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leads.

A shared lead is a race. A lead that finds you is a conversation. We build the second kind, on accounts you own.

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Without Lead generation

pros an Angi request can be matched with, at most
5
Angi, pro help center
at most, the FTC ordered HomeAdvisor to pay over how it sold leads
$7.2M
FTC, January 2023
of pros get leads from Local Services Ads
19%
Jobber, 2026 Home Service Trends
of pros get leads from lead generation sites
16%
Jobber, 2026 Home Service Trends

Paying anyway

Angi charges once you and the homeowner both show interest. Thumbtack bills a direct lead when the customer reaches out. Neither waits for a booked job.

Wrong-job leads

The FTC’s complaint said HomeAdvisor leads didn’t always match the work pros do. Google no longer credits Local Services Ads leads for job types or areas you don’t serve.

LSA is moving

Since August 2026 Google has been moving Local Services Ads into Google Ads as Performance Max. Manual max cost per lead goes away. Your old reports don’t transfer, so download them first.

Badge confusion

The old green badge is gone. Since October 2025 there’s one Google Verified badge, and the money-back program behind the old one has ended.

Who replies first

A sample roofer’s week of leads. First with each source in its own app, then with every one in a single inbox and your own pages running.

Example, Wexmoor Roofing, a sample roofer, one week of leads. A shared lead, Ceiling stain, Oak Ave: 4 others reach it first and first reply is 4h 40m. Booked with Tavish & Sons at 9:58am. The crew saw it at 2:20pm. A lead from its own page, Free roof check, Fox Hill: first reply 0:38. Nobody else has this lead. Estimate booked for Thursday, 8am. The week before, Four apps: 21 leads, first reply 8h 23m on average, 7 lost, 5 booked, cost per booked job $348. The week after, One inbox: 23 leads, first reply 3:29 on average, 1 lost, 9 booked, cost per booked job $177. Checked from the truck, between jobs. Every source tagged, every reply logged.

Tuesday, 9:40am One homeowner, up to five pros. The crew is up on a roof.

  1. Tuesday, 9:40am: One homeowner, up to five pros. The crew is up on a roof.
  2. The race: Four reply before the crew reads a word of it.
  3. 2:20pm: The job is gone. Four apps, and nobody can watch them from a roof.
  4. One inbox: Every source now lands in one place, tagged.
  5. Their own page: A homeowner fills in the free roof check form. No race.
  6. Instant alert: The phone buzzes and the first reply goes out in 0:38.
  7. Week 12: Spend follows what booked. One app paused, the pages carrying more.
  1. After, Wexmoor Roofing

    One inbox

    • Free roof check, Fox HillYour job pages

      Nobody else has this lead

    • Loose gutter, Elm StThumbtack

    • Flashing leak, Birch CtLocal Services Ads

    • Re-roof quote, Mill RdYour job pages

    • Ceiling stain, Oak AveAngi

    Every source tagged, every reply logged

    Marcus T.555-0142

    Source
    Your job pages
    Page
    wexmoorroofing.example/free-roof-check

    Three shingles came down in the wind. Saw your roof check page.

    Wexmoor Roofing: Hi Marcus, thanks for asking about a roof check on Fox Hill. OK to text you here? Reply STOP to opt out.

    First reply 0:38

    Estimate booked for Thursday, 8am.

    Cost per booked jobSample spend, not a vendor’s price.

    • Angi$270
    • ThumbtackPaused
    • Local Services Ads$180
    • Your job pages$156
  2. Before, Ceiling stain, Oak Ave

    Angi request, sent to up to five pros

    Messages

    Water stain over the kitchen after last night’s rain. Can someone look today?

    1. Tavish & Sons RoofingWe can look this morningBooked
    2. Brennock ExteriorsFree inspection today?
    3. Trevane RoofingHi Dana, got your request
    4. Ostrand Roof Co.Still need someone?
    5. Wexmoor RoofingSorry, just saw this
  3. Cost per booked job
    Cost per booked job
    SourceBeforeAfter
    Angi$640Angi app$270One inbox, tagged
    Thumbtack$380Thumbtack appPausedOne inbox, tagged
    Local Services Ads$270Office voicemail$180One inbox, tagged
    Your job pages$180A shared email$156One inbox, by page
    All sources$348Checked from the truck, between jobs$177Every source tagged, every reply logged

    Sample spend, not a vendor’s price.

What you get

  • Landing pages built for one job and one area each, no limit from our side
  • Local Services Ads on your account, with job types and service area set tight
  • Exclusive lead sources: when they fill in your form, they reach you and nobody else
  • Lead magnets that fit the trade: free roof check, tune-up offer, repair or replace guide
  • Instant alerts on every form
  • Cost per booked job for Angi, Thumbtack and LSA, side by side. Keep what pays

The cycle

Lead stage. Paid leads only pay if someone answers. These feed booking and the AI agent, then past customers go to marketing.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

One place to see every lead, not four apps.

Less Time

You stop racing other pros to the same homeowner.

More Sales

Your spend builds your own customer list instead of a marketplace’s.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, hosted and kept up by us. Your domain stays in your name
  • Tap to call on every screen, with the hours you answer
  • A page for each job type and the towns you really work
  • License, insurance and who pulls the permit, said plainly
  • A quote form with photo upload, so you can price from the truck
  • Unlimited changes. Text us the spring offer and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereUnlimited landing pages and lead magnets

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedUnlimited landing pages and lead magnets

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Is Angi worth it for contractors?

Only if your cost per booked job leaves a profit after the lead fees. Angi publishes no per-lead price and one request can go to several pros, so only your own numbers settle it.

Is Angi worth it for contractors? Run this sum

Angi or Thumbtack: which is better for contractors?

Neither wins everywhere. Thumbtack sets a price per lead with a weekly limit, while Angi bills within a budget and its fees differ by job size, so run the same cost per booked job sum on both.

Is Google Verified worth it?

It is the badge that comes with Local Services Ads, where you pay per lead and show above the regular ads. It shows you passed Google’s checks, but the money-back cover is gone, so judge it by the leads that book.

Google Guaranteed is gone: Google Verified explained

How do contractors get leads without paying for them?

Your Business Profile, a review from every finished job and past customers asked for referrals. Those cost time instead of lead fees, and none of them arrives as a shared lead.

Free website

Sample calendar

Thursday

  • Free roof estimate
Get a free website