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Real estate and development

You rent leads from Zillow, lose them in the CRM and wait on referrals. We build the side you own.

Get a free websiteFree site auditWhat we build

The numbers

of the typical Realtor’s business is repeat clients and referrals
50%
NAR, 2026 Member Profile
of web inquiries to offices of big brands got no reply within 24 hours
68%
Pied Piper 2026 study, via Real Estate News
Zillow Residential revenue in Q2 2026, from agent and software products
$465M
Zillow Group, Q2 2026 10-Q
of new apartments were absorbed within three months, Q1 2026 completions
41%
Census SOMA, via NAHB

Rented leads

Agents: Zillow Premier Agent sells you a share of a ZIP. Stop paying and the leads stop. Nothing stays yours.

Cold CRM

Teams and brokers: leads land in Follow Up Boss or BoldTrail, get one call and sit. Speed to lead is gone by morning.

Referral ceiling

Agents: your sphere of influence is a strong base. It is also a limit. It grows as fast as people happen to move.

Slow absorption

Developers: entitlements took years. Then pre-construction demand starts with a brochure, and lease-up runs on concessions.

Your business

Residential brokerages

Broker owners and team leads with agents under them. Leads go out round robin, and the agent who leaves takes them along.

Solo agents

One agent doing every job, from the photos to the closing table. Past clients hear from you at the holidays.

Commercial real estate

Tenant rep, leasing and investment sales. Portal inquiries every listing broker got too.

Wholesalers and investors

Acquisitions, dispositions and cash buyers. Seller lists every other wholesaler mailed this month too.

Developers

Builders, condo sponsors and new-build sales teams. Buyers who registered for the last phase and never heard back.

Property managers

Rental managers who answer to owners and to tenants. Owner leads sold to every rival, and repairs reported at midnight.

One listing

A listing at Halvane Homes, a sample team, with its last one beside each figure for scale. The photos go from a camera roll to a page, the filing comes first, and every buyer who asks stays on the record.

Example listing record for Halvane Homes, a sample team: 14 Alder Way, $612,000. In draft the set is seven phone photos with file names, out of order and off level, with no floor plan and an aerial as the lead photo. Once finished, eight photos are in order with the front of the home as lead. The page stays private until the listing is filed, with Coming soon only where the MLS allows, then Active and Under contract follow. The first text names the business, asks to keep texting, carries a STOP line, and the consent goes on the record. After 9 days on the market the record holds 27 inquiries, all answered, a first reply in 4 minutes, 11 showings and 2 offers. The team’s last listing took a first reply of 19 hours and reached 11 of 24 inquiries, 4 showings and no offers in the same days.

Draft A phone’s photos: file names, off level, an aerial in front.

  1. Draft: A phone’s photos: file names, off level, an aerial in front.
  2. In order: The set gets its order, a lead and a level horizon.
  3. Coming soon: The page is ready and stays private. Coming soon only where your MLS allows.
  4. Active: Filed first, then live. Every inquiry gets a reply, and the first text asks.
  5. Under contract: Feedback in, two offers on the record, day 9.
  1. Sample listing, halvanehomes.example/14-alder-way
    Halvane Homes
    • Buy
    • Sell
    • Alder Park
    Photo setIn order 8 of 8

    Not publishedReady, not publicLive on halvanehomes.example

    1. A large two-story Craftsman house behind bare winter treesIMG_4417.jpgLead
    2. A large two-story Craftsman house behind bare winter treesIMG_4402.jpgFront door
    3. A large two-story Craftsman house behind bare winter treesIMG_4403.jpgUpper windows
    4. A staged living room with white sofas and wide windowsIMG_4431.jpgLiving room
    5. A staged living room with white sofas and wide windowsIMG_4432.jpgWindows
    6. Aerial view of a suburban neighborhood with curving streets and tree coverDJI_0091.jpgThe street
    7. Straight-down aerial of two rows of houses split by a back laneDJI_0094.jpgFrom above
    8. MissingFloor planFloor plan
    9. See all 8 photos

    From Riley’s phone: seven photos, no floor plan.

    14 Alder WayAlder Park

    $612,000

    Beds
    4
    Baths
    2.5
    Sq ft
    2,140
    Agent
    Riley M.

    Ask about this homeListing courtesy of Halvane Homes. Equal Housing

  2. Sample listing record
    1. DraftPhone photos
    2. Coming soonWhere your MLS allows
    3. ActiveFiled, then live
    4. Under contractDay 9
    First reply
    4 min
    Last listing: 19 hours
    Inquiries answered
    27
    Last listing: 11 of 24
    Showings
    11
    Last listing: 4
    Offers
    2
    Last listing: 0
  3. Sample first text

    First textAva J.

