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Booking for
contractors.

A lead isn’t a job until it has a time on the calendar. Until then it’s just a phone that rang. We schedule the estimate. Your crews stay on your dispatch board.

Get a free websiteHome services and contractors

Without Booking

of home service businesses don’t ask the lead to book the job
55%
Invoca, 2026 home services benchmarks
of home service leads convert on the call
45%
Invoca, 2026 home services benchmarks
of recent homebuyers had to chase a pro repeatedly
15%
Jobber, 2026 Recent Homebuyer Report
of customers say easy booking helps them choose
14%
Jobber, 2026 Home Service Trends

Nobody asks

Whoever picks up answers the question and hangs up. No day offered, no arrival window, no booked job.

Phone tag

You call back between jobs. They’re at work. They call back. You’re on a ladder. By Thursday they’ve hired someone.

No-shows

You drive 40 minutes to a free estimate and nobody’s home. A reminder text would have cost you nothing.

Unknown rate

Booked job rate is booked jobs over lead calls. ServiceTitan calls it Percent Booked and counts a lead call at 60 seconds. If you can’t see yours, you can’t fix it.

Estimate booking

A sample roofer’s lead calls, one week played twice: first answered between jobs, then answered with a text and a time.

Example week of a sample roofer's estimate calendar, with 26 lead calls in both versions. Before: 7 estimates booked, a booked job rate of 27%, 2 with nobody home, and no reminders. After a missed call gets a text and a booking page with three arrival windows, and each visit gets a reminder the day before: 17 estimates booked, a rate of 65%, 1 with nobody home, and 17 reminders sent.

Before Calls go to voicemail from the roof, and two estimates had nobody home.

  1. Before: Calls go to voicemail from the roof, and two estimates had nobody home.
  2. Text back: Same Monday. The missed call gets a text and a link to real times.
  3. Picked: Dana picks Thursday, 10 to 12, and it lands on the calendar.
  4. Filled: Every missed call gets the same text, and the week fills.
  5. Reminded: The day before, every visit gets a text with its arrival window.
  6. Report: The rate is on the monthly report, week by week.
  1. Full week, Tarnwell Roofing

    tarnwellroofing.example/book

    New cedar shingles meeting a dark breather layer on a roof

    Tarnwell Roofing

    Book your estimate

    Job type
    Roof leak
    Where
    Alder St

    Arrival windows

    1. Wed 113pm to 5pm
    2. Thu 1210am to 12pmThu 1210am to 12pm
    3. Fri 133pm to 5pm
    Book this time

    You’re booked

    Thu 12, 10am to 12pm

    We’ll text the day before, with your arrival window.

    Job type
    Roof leak
    Where
    Alder St
    November 2026
    • Reroof
    • Repair
    • Gutters and siding
    Lead calls
    26
    Estimates booked
    17
    Booked job rate
    65%
    Nobody home
    1
    Reminders sent
    17
    1. Mon 9
    2. Tue 10
    3. Wed 11
    4. Thu 12
    5. Fri 13
    1. 6 calls4 texted back
    2. 5 calls3 texted back
    3. 7 calls4 texted back
    4. 4 calls3 texted back
    5. 4 calls2 texted back
    • Reroof estimateMarta L., Hale Rd8am to 10am
    • Gutters, full houseBen O., Pine St10am to 12pm
    • Siding, back wallPriya S., Hale Rd1pm to 3pm
    • Storm damageTom W., Creek Ln8am to 10am
    • Skylight leakAna G., Creek Ln10am to 12pm
    • Soffit repairNina P., Fox Hill1pm to 3pm
    • Attic leakLuis D., Mill Rd8am to 10amNobody home
    • Chimney flashingIda F., Mill Rd10am to 12pm
    • Reroof estimateCole B., Mill Rd1pm to 3pm
    • Attic ventGlen H., Pine St3pm to 5pm
    • Reroof estimateJoel K., Birch Ct8am to 10am
    • Leak over kitchenDana R., Alder St10am to 12pm
    • Ridge ventSue M., Elm Ave1pm to 3pm
    • Storm damageRaj T., Oak Ave3pm to 5pm
    • Gutters, full houseHope A., Fox Hill8am to 10am
    • Siding, frontSam V., Fox Hill10am to 12pm
    • Reroof estimateUma C., Pine St1pm to 3pm
    Mon 9
    Tue 10
    Wed 11
    Thu 12
    Fri 13

