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marketing.

The cheapest job you’ll book this year is from someone who already paid you once. February is when to email them. We write it, send it and run the ads on what already works.

Get a free websiteHome services and contractors

Without Marketing

of pros call weather and seasonality their biggest limit on growth
34%
Jobber, 2026 Home Service Trends
fewer specialty trade jobs in February 2026 than the July before
288,000
BLS, series CEU2023800001
projects the average household took on in 2025
10
Angi, 2025 State of Home Spending
of consumers were asked for a review in the past year
78%
BrightLocal, 2026 consumer survey

One-and-done customers

The invoice clears and they never hear from you again. Their water heater ages. Their furnace needs a tune-up. Someone else gets the call.

Dead estimates

Last spring’s unsold roof estimates sit in a folder. An estimate that went quiet is the warmest list you own.

No review asks

You meant to ask. You were on the next job. By the time you remember, they’ve moved on.

28% of consumers say they’ll always write a review if asked. BrightLocal, 2026 consumer survey

One February send

A sample company in a slow month: people who already paid you once, one send, and three weeks of what came back.

Example of a sample home services company, Kettlewick Plumbing. Before: the last mail Marta L. had from them is 26 months old. After 392 of 1180 names are cut, the campaign “February tune-up” goes to 788, and the email “February is open on our board” lands in that inbox. It opens on one line written for them, and they reply. 21 days later 31 have replied and the ledger stands at +$2,851. Booked work, before job costs.

Before The invoice clears and she never hears from them again.

  1. Before: The invoice clears and she never hears from them again.
  2. Landed: One send in the slow week, to past customers and unsold estimates.
  3. Opened: It opens on her furnace, and ends on the opt-out and the address.
  4. Replied: She answers the email itself, with the day that works.
  5. Back: Tune-ups, then an unsold water heater. Most of the list never answers.
  1. The email
    KP

    Kettlewick Plumbinghello@kettlewickplumbing.example

    to Marta L.Feb 3

    February is open on our board

    Kettlewick PlumbingLicense 48213

    February is open on our board

    A white two-story house and its yard under heavy snow

    Hi Marta, the furnace we put in back in 2019 is due for a cleaning.

    We have weekday openings this month. A tune-up is $129, and we check the water heater while we are there. Reply with a day that works and we will book it.

    Open this week

    • Mon8am
    • Tue9am
    • Wed10am
    • Thu1pm
    • Fri3pm
    Reply with a day

    Kettlewick Plumbing

    UnsubscribeKettlewick Plumbing, 100 Mill Rd, Elm Center
  2. Sample campaign, February tune-up
    LedgerSent Feb 3

    +$2,851

    Booked work, before job costs

    Above zero, Day 4
    Sent
    788
    Replied
    31
    Booked
    10
    Left out
    392

    Six asked to stop. They are off the list.

    1. Feb 3Email tool and tune-up ads−$299
    2. Feb 4Marta L., tune-up+$129
    3. Feb 5Ben O., tune-up+$129
    4. Feb 7Priya S., tank swap+$1,890
    5. Feb 11Seven more tune-ups+$903
    6. Feb 15Dana R., two-visit plan+$228
    7. Feb 18Cole B. cancelled−$129
    What came back
    Replies31
    • ML

      Marta L.Day 1

      Yes please. It’s been making that noise again.

      Booked Tue 9am$129

    • BO

      Ben O.Day 2

      Thursday works.

      Booked Thu 1pm$129

    • PS

      Priya S.Day 4

      Still need that. Same price?

      Booked, tank swap$1,890

    • RT

      Raj T.Day 6

      Not this month. Try me in April.

      Asked back in April

    27 more replies

  3. The list
    February tune-up, 8 of 1,180 names
    WhoLast heard from themWhat came backWorth
    Marta L.Furnace install, 201926 months agoYes please. It’s been making that noise again.Booked Tue 9am$129
    Sue M.Water heater, 2022Last monthLeft out: on a plan
    Ben O.AC install, 202122 months agoThursday works.Booked Thu 1pm$129
    Priya S.Estimate, water heater, unsold14 months agoStill need that. Same price?Booked, tank swap$1,890
    Tom W.Drain clear, 20204 years agoLeft out: opted out
    Ida F.Tune-up, 202319 months agoNo reply
    Raj T.AC repair, 202231 months agoNot this month. Try me in April.Asked back in April
    Joel K.Panel swap, this weekYesterdayLeft out: open job

    8 of 1,180 names shown

What you get

  • Seasonal campaigns: AC tune-ups in spring, furnaces in fall, roof checks before storms
  • Email to past customers and unsold estimates, with the opt-out and address CAN-SPAM needs
  • A review ask after every job, to every customer, with nothing offered for it
  • A referral link for homeowners who send a neighbor
  • Reminders that sell maintenance plans before the rush
  • Ads on what already works, on your account, plus Business Profile posts between jobs

The cycle

Growth stage. Finished jobs become reviews, referrals and repeat work, which feed the next lead. This is where the cycle starts again.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

Campaigns go out without you writing them on a Sunday.

Less Time

Review asks and reminders run on their own.

More Sales

Slow months can get work from customers you already have.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, hosted and kept up by us. Your domain stays in your name
  • Tap to call on every screen, with the hours you answer
  • A page for each job type and the towns you really work
  • License, insurance and who pulls the permit, said plainly
  • A quote form with photo upload, so you can price from the truck
  • Unlimited changes. Text us the spring offer and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How do I market an HVAC or plumbing business?

Start with the customers you already served: tune-up reminders, maintenance plans and systems getting old. Then add reviews from every job and a site with a page per service and town.

What should HVAC companies market in the slow season?

Pre-season tune-ups, maintenance plan sign-ups, unsold estimates and systems near the end of their life. Mild weather means fewer emergency calls, so your CSRs have time to work the list.

HVAC slow season: what to market, and when

Is it legal to email my past customers?

Yes. CAN-SPAM needs a clear opt-out and a valid postal address, and opt-outs must be honored within 10 business days.

Should I cut prices in the slow season?

Usually not, because a discount teaches customers to wait for it. Fill the board with maintenance visits and open estimates first.

Free website

Sample calendar

Thursday

  • Free roof estimate
Get a free website