Skip to content
ghobz
Get started

Markup and margin
calculator.

Markup is on cost. Margin is on price. A 50% markup is a 33.33% margin, and a 20% margin is a 25% markup.

Your numbers

Labor, materials and anything else the job costs you.

Fill in this or margin. The other works itself out.

Under 100%: a margin of 100% has no price.

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Your cost, still needed
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the price

  • Your price, markup and margin on one job
  • The profit it leaves in dollars
  • A sheet you can keep with the estimate
Jobs or deals a month
Spending on leads a month

We email you this and may follow up about it. Every email has an unsubscribe link. Privacy policy

Reading the answer.

Markup on cost

What you add to your cost. It is the number you type into an estimate.

Margin on price

What you keep of the price. It is the number that shows on your profit and loss.

Same dollars, two numbers

The profit is one amount. Markup divides it by cost and margin divides it by price, so markup always reads higher.

The math.

A sample job costs $1,000 and is marked up 50%.

The formula

Margin from markup
markup / (1 + markup)
Markup from margin
margin / (1 − margin)
Price from markup
cost × (1 + markup)
Price from margin
cost / (1 − margin)

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

The sample numbers

Your cost
$1,000
Markup on cost
50%
Margin on price
Worked out

What they come to

Price to charge
$1,500
Markup on cost
50%
Margin on price
33.33%
Profit on the job
$500

Your questions

Why is a 50% markup not a 50% margin?

Markup is measured on cost and margin on price. $500 on a $1,000 cost is 50% of the cost and 33.33% of the $1,500 price.

What markup gets me a 30% margin?

About 42.86%. Divide the margin by 1 minus the margin: 0.30 / 0.70.

Can a margin reach 100%?

No. That would mean a job with no cost at all, so the math has no price. A markup has no such limit.

Which number should go in my estimates?

Set the margin you need to keep, then let this page give you the markup to apply to cost. Going the other way is how a job priced at 30% markup ends at a 23% margin.

More tools.

Labor rate calculator

Add overhead to payroll with burden, divide by billable hours to break even, then divide by 1 minus your target net to get the rate to charge.

Open the tool

Lead cost calculator

Divide what a lead source costs by the jobs it books, then set that against the profit on a job. If the profit is bigger, the source pays.

Open the tool

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Sample inbox
  • Roof leak, kitchenyourcompany.example, 9:12pm
  • Looking for a roofer8:47pm
  • Skylight leak, upstairs6:30pm
Get a free website