    Nothing sent. No buyers yet.

    Halvane Homes: Hi Ava, thanks for asking about 14 Alder Way. OK to text you here? Reply STOP to opt out.

    Yes, please. Is Saturday open?

    Consent recorded

  4. Sample inquiries and showings by day
    Inquiries and showings by day
    1. Day on market 1: 6 Inquiries, 1 Showings
    2. Day on market 2: 5 Inquiries, 2 Showings
    3. Day on market 3: 3 Inquiries, 1 Showings
    4. Day on market 4: 2 Inquiries, 1 Showings
    5. Day on market 5: 3 Inquiries, 2 Showings
    6. Day on market 6: 2 Inquiries, 2 Showings
    7. Day on market 7: 2 Inquiries, 1 Showings
    8. Day on market 8: 3 Inquiries, 1 Showings
    9. Day on market 9: 1 Inquiries, 0 Showings
  5. Sample the draft it came from

    A phone’s photos: file names, off level, an aerial in front.

  6. Sample buyers
    • Inquired
    • Showing
    • Feedback
    • Offer
    1. Ava J.WebsiteOffer
    2. Kim T.Sign callOffer
    3. Omar H.ReferralFeedback
    4. Lee W.WebsiteFeedback
    5. Jo P.Open houseShowing
    6. Sam V.TextInquired

    No buyers yet. Nothing is public until it’s filed.

What we build

The website

A website that answers what your buyers ask, with tap to call and a form that books.

SEO

SEO puts your pages on Google and Maps when someone nearby searches for what you do.

AEO

AEO writes the answers ChatGPT, Gemini and Perplexity quote when someone asks who to hire.

Lead generation

Landing pages and free tools give people a reason to leave their number.

Social posts

Posts of your real jobs go up on the platforms you pick, written for you.

AI agents

AI agents reply to every form and message in minutes and follow up until they book.

Missed calls

A missed call gets a text back in minutes, with times to book.

Booking

Bookings land on your calendar, Google, Outlook or Calendly, with a reminder before the visit.

The dashboard

One dashboard shows every lead, job and customer, and where each one stands.

Reviews and referrals

After each job a text asks for a review and a referral, from every customer.

Email campaigns

Email campaigns bring past customers and old leads back as booked work.

PostHog analytics

PostHog analytics shows which pages bring calls and bookings, and which bring nobody.

Session replay

Session replay lets you watch where visitors get stuck, so the page gets fixed.

Monthly numbers

Each month you get every request, what it became and the money attached.

Every part feeds one dashboard, and the tools you already use stay.

What we build

Who it’s for

  • Listing agents
  • Buyer’s agents
  • Brokers
  • Teams
  • Developers
  • Builders

Less Work

Replies, follow-ups and reporting run without your team chasing them.

Less Time

You work the people ready to talk, not the whole database.

More Sales

More of the leads you already pay for get a real shot at closing.

What closings earn.

Your numbers Set them and both lines move.

Extra closings a year that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $102,000 moreWith a system, plan paid

  • $0 moreNo system

12 extra closings a year × $10,000 − $18,000 for the plan = $102,000 more a year. Count only work you would not have won anyway.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for you, on a domain that stays in your name
  • IDX search from your MLS feed, with your broker’s approval and your vendor account
  • Neighborhood, listing, agent and seller pages
  • Developers: floor plans, availability, site plan and an interest list
  • Unlimited pages and changes. Send it and it goes live
  • Every form tested and sent to your phone and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

Agents, brokers and developers.

Read first

Your questions

Do real estate agents need their own website?

Not to hold a license, but your brokerage page and portal profiles send their leads to their own forms. Your own site and domain keep your name, your neighborhoods and every contact it brings, through any change of brokerage.

Can a real estate agent have their own website?

Yes, under your broker’s supervision. State license law usually requires the brokerage name on your advertising, websites included, and live MLS listings come through your broker’s IDX or VOW access.

What Is IDX in Real Estate? IDX Websites Explained

How do real estate agents get clients?

The steadiest source is people who already know you: past clients, your sphere of influence and their referrals. The rest come from listings, open houses, Zillow Premier Agent and your own search pages, and speed to lead decides how many of them become clients.

How much does real estate marketing cost?

It depends on what you buy: portal leads cost a share of an area upfront or a fee at closing, and ads run on a budget you set. Our plans start at $1,500 a month, with ad budgets kept on your own accounts.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Today

  • Showing booked
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