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Window company
advertising.

Broad window ads put you up against replacement companies and their budgets. A glass shop does better on the repair searches they skip, and on the customers it already has.

Get a free websiteGlaziers

Without Marketing

average click-through rate of search ads in doors and windows sales, 2025
5.52%
LocaliQ, 2025 home services search ad benchmarks (vendor)
average conversion rate in that category, among the lowest in home services
4.41%
LocaliQ, 2025 home services search ad benchmarks (vendor)
average cost per lead for home and home improvement search ads, 2026
$90.92
WordStream, Google Ads benchmarks 2026 (vendor)

Replacement auctions

Broad window keywords put you in an auction with replacement companies selling whole houses of windows. A pane repair cannot pay for that click.

Forgotten mirror customers

Last year’s tabletop and mirror customers never hear from you again. When their slider glass breaks, they search instead of calling you.

Unasked reviews

Jobs finish and nobody asks for a review. Your ads point to a profile that looks quieter than the shop really is.

Slider season

Repairs are small and come back when glass breaks again. A sample glass shop writes to the customers on its own list before summer.

Example of a sample glass shop, Quillmoor Glass. Before: the last mail Dana W., Ashdale had from them is 19 months old. After 105 of 960 names are cut, the campaign “Before summer: sliders, screens and foggy units” goes to 855, and the email “Before summer: sliders, screens and foggy units” lands in that inbox. It opens on one line written for them, and they reply. 8 weeks later 46 have replied and the ledger stands at +$1,240. Paid on completion, before glass and materials.

Before The mirror was paid for, the invoice went out, and the shop went quiet.

  1. Before: The mirror was paid for, the invoice went out, and the shop went quiet.
  2. Landed: It goes to past customers before the slider and screen rush.
  3. Opened: It names the mirror the shop cut for her, two springs ago.
  4. Replied: A window has gone foggy. A photo comes back with the reply.
  5. Back: Small repairs land week by week. The HOA batch is approved, not yet paid.
  1. The email
    QG

    Quillmoor Glasslena@quillmoorglass.example

    to Dana W., AshdaleApr 7

    Before summer: sliders, screens and foggy units

    Quillmoor GlassSpring repair round, Tarrow County

    Before summer: sliders, screens and foggy units

    Hi Dana, we cut and hung your bathroom mirror two springs ago.

    Sliders and screens get busy once it warms up. If a window has gone foggy or a door glass has a crack, send a photo and the size, and we will price it before the rush.

    What to send us

    • A fogged window pane behind a rusted window grille, the view outside blurredFoggy unitsA new sealed unit, same frame
    • A white sliding patio door on a deck, beside a white porch railPatio door glassThe fixed side or the slider
    • A clear glass tabletop with polished edges on a steel table frameTabletops and mirrorsCut to size, edges polished
    Send a photo and size

    Lena K., Quillmoor Glass

    UnsubscribeQuillmoor Glass, 41 Kiln Street, Fenwick
  2. Sample campaign, Before summer: sliders, screens and foggy units
    LedgerSent Apr 7

    +$1,240

    Paid on completion, before glass and materials

    Above zero, Week 1
    Sent
    855
    Replied
    46
    Jobs
    6
    Left out
    105

    Five asked to stop. They are off the list.

    1. Wk 0Email tool and repair ads−$420
    2. Wk 1Dana W., one sealed unit+$460
    3. Wk 2Hollis K., screen and track+$240
    4. Wk 3Homeowner, cracked pane+$310
    5. Wk 4Email tool and repair ads−$420
    6. Wk 5Homeowner, tabletop+$380
    7. Wk 7Birchway HOA, eleven unitsPending
    8. Wk 8Homeowner, patio door glass+$690
    What came back
    Replies46
    • DW

      Dana W.Week 1

      The mirror is perfect. Our bedroom window has gone foggy, here is a photo.

      Measured, one sealed unit$460

    • HK

      Hollis K.Week 2

      Screen door track is shot. Can you look at it?

