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What we
build.

Every part, built and connected, from the first visit to the booked job.

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The whole cycle.

  1. Lead

    Found

    Someone looking for a business like yours finds you on Google or in ChatGPT.

    GoogleChatGPTSEO service

  2. Your website

    They land on your website and tap Call.

    Your websiteWebsites service

  3. Prospect

    Missed call

    Nobody can pick up, so the missed call gets a text back in a minute.

    TwilioBooking service

  4. Qualified

    It follows up by text and asks what you would ask.

    ClaudeTwilioAI agents service

  5. Booked

    The visit is booked on your calendar, and they get it in writing.

    Google CalendarBooking service

  6. Client

    On the board

    The job moves across one board, and the crew gets it with the details.

    Your dashboardSlackLead generation service

  7. Maintained or closed

    Review asked

    After the job it asks every customer for a review and a referral.

    Google Business ProfileTwilioMarketing service

  8. Growth

    What worked

    PostHog shows what they did on your site, so the next campaign builds on it.

    PostHogMailchimpMarketing service

Lead

The website

A website that answers what your buyers ask, with tap to call and a form that books.

  • Built and kept up by us, on a domain registered to you
  • Tap to call on every screen, and a form that books
  • A page for every job you do, starting with services
  • Fast on a phone, with your license, reviews and service area on the page
  • Search Console
  • Google Calendar
  • PostHog
Ombra Homes, conceptOmbra Homes hero: a dim concrete and walnut living room with the wordmark Ombra Homes set huge along the bottom edge.
Residential brokerages

SEO

SEO puts your pages on Google and Maps when someone nearby searches for what you do.

  • A page for each service and each town you work, written from real jobs
  • Your Google Business Profile set up with the right category, photos and areas
  • Search Console connected, so the pages that get found are the ones we grow
  • A monthly read of rankings, calls and bookings from search
  • Google
  • Google Business Profile
  • Search Console

AEO

AEO writes the answers ChatGPT, Gemini and Perplexity quote when someone asks who to hire.

  • Answer pages written in the words your buyers type into ChatGPT
  • Owner, team and license pages AI tools can cite
  • A monthly check of what ChatGPT, Gemini and Perplexity say about you
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude

Prospect

AI agents

AI agents reply to every form and message in minutes and follow up until they book.

  • A reply to every form and message in minutes, day or night
  • It asks the questions you would ask before you go out
  • It offers times for an estimate from your real calendar
  • Anything it cannot handle goes straight to you
  • Claude
  • Twilio
  • Messenger
  • WhatsApp

Missed calls

A missed call gets a text back in minutes, with times to book.

  • A text within minutes of a missed call, from a registered number
  • The text offers times for an estimate
  • The thread lands on your dashboard, with the caller’s number on it
  • Your phone still rings as it does now; the text goes out only when nobody answers
  • Twilio
Sample missed call

Booking

Bookings land on your calendar, Google, Outlook or Calendly, with a reminder before the visit.

  • Estimates booked into open slots, by job type
  • Google Calendar, Outlook or Calendly, whichever you use
  • A reminder before the visit, with a link to move the time
  • Every booking lands on your dashboard
  • Google Calendar
  • Calendly
  • Outlook

Client

Sample dashboardYour company

Maintained or closed

Reviews and referrals

After each job a text asks for a review and a referral, from every customer.

  • A text after every job asking how it went
  • A review ask to every customer, with nothing offered for it
  • A referral link they can send to a friend or a neighbor
  • A check-in reminder for the customers who stay on
  • Google Business Profile
  • Yelp
  • Twilio
Sample review request

Growth

Email campaigns

Email campaigns bring past customers and old leads back as booked work.

  • Campaigns to past customers and old leads, no cap from our side
  • Written in your voice and sent from your own domain
  • Replies come back to you, and every send has its opt-out
  • What each campaign brought back, in the monthly numbers
  • Mailchimp
  • Resend
  • Gmail

PostHog analytics

PostHog analytics shows which pages bring calls and bookings, and which bring nobody.

  • Which pages bring calls, forms and estimates, week by week
  • Where each visitor came from: Google, Maps, an AI answer, an ad or a post
  • The steps from the Services page to the form, and where people stop
  • Search Console’s searches beside PostHog’s visits
  • PostHog
  • Search Console
Sample PostHog analyticsThis week
Sample session replay0:52
Sample monthly reportSample month

How it connects

Every part feeds one dashboard, and the tools you already use stay.

What we build

Your dashboard

What you keep

  • Follow Up Boss
  • Jobber
  • QuickBooks
  • Google Calendar
  • Calendly

Pick your trade

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Sample calendar

Thursday

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