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Guides.

What a website, SEO and leads cost, and how to get more of the right jobs.

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What it costs

How much does a website cost?

A small business website costs $540 to $1,044 over three years on a website builder you run yourself, and $6,500 to $15,000 from an agency before upkeep. The build is the smaller part of the bill. Who keeps the site working decides what you really pay.

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Contractor website cost

A contractor website costs $720 over three years on a self-serve plan, $8,083 on a done-for-you plan, and $6,500 or more from an agency before upkeep. At a median $165.67 for a contractor lead on Google, the done-for-you plan is worth about 49 paid leads.

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Real estate website cost

An agent website with IDX costs $3,024 to $14,240 over three years on the plans below. Setup is the small part. The monthly fee, the IDX feed and the MLS fee keep coming, and what you lose when you leave matters as much as the price.

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What SEO costs

SEO costs about $1,348 a month from a freelancer and $3,209 from an agency, and local SEO averages $1,557, in Ahrefs’ poll of 439 providers. Over three years that is $48,528 to $115,524. Tools alone run about $160 a month if you do the work yourself.

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How to

How to get real estate leads

Get real estate leads from people who already know you first. The typical REALTOR earns 41% of their business from repeat clients and referrals, and a Google search lead costs a median $157.59. Build your past client list, then buy only what your follow-up can work.

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How to get roofing leads

Get roofing leads from the streets you have already roofed, from the days after a storm, and from Google, where a lead costs a median $228.15. Work them in that order. A neighbor costs the least, and a paid lead has to pay for itself on one roof.

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How to get HVAC leads

Get HVAC leads by selling the two tune-up seasons, keeping a maintenance list, and buying Google leads at a median of about $128 only when your techs have room. The list matters most, because it decides who gets the call when the furnace quits.

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How to get plumbing leads

Get plumbing leads from the calls nobody else answers and from leaks homeowners have not found yet. Be the number that picks up at night, own your town on Google, and use the EPA’s leak figures as your reason to call past customers. Paid search runs a median $129.02 a lead.

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Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Get a free website