      Screen and track repair$240

    • BH

      Birchway HOAWeek 3

      Eleven more have gone foggy. Price them by building.

      Eleven units, approvedPending

    • CF

      Corran Falls DentalWeek 4

      All good for now, thanks.

      Asked back in the fall

    42 more replies

  3. The list
    Before summer: sliders, screens and foggy units, 8 of 960 names
    WhoLast heard from themWhat came backWorth
    Dana W.Bathroom mirror, cut to size, 202419 months agoThe mirror is perfect. Our bedroom window has gone foggy, here is a photo.Measured, one sealed unit$460
    Marta S., OstlowRepair order, Fenwick PlazaLast weekLeft out: job still open
    Hollis K.Patio door glass, 20232 years agoScreen door track is shot. Can you look at it?Screen and track repair$240
    Birchway HOASix foggy units, 20232 years agoEleven more have gone foggy. Price them by building.Eleven units, approved$5,280Pending
    Ken A.Tabletop, 20214 years agoLeft out: opted out
    Maya T.Shower mirror, 20223 years agoNo reply
    Corran Falls DentalDoor glass, 20223 years agoAll good for now, thanks.Asked back in the fall
    Ida F.Quote, storm window5 years agoLeft out: bad address

    8 of 960 names shown

What you get

  • Search ads aimed at repair jobs, broken pane, foggy unit and sliding door glass, on your own ad account
  • Negative keywords that keep full window replacement shoppers off your budget
  • Email and text to past customers: screen and slider season, a reminder before winter
  • A review request after every finished job
  • A monthly report of spend, calls and booked jobs

The cycle

Marketing works Growth for a glass shop: past customers and fresh reviews bring the next repair before anyone searches.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for metal and glass

What we build

The website

A site with window and door replacement, glass repair and board-up pages.

SEO

Window, door and glass repair pages for each town, found the day glass breaks.

AEO

Answers on foggy windows and broken glass that AI tools quote, with your name.

Lead generation

A glass quote page that asks for a photo and the rough size.

Social posts

Installs and repairs you finished, posted with the town and the glass.

AI agents

An AI agent asks for a photo and the rough size of the opening before you quote.

Missed calls

A missed call about a broken window gets a text back and a measure time.

Booking

Measures and installs book into your calendar, with the opening noted.

The dashboard

Every repair, quote and board-up on one dashboard, the urgent ones first.

Reviews and referrals

After each window or door, a text asks for a review and offers a referral link.

Email campaigns

Past customers hear about window replacement and seasonal checks.

PostHog analytics

PostHog shows which glass jobs people look for, and from which towns.

Session replay

Session replay shows the homeowner who started a quote and stopped at the sizes.

Monthly numbers

Each month you see quote requests, measures booked and jobs paid.

Every quote reaches one dashboard, and FeneVision stays.

What we build

The plan

Less Work

Ads and emails run without anyone at the counter writing them.

Less Time

Budget stops going to clicks a repair shop cannot use.

More Sales

More repeat work from people who already trust your glass shop.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your glass shop on a domain that stays yours
  • A page for each job you take: broken window glass, foggy unit replacement, patio door glass, tabletops and mirrors
  • A quote form that asks for width, height, glass type and a photo of the opening
  • Your service area by town, with the jobs you finished there
  • Your hours, the after-hours board-up number and whether you take insurance work, stated plainly
  • Every request sent to your counter and to your dashboard

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Do Google Ads work for a glass company?

For repair searches, often yes: the searcher needs it fixed now. Broad window terms tend to cost more than a pane repair earns. Start narrow, by job and town, and judge by booked jobs, not clicks.

What should a glass shop email its past customers?

Short notes they can use: when to check a foggy unit, slider and screen repairs before summer, a mirror or tabletop idea. One useful email a season keeps your name ahead of the next search.

Free website

Sample calendar

Tuesday

  • Measure, Ashdale
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