Halvane HomesAlder St, 3 days ago
Another door on Alder Street comes up this spring. Ask us what the last three here closed at.
101Share
SSam K. We’re two streets over. What would ours do?
Social platforms for
real estate.
Agents rank social first for leads. Almost no buyer finds an agent there cold. It works on people who know you.
Without Social platforms
- of buyers found their agent on a social page with no prior connection
- 1%
- NAR, 2025 Profile of Home Buyers and Sellers
- of buyers used online video sites in their home search
- 52%
- NAR, 2025 Profile of Home Buyers and Sellers
- of sellers’ agents marketed the home on social networks
- 23%
- NAR, 2025 Profile of Home Buyers and Sellers
Just listed, again
Agents: just listed, just sold, repeat. Your sphere of influence scrolls past. They want to know what is happening on their street.
Team silence
Teams: one agent posts every day and the rest never do. The brand looks like one person.
Caption risk
Brokers: Fair Housing covers a caption as much as an MLS listing. “Perfect for young families” is a problem at any size.
Hidden progress
Developers: groundbreaking, framing and topping out are your best content. It stays on the superintendent’s phone.
The Alder sale
A closing for a sample team, then twelve weeks of what its sphere sees between just listed and just sold.
An agent sends a sold price and a photo, which becomes a post on the team’s page and three other cuts after a Fair Housing read rewrites one line. Sample page. The last post was 143 days old before the work, and 3 days old after twelve weeks. 9 of 11 finished jobs were posted, and 2 waiting on a seller’s OK. Alder Street closed at $612,000 this week: nine days on market, three offers. If you’ve wondered what yours would do, ask us. Two blocks from Alder Park.
HH HH Halvane HomesAlder St, 11 weeks ago
Alder Street closed at $612,000 this week: nine days on market, three offers. If you’ve wondered what yours would do, ask us. Two blocks from Alder Park.
halvanehomes.example/sold/alder-street
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HH Halvane HomesAlder St, 10 weeks ago
From the sellers on Alder Street, with their yes.
She told us what the street was doing before we listed. We never once guessed at the price.
Marcus and Lena, Alder Street, sample customers121Share
HH Halvane HomesAlder Park, 4 months ago
JUST LISTED! 4 bed, 3 bath. Call me today!
3CommentShare
From the phone6:40pm
Priya, listing agentClosed Alder St at $612,000, nine days on market, three offers. Perfect for young families, say that.
- Sold price
- $612,000
- Days on market
- Nine, with three offers
- Street
- Alder Street
- Fair Housing
- One line rewritten
- Client
- Said yes to the quote
- Fair Housing
- The read flagged nothing
The same job, cut for each room
- The street itself
Your neighbors on Alder Street just closed at $612,000. Happy to share what sold nearby, no pitch.
- Buyers watching the area
Nine days. Three offers. Alder Street, closed at $612,000.
- Lenders and other agents
Alder Street: nine days on market, three offers, $612,000. Inventory on this side stays thin.
Posts on this page
- Alder St3 days ago
Another door on Alder Street comes up this spring. Ask us what the last three here closed at.
- Oak Row1 week ago
Just listed on Oak Row: glass-front two-story, four bedrooms, $748,000. Open Sunday, 1 to 3.
- Ridge Ave3 weeks ago
The sign on Ridge Ave came down: closed at $482,000 after 41 days. The price change is what moved it.
- Sallowby Lofts5 weeks ago
First resale at Sallowby Lofts this year closed at $401,000, $12,000 over the last one sold.
- Quiet after the holiday
- Ridge Ave7 weeks ago
Price change on Ridge Ave: $489,000, down from $504,000. Three bedrooms, new roof, walk to the park.
- Terrace Row8 weeks ago
Two homes on Terrace Row went under contract this week, both over asking.
- Alder Park9 weeks ago
Alder Park this month: six homes closed, eleven days on market at the median. Two new listings so far.
- Alder St10 weeks ago
She told us what the street was doing before we listed. We never once guessed at the price.
- Alder St11 weeks ago
Alder Street closed at $612,000 this week: nine days on market, three offers. If you’ve wondered what yours would do, ask us. Two blocks from Alder Park.
- 4 months ago
JUST LISTED! 4 bed, 3 bath. Call me today!
- 5 months ago
JUST SOLD! Another happy client!
- 6 months ago
JUST LISTED! 3 bed, 2 bath. Call me today!
- Alder St3 days ago
What you get
- Text posts on the platforms you pick, written and posted, no limits
- Listing, sold and market posts from your own numbers
- Developers: milestone posts from groundbreaking to lease-up
- A Fair Housing read on every caption before it goes out
- Customer campaigns on Instagram, Facebook, TikTok, YouTube, LinkedIn and Nextdoor
The cycle
Social feeds Lead and keeps you in mind after a close. Anyone who reaches out goes to the same fast reply.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- Websites
- SEO
- AEO
- Lead generation
Prospect
Turn interest into a sale.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
The outcome
Less Work
Posts get written and published for you.
Less Time
Send a photo or a sold price. That is the whole job.
More Sales
The people who already know you see you, so they think of you first.
Free website
Plans from $1,500 a month.
On your site
- Free website, built for you, on a domain that stays in your name
- IDX search from your MLS feed, with your broker’s approval and your vendor account
- Neighborhood, listing, agent and seller pages
- Developers: floor plans, availability, site plan and an interest list
- Unlimited pages and changes. Send it and it goes live
- Every form tested and sent to your phone and your CRM
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
Fair Housing Advertising Guidelines: 2026 Rules
What the Fair Housing Act bans in ads and captions, why HUD's old word list is gone, what HUD withdrew in 2025, and a check before you post.
Listing Appointment Checklist for Real Estate Agents
A listing appointment checklist built on NAR seller data: what to confirm, how to price, what to show, and the settlement and lead paint items to cover.
What Is IDX in Real Estate? IDX Websites Explained
IDX lets a brokerage show other brokers' MLS listings on its own site. What NAR policy requires, how agents get a feed, and how IDX differs from a VOW.
Your questions
Is social media worth it for real estate agents?
As a trust builder, yes, and as a fast lead source, rarely. Clients look you up before they call, and a record of real listings, closings and local posts shows them you are working.
What should a real estate agent post on social media?
Your listings, your closings with the client’s okay, and what you know about your neighborhoods. Posts that teach a buyer or seller something earn more trust than posts about you.
Which social media is best for real estate agents?
The one your buyers and your sphere of influence already use. For most agents that is Facebook, Instagram and YouTube, and developers add LinkedIn for brokers and investors.
What are the Fair Housing rules for social media posts?
The same as for any housing ad: describe the home, not who should live there. A line like “perfect for young families” can break the Fair Housing Act, and paid posts also follow Meta’s housing ad rules.
Free website
Today
- Showing booked