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Realtor
marketing.

Your next listing is already in your CRM, and it forgot your name. We write and send the drip to your past clients and old leads.

Get a free websiteReal estate and development

Without Marketing

typical time a seller owned the home. Your drip has to outlast that
11 yrs
NAR, 2025 Profile of Home Buyers and Sellers
of buyers would use their agent again or recommend them
91%
NAR, 2025 Profile of Home Buyers and Sellers
of builders cut prices in October 2026, the most since at least 2020
43%
NAHB/Wells Fargo HMI, October 2026
months’ supply of new homes at the September 2026 sales rate
8.4
Census and HUD, New Residential Sales, September 2026

Canned drip

Agents: the drip that came with your CRM is what every other agent on it sends. Your sphere of influence can tell.

Forgotten clients

Agents: past clients liked you. Years later a friend asks for an agent and they cannot find your number.

Incentive spiral

Builders: price cuts and rate buydowns move homes and cost margin. Demand you built earlier costs less than a late concession.

Housing ad limits

Developers: Meta’s housing category locks age and gender, drops ZIP targeting and forces a wide radius. Ecommerce playbooks fail here.

Quarterly market update

Nothing books next week here. A sample agent’s ledger runs under zero for most of a year, then one closing lands.

Example of a sample real estate agent, Halvane Homes. Before: the last mail The Okafors had from them is 36 months old. After 89 of 640 names are cut, the campaign “Quarterly market update” goes to 551, and the email “What sold near you this quarter” lands in that inbox. It opens on one line written for them, and they reply. 8 months later 26 have replied and the ledger stands at +$12,969. Commission at closing, before splits.

Before The next listing forgot Ines’s name. It got the drip everyone sends.

  1. Before: The next listing forgot Ines’s name. It got the drip everyone sends.
  2. Landed: The update goes to past clients, sphere and old leads.
  3. Opened: Their own street’s numbers, in Ines’s voice.
  4. Replied: Nobody books. One family asks what their house is worth.
  5. Back: Eight months under zero, then one closing. The referral is still pending.
  1. The email
    HH

    Halvane Homesines@halvanehomes.example

    to The OkaforsMar 10

    What sold near you this quarter

    Halvane HomesMarket update, first quarter

    What sold near you this quarter

    Hi both, it has been a while since Alder St closed. Here is what your street is doing.

    Three homes sold within a mile of you this quarter. I put the prices and the days on market on one page. Reply if you want yours run.

    Sold this quarter

    • A row of attached homes along a tree-lined path41 Alder StSold for $618,000, 9 days on market
    • A large two-story Craftsman house behind bare winter trees7 Fox Hill RdSold for $742,500, 21 days on market
    • Yellow and brick townhouses with iron balconies along a quiet street corner18 Birch CtSold for $539,000, 14 days on market
    Reply to run yours

    Ines Halvane, Halvane Homes

    UnsubscribeHalvane Homes, 200 Alder St, Elm Center
  2. Sample campaign, Quarterly market update
    LedgerSent Mar 10

    +$12,969

    Commission at closing, before splits

    Above zero, Month 8
    Sent
    551
    Replied
    26
    Deals
    2
    Left out
    89

    Four asked to stop. They are off the list.

    1. MarEmail and seller ads, three months−$477
    2. JunEmail and seller ads, three months−$477
    3. JulOkafor listing signedPending
    4. SepEmail and seller ads, three months−$477
    5. OctRavi’s sister, under contractPending
    6. NovOkafor sale closed+$14,400
    What came back
    Replies26
    • O

      The OkaforsMonth 1

      Funny timing. What’s ours worth now?

      Listing appointment$14,400

    • RS

      Ravi S.Month 2

      My sister’s moving here. Can I give her your number?

      Referral, buyerPending

    • ML

      Marcus L.Month 3

      We bought last year, thanks.

      Marked as an owner

    • DR

      Dana R.Month 4

      Not yet. Keep sending these.

      Staying on the update

    22 more replies

  3. The list
    Quarterly market update, 8 of 640 names
    WhoLast heard from themWhat came backWorth
    The OkaforsBought on Alder St, 20173 years agoFunny timing. What’s ours worth now?Listing appointment$14,400
    Lena P.The team’s listing, in escrowTuesdayLeft out: under contract
    Ravi S.Sphere, old neighbor2 years agoMy sister’s moving here. Can I give her your number?Referral, buyer$9,600Pending
    Dana R.Old lead, 2021 open house4 years agoNot yet. Keep sending these.Staying on the update
    Mike H.Sold on Pine St, 20165 years agoLeft out: opted out
    Jo and Sam T.Sold Fox Hill, 20194 years agoNo reply
    Marcus L.Old lead, 20223 years agoWe bought last year, thanks.Marked as an owner
    Tess G.Sphere, old office6 years agoLeft out: bad address

    8 of 640 names shown

What you get

  • A drip for past clients, sphere and old leads, written in your voice
  • Neighborhood market updates sent to your list, no cap from our side
  • Old CRM leads worked again, with replies going to your responder
  • Developers: pre-construction, grand opening and lease-up campaigns
  • Campaigns on Google and Meta inside housing ad rules, budget on your account

The cycle

This is Growth. Past clients and old leads go back in at the top, so a closed deal helps bring the next one.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

Campaigns get written and sent without you.

Less Time

No Sunday night newsletter. It goes out on its own.

More Sales

You stay in mind for the years between one move and the next.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for you, on a domain that stays in your name
  • IDX search from your MLS feed, with your broker’s approval and your vendor account
  • Neighborhood, listing, agent and seller pages
  • Developers: floor plans, availability, site plan and an interest list
  • Unlimited pages and changes. Send it and it goes live
  • Every form tested and sent to your phone and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Do Facebook ads work for real estate agents?

They can, mostly for listings, open houses and growing your sphere, less for buyers ready this month. The lead form and the follow-up after it do most of the work, because housing ads limit who you can target.

Can you target a ZIP code with Facebook real estate ads?

No. Meta’s Special Ad Category for housing removes ZIP code targeting, locks age and gender and blocks exclusions. You target with the place named in the ad and a radius around a city.

How much do Facebook ads cost for real estate?

There is no set price: you pick a daily budget and Meta’s auction sets what each lead costs. That budget stays on your own ad account, apart from our plan.

How do you market a new residential development?

In stages: confirm the law lets you advertise yet, build an interest list before sales open, then move the message from pre-construction to tours to lease-up. Housing ad rules apply at every paid stage.

How to Market a New Residential Development

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Sample calendar

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