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Templates
and scripts.

Scripts, templates and plans, open to read in full. Take the printable pack by email when you want it.

Scripts

Real estate scripts

The real estate scripts worth learning are for people who already know you: the past client call, the referral ask, the buyer agreement talk, the price cut and the commission question. NAR says 41% of a typical REALTOR’s business comes from repeat clients and referrals, so start here.

Expired listing scripts

An expired listing script works when three checks come first: the listing is really off the market, the number is clear of the Do Not Call Registry, and you know why the home did not sell. The call below opens on what the listing showed, then asks what the owner wants now.

FSBO scripts

A FSBO script should find out one thing before anything else: does the owner already have a buyer? NAR says 60% of FSBO sellers knew their buyer. This call asks that first, offers one useful thing, and leaves the listing talk for a second conversation.

Real estate cold calling scripts

A real estate cold calling script needs a reason to call, and just sold or just listed news on the street is the honest one. Scrub the list first, say who you are in the first line, and ask one question. These are short because a long opener gets a hang-up.

Lead follow-up texts

Text a new lead only after they gave you the number and agreed to hear from you. Then keep it short: one question, your name, and a way to stop. These 30-day real estate text scripts ask for a reply, not a meeting, and each one fits on a phone screen.

Templates

Listing presentation

A listing presentation should answer the three things sellers rank highest in NAR’s 2025 Profile: how you will market the home, how you will price it, and how soon it will sell. Eight slides do that. Everything about you goes on one of them, near the end.

Open house sign-in sheet

A good open house sign-in sheet asks for a name, an email, a mobile number, whether they have an agent, and separate permission to text. Five columns, one line each. The sheet below prints with 18 rows, and the page explains why each column is there and what you can do with it after.

Plans

Real estate business plan

A real estate business plan fits on one page: your take-home goal, your net per closing, the closings that takes, where each one comes from, and what you will spend. Work it backward from the income you need. The typical REALTOR closed 10 transaction sides in 2024, so test your number against that.

Real estate marketing plan

A real estate marketing plan picks one audience, one message and no more than four channels, then puts them on a 12-month calendar with a budget beside each. Spend on the list you own before ads. Google clicks cost a real estate agent a median $3.19, but only 1.29% become leads.

Prompts

ChatGPT prompts for real estate

ChatGPT prompts for real estate work when you give the facts and fence off fair housing. Each prompt below tells the AI what it may describe and what it may not. Every sample is labelled as AI output. Read each line before you use it, because you answer for what it says.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.