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Thumbtack.
Does it pay?

Set your lead price at or below reached × booked × job value × margin. A $400 job at 50% margin, 80% reached and 25% booked gives $40, so a $45 lead price loses money.

By Gueeve Ghobady, Founder. Checked .

GHOBZ is not affiliated with or endorsed by any company named here. Names are used only to describe their products.

How it charges

What it costs

Thumbtack publishes no price list in the help pages we opened. You see an estimate of how many leads a price should bring as you set it.

Refunds and credits

Exclusive or shared

Who runs it

Your numbers.

The calculator opens at Thumbtack’s own illustration: 9 leads at $10 each, $90 in all. It is their example of a week, not a quote. Type a month of your own.

Your numbers

What this one source costs you in a month, fees included.

How many it sent you, good or bad.

Out of every 100 leads, how many pick up or reply.

Of the leads you reach, how many turn into a job or a client.

For an agent: your commission after the split.

What is left of a job after labor and materials. For an agent, 100%.

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Monthly spend, done
  • Leads a month, done
  • Share of leads you reach, still needed
  • Share of those that book, still needed
  • Average job value, still needed
  • Gross margin, still needed
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the verdict

  • Your cost per lead, cost per job and what is left, on one page
  • The booked share you need to break even
  • A link you can print or save as a PDF
Jobs or deals a month
Spending on leads a month

We email you this and may follow up about it. Every email has an unsubscribe link. Privacy policy

Other sources.

If no lead price clears your ceiling on a service, lower that service’s price or turn it off and keep the budget on the jobs that do. Opportunities sit outside the budget, so count them in your spend.

Your questions

How much does Thumbtack cost a pro?

Its help pages list no prices. You set a price per lead and a weekly budget, and you pay the price you set unless a discount or promotion applies.

Is there a monthly subscription?

No. Its terms say a budget is not a subscription and that fees are charged as you incur them.

Can I get a refund if the customer never answers?

That is not on its list of likely cases. A disconnected or invalid number can qualify, and Thumbtack says it cannot promise customers will answer.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.