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Agent income goal
calculator.

Divide your income goal by what one deal nets you and round up. Divide the deals by your lead to close rate, then by 12, to get leads a month.

Your numbers

What one deal leaves you. The commission calculator works it out.

Your own, from last year if you can. Closed deals over leads.

Opens on the median for a residential agent on search ads. LocaliQ, real estate search ads

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Net income goal for the year, still needed
  • Net per deal, still needed
  • Lead to close rate, still needed
  • Cost per lead, done
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the plan

  • Your deals, leads a month and lead budget
  • The numbers behind them, on one page
  • A sheet to pin up for the year
Jobs or deals a month
Spending on leads a month

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Reading the answer.

Leads a month

The number to plan your month around. It is how many real conversations a year of closings starts from.

Lead budget a month

What those leads cost if you buy all of them. Referrals and past clients bring it down.

Lead to close rate

The field to be honest about. Double it and you need half the leads, so measure yours before you trust the rest.

The math.

A sample agent wants to net $100,000, nets $9,700 a deal, closes 3% of leads, and pays the search ad median for a lead.

The formula

Deals a year
net goal / net per deal, rounded up
Leads a year
deals / lead to close rate
Leads a month
leads a year / 12
Lead budget a month
leads a month × cost per lead

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

The sample numbers

Net income goal for the year
$100,000
Net per deal
$9,700
Lead to close rate
3%
Cost per lead
$157.59

What they come to

Leads a month
30.6
Deals a year
11
Leads a year
367
Lead budget a month
$4,815.25

The sources.

LocaliQ, real estate search ads

Real estate broker
$162.39
Residential real estate agent
$157.59
Homes for sale by agent
$142.59
Property management
$76.71

Open the source

Real estate rows are medians from 894 US search ad campaigns run by LocaliQ customers, April 2025 to March 2026. They are not portal or referral prices.

LocaliQ, real estate search ads

Your questions

Where do I get net per deal?

From the commission calculator. It takes the price, your side, your split, your cap and your fees, and leaves the number this page starts from.

What is a good lead to close rate?

The page leaves it to you. The figures we found all came from vendors selling leads, so none is printed here. Closed deals last year over leads last year is the honest number.

Why round the deals up?

You cannot close part of a deal, and rounding down would miss the goal.

Is the $157.59 what I will pay for a lead?

It is the median in one published sample of search ads, and a starting point. Portals, referrals and your own website all cost differently, so change it.

More tools.

Real estate commission calculator

Take the sale price times your side’s rate, less any referral. Your broker takes a split up to what is left of your cap. Fees come out last.

Open the tool

Lead cost calculator

Divide what a lead source costs by the jobs it books, then set that against the profit on a job. If the profit is bigger, the source pays.

Open the tool

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Sample inbox
  • Buyer asking about a 3-bed listingChatGPT, 6:40am
  • Seller asking for a home value5:52am
  • Open house sign-ups, SaturdayYesterday
Get a free website