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Angi leads.
Does it pay?

Angi pays when a lead costs less than reached × booked × job value × margin. At a $1,200 job, 40% margin, 70% reached and 20% booked, that ceiling is $67.20 a lead.

Run your numbers

By Gueeve Ghobady, Founder. Checked .

GHOBZ is not affiliated with or endorsed by any company named here. Names are used only to describe their products.

How it charges

  • You tell Angi the type of work you do and the area you serve, and it sends leads that match.

    Angi Leads Pro, FAQ.

  • You pay a fee for each lead you match to, and different sized jobs carry different lead fees.

    Angi Leads Pro, FAQ.

  • The fee is for the match, whether or not you end up doing the work.

    Angi Inc., Form 10-K for 2025.

  • In 2025 pros bought full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads one at a time, or pre-priced offerings.

    Angi Inc., Form 10-K for 2025.

  • Angi also sells membership subscriptions to approved pros, and referrals under a membership generally cost extra.

    Angi Inc., Form 10-K for 2025.

What it costs

We found no lead price list in the Angi pro pages or the annual report we opened. Angi says only that fees differ by job size, so the figure that counts is on your own invoice.

Refunds and credits

Exclusive or shared

  • Shared. Angi says it uses a request to connect the customer with multiple service professionals.

    Angi Leads Pro, FAQ.

Who runs it

  • Angi Inc. operates under the Angi, Angie’s List, HomeAdvisor and Handy brands, so a HomeAdvisor lead bill and an Angi lead bill come from one company.

    Angi Inc., Form 10-K for 2025.

Your numbers.

The calculator opens at 10 leads, as a unit and not a forecast. Type what your last 10 Angi leads cost on your invoice, then your own job value and margin.

Your numbers

What this one source costs you in a month, fees included.

How many it sent you, good or bad.

Out of every 100 leads, how many pick up or reply.

Of the leads you reach, how many turn into a job or a client.

For an agent: your commission after the split.

What is left of a job after labor and materials. For an agent, 100%.

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Monthly spend, still needed
  • Leads a month, done
  • Share of leads you reach, still needed
  • Share of those that book, still needed
  • Average job value, still needed
  • Gross margin, still needed
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the verdict

  • Your cost per lead, cost per job and what is left, on one page
  • The booked share you need to break even
  • A link you can print or save as a PDF
Jobs or deals a month
Spending on leads a month

We email you this and may follow up about it. Every email has an unsubscribe link. Privacy policy

Other sources.

If your cost per lead sits above your ceiling, fix the share you reach first, since a lead you never reach bills the same as one you book. Then run the same test on the next source.

Your questions

Does Angi charge if I do not get the job?

Yes. Its annual report says pros pay for consumer matches whether or not they end up doing the work, and losing the job is on its list of reasons that earn no credit.

Is HomeAdvisor the same company as Angi?

Yes. Angi Inc. runs both, and the HomeAdvisor pro site now carries the name Angi Leads.

What belongs in my real cost per lead?

Add up a month of lead charges and any membership fee, take off credits you actually used, and divide by the leads you got, good or bad.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Get a free website