Skip to content
ghobz
Get started

Lead
sources.

How each one charges, from its own docs, and whether it pays at your numbers. Run the math before you renew.

Get a free website

Pay per lead

Angi leads

Angi pays when a lead costs less than reached × booked × job value × margin. At a $1,200 job, 40% margin, 70% reached and 20% booked, that ceiling is $67.20 a lead.

See the math

Thumbtack

Set your lead price at or below reached × booked × job value × margin. A $400 job at 50% margin, 80% reached and 25% booked gives $40, so a $45 lead price loses money.

See the math

Google Local Services Ads

Compare your Cost / conv. with reached × booked × job value × margin. An $800 job at 50% margin, 75% answered and 30% booked earns $90 a lead, so any higher figure loses money.

See the math

Angi vs Thumbtack

Pick on cost per booked job, not cost per lead. If a $60 lead books 10% of the time, a job costs $600. If a $90 lead books 20% of the time, it costs $450.

See the math

Pay at close

Zillow Preferred

No cost up front, so the test is your time. What you keep on a close × your close rate is what a connection pays: keep $6,000 and close 1 in 40, and each one pays $150.

See the math

Memberships

Zillow Premier Agent

Premier Agent pays when spend ÷ connections is under reached × closed × commission after split. At $9,000, 80% reached and 4% closed, a connection is worth $288.

See the math

Realtor.com

Two bills, two tests. On a subscription, cost ÷ leads must be under reached × closed × commission: $8,000, 75% and 3% allow $180 a lead. On a referral, count what is left after the fee.

See the math

Homes.com

A membership bills the same in a quiet month, so divide a year of cost by a year of leads. It pays if that is under reached × closed × commission: $12,000, 80% and 2.5% allow $240.

See the math

Paid ads

Google Ads for contractors

Run ads only while cost per lead stays under reached × booked × job value × margin. A roofer at the $228.15 median, with a $12,000 job, 30% margin and 70% reached, must book 9.1%.

See the math

Google Ads for real estate

At the $157.59 agent median, a $9,000 commission after split and 70% of leads reached, you must close 2.5% of the leads you reach. Below that, the ads lose money.

See the math

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Get a free website