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Google Ads for real estate.
Does it pay?

At the $157.59 agent median, a $9,000 commission after split and 70% of leads reached, you must close 2.5% of the leads you reach. Below that, the ads lose money.

Run your numbers

By Gueeve Ghobady, Founder. Checked .

GHOBZ is not affiliated with or endorsed by any company named here. Names are used only to describe their products.

How it charges

What it costs

  • Residential real estate agents paid a median of $157.59 a lead.

    LocaliQ, real estate search benchmarks. 894 US search campaigns on Google and Microsoft, medians, April 1, 2025 to March 31, 2026.

  • Real estate brokers paid $162.39, up 53.72% on the year, the biggest rise in the report.

    LocaliQ, real estate search benchmarks. 894 US search campaigns on Google and Microsoft, medians, April 1, 2025 to March 31, 2026.

  • Only 1.29% of clicks on residential agent search ads became leads, at a median of $3.19 a click.

    LocaliQ, real estate search benchmarks. 894 US search campaigns on Google and Microsoft, medians, April 1, 2025 to March 31, 2026.

Refunds and credits

  • Google filters invalid clicks out of your billing and credits ones it finds later where it can. There is no credit for a genuine click that never became a client.

    Google Ads Help, Invalid clicks.

Who you can reach

Who runs it

Cost per lead.

894 US search campaigns on Google and Microsoft, medians, April 1, 2025 to March 31, 2026.

Real estate broker
$162.39
LocaliQ, real estate search benchmarks
Residential agent
$157.59
LocaliQ, real estate search benchmarks
Homes for sale by agent
$142.59
LocaliQ, real estate search benchmarks
All real estate
$102.51
LocaliQ, real estate search benchmarks

Your numbers.

The calculator opens at 10 leads at the residential agent median, $157.59 each, so $1,575.90, with margin at 100% for commission after the split. Swap in your own numbers.

Your numbers

What this one source costs you in a month, fees included.

How many it sent you, good or bad.

Out of every 100 leads, how many pick up or reply.

Of the leads you reach, how many turn into a job or a client.

For an agent: your commission after the split.

What is left of a job after labor and materials. For an agent, 100%.

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Monthly spend, done
  • Leads a month, done
  • Share of leads you reach, still needed
  • Share of those that book, still needed
  • Average job value, still needed
  • Gross margin, done
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the verdict

  • Your cost per lead, cost per job and what is left, on one page
  • The booked share you need to break even
  • A link you can print or save as a PDF
Jobs or deals a month
Spending on leads a month

We email you this and may follow up about it. Every email has an unsubscribe link. Privacy policy

Other sources.

If you cannot close that share, the fault may be the follow-up, not the ad, so check your reach first. Then compare a portal, where you buy connections rather than clicks.

Your questions

Can a real estate agent target by ZIP code on Google?

No. Google’s FAQ says ZIP code targeting must be removed or replaced with city, state or radius targeting, and that age, gender and parental status must stay enabled.

What does a lead cost an agent on search ads?

LocaliQ’s median for residential agents is $157.59, across 894 campaigns on Google and Microsoft. It is a campaign median, not a quote.

Are all property businesses restricted?

Not all. Google lists property management and hotels or vacation rentals among the examples that may not have targeting restricted.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Get a free website