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Realtor.com.
Does it pay?

Two bills, two tests. On a subscription, cost ÷ leads must be under reached × closed × commission: $8,000, 75% and 3% allow $180 a lead. On a referral, count what is left after the fee.

Run your numbers

By Gueeve Ghobady, Founder. Checked .

GHOBZ is not affiliated with or endorsed by any company named here. Names are used only to describe their products.

How it charges

What it costs

Realtor.com publishes no prices on the product pages we opened: each ends at a demo or contact request. News Corp’s annual report gives none either, and no referral fee rate.

Refunds and credits

We could not open any refund or credit terms for this one. Ask for them in writing before you sign.

Exclusive or shared

  • It depends on the product. Market VIP offers up to 100% exclusivity on allocated connections and keeps leads exclusive for up to 6 months.

    Realtor.com PRO, Market VIP.

Who runs it

Your numbers.

The calculator opens at 10 leads as a unit, with margin at 100% for commission after the split. On a referral plan, type your commission after the fee and $0 spend.

Your numbers

What this one source costs you in a month, fees included.

How many it sent you, good or bad.

Out of every 100 leads, how many pick up or reply.

Of the leads you reach, how many turn into a job or a client.

For an agent: your commission after the split.

What is left of a job after labor and materials. For an agent, 100%.

Your answer

Estimate

Fill in your numbers

The answer opens here as you type. No email needed.

  • Monthly spend, still needed
  • Leads a month, done
  • Share of leads you reach, still needed
  • Share of those that book, still needed
  • Average job value, still needed
  • Gross margin, done
Email me this

This is an estimate worked from the numbers you typed. It is not financial or legal advice.

Email me the verdict

  • Your cost per lead, cost per job and what is left, on one page
  • The booked share you need to break even
  • A link you can print or save as a PDF
Jobs or deals a month
Spending on leads a month

We email you this and may follow up about it. Every email has an unsubscribe link. Privacy policy

Other sources.

If the subscription fails the test and your close rate is sound, price the referral route on the same numbers, since it moves the cost to the closing. Then compare the other portals.

Your questions

What is the difference between Connections Plus and Concierge?

Connections Plus sends buyer leads for you to follow up, and News Corp says such products are typically subscriptions. Concierge is the referral route, with a fee only on closed transactions.

Are Realtor.com leads exclusive?

Market VIP offers up to 100% exclusivity on allocated connections, for up to 6 months. News Corp’s report now calls it RealPRO Select. The Connections Plus page we read makes no such claim.

What does the referral fee come to?

We could not find a rate on the product pages or in the annual report, so get it in writing before you take a lead.

Three plans.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Get a free website