Invoice 1184Sent day 11 with photos
Bill to Marta L., 14 Hale Rd
- Kitchen repipe$3,240
- Wall opened and closed$860
- Permit$180
- TotalPaid day 13$4,280
Home services and contractors
You’re on a roof when the phone rings. The homeowner tries the next name. We fix what happens after that ring, from the first search to the next job.
The numbers
Missed calls
You can’t answer with a torch in your hand. By the time you call back, they’ve booked the next name in the Map Pack.
Shared leads
You pay Angi or Thumbtack for a lead, then race other pros to the same homeowner. Your ad spend builds their business, not yours.
Quiet estimates
You drive out, measure and send the number. Then nothing. Nobody follows up because the crew is already on the next job.
Slow winter
The dispatch board is full in July and thin in February. Past customers could fill it, if anyone emailed them.
288,000 fewer specialty trade jobs in February 2026 than the July before. BLS, series CEU2023800001
Your business
One job file
The same leak call at Kettlewick Plumbing, a sample company, run twice: first the photos stay on a phone, then each one lands on the job the day it’s taken and goes out with the invoice.
Example job file for Kettlewick Plumbing, a sample company: a leak call at 14 Hale Rd. Run from a phone, six job photos sit in a camera roll, the first reply takes 16 hours, the invoice goes out on day 30, it is paid on day 38 and no review is asked for. Run from the job file, the same six photos land on the job from the first visit to the final walk, the first reply takes 4 minutes, the invoice goes out on day 11 with the photos, it is paid on day 13 and the customer leaves a 5 star review.
Repipe, Marta L.Job 1184, 14 Hale Rd, Dan’s crew
- First reply
- 4 min
- Phone: 16 hours
- Photos on the job
- 6 of 6
- Phone: 0 of 6
- Review
- 5.0
- Phone: Not asked
IMG_2291.jpgDay 0, On arrivalWater off at the street
IMG_2304.jpgDay 2, Pressure testLine won’t hold
IMG_2333.jpgDay 8, Kitchen coveredReady to open the wall
IMG_2340.jpgDay 9, Wall openNew stub-outs in
IMG_2352.jpgDay 10, Shutoffs taggedMain line labeled
IMG_2367.jpgDay 11, Final walkWall closed, water on
Kettlewick PlumbingLicense 48213, 555-0199 Days from the call to the money - From a phone38 daysSignedInvoicePaid
- On the job file13 daysSignedInvoicePaid
What we build
The website
A website that answers what your buyers ask, with tap to call and a form that books.
SEO
SEO puts your pages on Google and Maps when someone nearby searches for what you do.
AEO
AEO writes the answers ChatGPT, Gemini and Perplexity quote when someone asks who to hire.
Lead generation
Landing pages and free tools give people a reason to leave their number.
Social posts
Posts of your real jobs go up on the platforms you pick, written for you.
AI agents
AI agents reply to every form and message in minutes and follow up until they book.
Missed calls
A missed call gets a text back in minutes, with times to book.
Booking
Bookings land on your calendar, Google, Outlook or Calendly, with a reminder before the visit.
The dashboard
One dashboard shows every lead, job and customer, and where each one stands.
Reviews and referrals
After each job a text asks for a review and a referral, from every customer.
Email campaigns
Email campaigns bring past customers and old leads back as booked work.
PostHog analytics
PostHog analytics shows which pages bring calls and bookings, and which bring nobody.
Session replay
Session replay lets you watch where visitors get stuck, so the page gets fixed.
Monthly numbers
Each month you get every request, what it became and the money attached.
Every part feeds one dashboard, and the tools you already use stay.
What we buildWho it’s for
- Plumbers
- HVAC companies
- Electricians
- Roofers
- Remodelers
- Painters
- Landscapers
- Solar installers
- Fence, concrete and garage door crews
Less Work
Callbacks, follow-ups and review asks stop living in your head.
Less Time
Your evenings stop going to estimates and phone tag.
More Sales
Built to turn more of the calls you already pay for into booked jobs.
What jobs earn.
Your numbers Set them and both lines move.
Extra jobs a month that pay for the plan
$162,000 moreWith a system, plan paid
$0 moreNo system
10 extra jobs a month × $1,500 kept per job − $1,500 for the plan = $13,500 more a month. Count only work you would not have won anyway.
Three plans.
Free website
Plans from $1,500 a month.
On your site
- Free website, hosted and kept up by us. Your domain stays in your name
- Tap to call on every screen, with the hours you answer
- A page for each job type and the towns you really work
- License, insurance and who pulls the permit, said plainly
- A quote form with photo upload, so you can price from the truck
- Unlimited changes. Text us the spring offer and it goes live
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
What you get
The crews that fix, build and remodel homes.
Read first
Is Angi worth it for contractors? Run this sum
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed is gone: Google Verified explained
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
How to ask for reviews on Google: contractor texts
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Missed call text back for contractors, compared
Text back, answering service or AI receptionist? A side-by-side for contractors, plus what TCPA consent and A2P 10DLC registration mean for your texts.
What a contractor website needs: the checklist
A contractor website checklist built on Jobber’s measured gaps, FTC advice to homeowners and state license rules. Eleven items, first screen to FAQ.
Jobber vs Housecall Pro vs ServiceTitan: booking
How Jobber, Housecall Pro and ServiceTitan handle online booking and integrations, from their own help centers, checked October 31, 2026.
HVAC slow season: what to market, and when
An HVAC slow season plan: tune-up timing, who to contact first and how many maintenance agreements a tech can carry, with math for your own shop.
Is Nextdoor good for contractors? Costs and limits
Is Nextdoor good for contractors? The free page, Faves, what’s paid, what roofers can buy, and why most of the proof comes from Nextdoor itself.
ChatGPT for contractors: how to get named
What homeowners do in ChatGPT, what call data shows, and the site and listing work that gives an AI tool a reason to name your company.
Your questions
Do contractors need a website?
Yes. Homeowners look you up before they call, even when a neighbor sent them, and your site is where your license, reviews and service area sit in one place. Without one, the search that follows a referral can end on a competitor’s page.
I get most of my work from referrals. Do I need marketing?
Less than most, and what you need is aimed at referrals. A review ask and a referral link after every finished job make more of them, and a site backs you up when they look you up.
Is a marketing agency worth it for contractors?
Only if you can see what it produced: calls, booked jobs and the money attached. Ask for a monthly report that ties spend to jobs, and terms you can leave. Ours run month to month, from $1,500 a month.
Do I have to drop Jobber, Housecall Pro or ServiceTitan?
No. Your field service software stays. How far we can connect to it depends on the vendor, and the booking page says exactly how.
Who builds it.
Gueeve Ghobady
Founder and lead developerLeads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)
“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”
Free website
Thursday
- Free roof estimate