the job, by text, with your review link. Don’t offer anything for it, don’t ask only the happy ones and don’t tell them what to write, because Google bars all three.

How to ask for reviews on Google: contractor texts

Should my home address show on my Business Profile?

Not if you work at the customer’s place. Google says service-area businesses should hide it, and the profile then shows your area instead. Keep it only if customers come to you.

Free website

Sample calendar

Thursday

  • Free roof estimate
Get a free website