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What we build
for railing builders.

Every part, built for railing and stair builders, and connected.

Get a free websiteMetal and glass

The whole cycle.

  1. Lead

    Found

    Someone looking for railing and stair builders finds you on Google or in ChatGPT.

    GoogleChatGPTSEO service

  2. Your website

    They land on your website and tap Call.

    Your websiteWebsites service

  3. Prospect

    Missed call

    Nobody can pick up, so the missed call gets a text back in a minute.

    TwilioBooking service

  4. Qualified

    It follows up by text and asks what you would ask.

    ClaudeTwilioAI agents service

  5. Booked

    The visit is booked on your calendar, and they get it in writing.

    Google CalendarBooking service

  6. Client

    On the board

    The job moves across one board, and the crew gets it with the details.

    Your dashboardSlackLead generation service

  7. Maintained or closed

    Review asked

    After the job it asks every customer for a review and a referral.

    Google Business ProfileTwilioMarketing service

  8. Growth

    What worked

    PostHog shows what they did on your site, so the next campaign builds on it.

    PostHogMailchimpMarketing service

Lead

The website

A site with glass, cable and iron railings and stairs, shown in your own photos.

  • Your free website, built for your railing shop on a domain that stays yours
  • Galleries by material and place: iron, aluminum, glass and cable on stairs, decks, porches and balconies
  • A quote form that asks for run length, height, mounting surface, finish and photos
  • Plain code notes for homeowners, with the building department named as the final word
  • Search Console
  • Google Calendar
  • PostHog

SEO

Glass, cable and iron railing pages for each town, with your photos.

  • A page for each material and use: iron, aluminum, glass and cable on stairs, decks, balconies and porches
  • Town pages for your install area, each with finished jobs nearby
  • Your Google Business Profile with railing services, photos and the right categories
  • A review request after every install, with a link to add a photo
  • Google
  • Google Business Profile
  • Search Console

AEO

Answers on railing heights and costs that AI tools quote, with your name.

  • Answer pages on what people ask: guard height, baluster spacing, when a guard is required, handrails on stairs
  • Each answer names the code section and the edition your area uses, and says the building department decides
  • Material pages that pair each code answer with your work: iron, aluminum, glass, cable
  • A monthly check of what ChatGPT, Gemini and Perplexity say about railing in your area
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude

Lead generation

A railing quote page that asks for the length and a photo of the stairs.

  • Landing pages by job: tenant improvements, storefront repair, railing retrofits, fabrication RFQs
  • Lead magnets a buyer keeps: a glass spec checklist, a railing questions sheet, a prequal packet
  • Forms that tell you the moment someone fills them in
  • Your ProView and Thomasnet listings pointed at the right page
  • Google Ads
  • Meta
  • Gmail

Social posts

Stairs and decks you finished, posted with the railing style.

  • Text posts on the platforms you pick, written and posted, no limits
  • Job notes turned into posts: the system, the finish, the town
  • A voice for each room: ornamental iron for homeowners, capability for GCs
  • Designed image and video posts are separate
  • Facebook
  • Instagram
  • Nextdoor
  • LinkedIn

Prospect

AI agents

An AI agent asks indoor or outdoor, the length and for a photo before you quote.

  • An AI agent on your site and your texts, trained on the materials, styles and towns you work
  • It asks for material, inside or outside, run length, stairs or level, mounting surface and photos
  • It explains your process and books the site measure on your calendar
  • It never prices a railing. You do, after the measure
  • Claude
  • Twilio
  • Messenger
  • WhatsApp

Missed calls

A missed call gets a text back and a site measure on the calendar.

  • A text within minutes of a missed call, from a registered number
  • The text offers times for a site measure
  • The thread lands on your dashboard, with the caller’s number on it
  • Your phone still rings as it does now; the text goes out only when nobody answers
  • Twilio
Sample missed call

Booking

Site measures book into your calendar, with the stair photos attached.

  • Online booking for site measures, tied to your calendar
  • Questions first: material, run length, stairs or level, what it mounts into, photos
  • A ready check: decking, treads and finished floors in before you measure
  • Reminders and a one-tap reschedule for the customer
  • Google Calendar
  • Calendly
  • Outlook

Client

The dashboard

Every quote request and site measure on one dashboard, with photos of the stairs.

  • Every lead, site measure and job in one list, with its stage
  • Each record keeps the texts, the photos and where the lead came from
  • Work sent to the right crew by text, email or Slack, with the tasks set
  • A reminder when a job sits too long in one stage
  • Google Calendar stays, and the dashboard sits beside it
  • Slack
  • Gmail
  • QuickBooks
Sample dashboardYour company

Maintained or closed

Reviews and referrals

After each railing goes in, a text asks for a review and a neighbor’s name.

  • A text after every job asking how it went
  • A review ask to every customer, with nothing offered for it
  • A referral link they can send to a friend or a neighbor
  • A check-in reminder for the customers who stay on
  • Google Business Profile
  • Yelp
  • Twilio
Sample review request

Growth

Email campaigns

Past customers and old quotes hear about new styles and open dates.

  • Email campaigns to past customers, GCs and open quotes, no cap from our side
  • Service reminders for property managers: door closers, hardware, foggy units
  • Ads on Google and Meta aimed at repair, shower door and railing work, on your accounts
  • Review requests after punch and after repair calls
  • Mailchimp
  • Resend
  • Gmail

PostHog analytics

PostHog shows whether people want glass, cable or iron railings.

  • Which pages bring calls, forms and site measures, week by week
  • Where each visitor came from: Google, Maps, an AI answer, an ad or a post
  • The steps from the Glass railings page to the form, and where people stop
  • Search Console’s searches beside PostHog’s visits
  • PostHog
  • Search Console
Sample PostHog analyticsThis week

Session replay

Session replay shows the homeowner who compared railing styles and never asked.

  • Replays of real visits to the Glass railings page
  • What people type into the form stays masked
  • Rage clicks and dead ends marked on the timeline
  • The fix goes live, and the next replays show whether it worked
  • PostHog
Sample session replay0:52

Monthly numbers

Each month you see quote requests, site measures and installs paid.

  • Every request this month, where it came from and what it became
  • Site measures booked, quotes sent and jobs signed, with the money attached
  • How fast each lead got its first reply
  • What we change next month, and why
  • PostHog
  • QuickBooks
Sample monthly reportSample month

How it connects

Every quote reaches one dashboard, and QuickBooks stays.

What we build

Your dashboard

What you keep

  • Google Calendar
  • Calendly
  • QuickBooks

More trades

Metal and glass

Free website

Sample calendar

Monday

  • Site measure booked
Get a free website