    Thu 12

    1. Reroof estimateJoel K., Birch Ct
    2. Leak over kitchenDana R., Alder St
    3. Ridge ventSue M., Elm Ave
    4. Storm damageRaj T., Oak Ave
  2. Empty week
    November 2026
    • Reroof
    • Repair
    • Gutters and siding
    Lead calls
    26
    Estimates booked
    7
    Booked job rate
    27%
    Nobody home
    2
    Reminders sent
    0
    1. Mon 9
    2. Tue 10
    3. Wed 11
    4. Thu 12
    5. Fri 13
    1. 6 calls4 missed
    2. 5 calls3 missed
    3. 7 calls4 missed
    4. 4 calls3 missed
    5. 4 calls2 missed
    • Reroof estimateMarta L., Hale Rd10am to 12pm
    • Storm damageTom W., Creek Ln1pm to 3pmNobody home
    • Gutters, full houseBen O., Pine St8am to 10am
    • Reroof estimateJoel K., Birch Ct8am to 10am
    • Ridge ventSue M., Elm Ave1pm to 3pmNobody home
    • Storm damageRaj T., Oak Ave3pm to 5pm
    • Siding, frontSam V., Fox Hill10am to 12pm
    Mon 9
    Tue 10
    Wed 11
    Thu 12
    Fri 13

    Thu 12

    1. Reroof estimateJoel K., Birch Ct
    2. Ridge ventSue M., Elm AveNobody home
    3. Storm damageRaj T., Oak Ave
  3. Text back
    Dana R.Tarnwell Roofing
    1. You called, Monday 2:14pm

    2. Tarnwell Roofing here. Sorry we missed your call. What’s going on with the roof? Reply STOP to opt out.

    3. Leak over the kitchen. Can someone look this week?

    4. Pick a time here: tarnwellroofing.example/book

    • Texted back within minutes
    • Arrival window sent
  4. Reminded
    RemindersWednesday, for Thursday
    Dana R.

    Tarnwell Roofing: your estimate is tomorrow, arriving 10 to 12. Reply STOP to opt out.

    Thu 12

    1. Joel K., Birch CtSent
    2. Dana R., Alder StSent
    3. Sue M., Elm AveSent
    4. Raj T., Oak AveSent
  5. Report
    Booked job rate, by week

    27%Week 1

    65%Week 8

    Booking on
    Estimates booked
    7 17
    Nobody home
    2 1
    Reminders sent
    0 17

What you get

  • A text back within minutes of a missed call, from a registered number (A2P 10DLC)
  • Online booking: estimate slots on your Google Calendar through Calendly, set by job type
  • Reminders before the visit, with the arrival window
  • Booked job rate and average ticket in your monthly report
  • The partnership: Jobber connects directly. Housecall Pro needs its MAX plan
  • ServiceTitan blocks outside connections, so we use its Zapier beta on The Works or hand off to your CSR

The cycle

Prospect stage. Booking turns a lead into a slot your dispatch can run. Your dispatch board stays yours. The AI agent fills it, follow-up saves what slips.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

The outcome

Less Work

No more phone tag to set one estimate.

Less Time

The schedule can fill while you’re on the job.

More Sales

More of your lead calls can end as booked jobs.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, hosted and kept up by us. Your domain stays in your name
  • Tap to call on every screen, with the hours you answer
  • A page for each job type and the towns you really work
  • License, insurance and who pulls the permit, said plainly
  • A quote form with photo upload, so you can price from the truck
  • Unlimited changes. Text us the spring offer and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe responder pushes each conversation toward a booked estimate

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe responder books, and every booking lands on your dashboard

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustom booking helpers, handing off to a person where needed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Does Jobber have online booking?

Yes, on select plans. Housecall Pro sets booking up in its Marketing Center and ServiceTitan sells Scheduling Pro as an add-on, so the plan you’re on decides what we can connect to.

Jobber vs Housecall Pro vs ServiceTitan: booking

Should customers book a job or an estimate online?

An estimate, for most trades. A slot for a drain clearing works because the scope is known, but a remodel or a no-heat call needs eyes on it before anyone names a price.

Will online booking double-book my techs?

No. Slots come from the calendar you set, and they’re for estimates. Crew scheduling stays on your dispatch board.

How much does online booking cost?

Your field service software may include it on some plans. Ours comes in every plan, from $1,500 a month, and books into the calendar you set.

Free website

Sample calendar

Thursday

  • Free roof estimate
Get a free website