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What we build
for fab shops.

Every part, built for metal fabrication shops, and connected.

Get a free websiteMetal and glass

The whole cycle.

  1. Lead

    Found

    Someone looking for metal fabrication shops finds you on Google or in ChatGPT.

    GoogleChatGPTSEO service

  2. Your website

    They land on your website and tap Call.

    Your websiteWebsites service

  3. Prospect

    Missed call

    Nobody can pick up, so the missed call gets a text back in a minute.

    TwilioBooking service

  4. Qualified

    It follows up by text and asks what you would ask.

    ClaudeTwilioAI agents service

  5. Booked

    The visit is booked on your calendar, and they get it in writing.

    Google CalendarBooking service

  6. Client

    On the board

    The job moves across one board, and the crew gets it with the details.

    Your dashboardSlackLead generation service

  7. Maintained or closed

    Review asked

    After the job it asks every customer for a review and a referral.

    Google Business ProfileTwilioMarketing service

  8. Growth

    What worked

    PostHog shows what they did on your site, so the next campaign builds on it.

    PostHogMailchimpMarketing service

Lead

The website

A site that shows capabilities, materials and tolerances, with an RFQ form that takes drawings.

  • Your free website, built for your fab shop on a domain that stays yours
  • A capabilities page: processes, equipment, materials, thickness and size limits, finishes
  • An RFQ form that takes STEP, DXF, DWG and PDF drawings, with quantity and due date
  • Project pages by industry and process: structural, sheet metal, stairs and rails, OEM parts
  • Search Console
  • Google Calendar
  • PostHog

SEO

Capability and material pages that come up when buyers search custom fabrication near me.

  • A list of what buyers search, by trade: storefront, glass repair, railings, fabrication
  • One page per service, and per town you actually work in
  • Project pages with the system, the finish and the location
  • Your Google Business Profile kept busy with services, photos and posts
  • Google
  • Google Business Profile
  • Search Console

AEO

Answers on materials, tolerances and lead times that AI tools quote to a buyer.

  • Plain answers to what buyers ask: tempered vs laminated, repair vs replace, storefront vs curtain wall
  • Your facts in one place: scope, systems, metals, service area, insurance
  • Pages that state the town, the system and the job type in the first lines
  • Hidden labels that match the page, so an AI tool reads it right
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude

Lead generation

An RFQ page that takes drawings, with a capabilities sheet to download.

  • A prequal page for GCs: scope, welding codes, insurance and bonding contact, safety record, finished jobs
  • Landing pages for each kind of work: structural steel, misc metals, stairs and rails, OEM parts
  • A follow-up after every bid, with a reason asked for every loss
  • Your Thomasnet listing and builders exchange profiles pointed at the right page
  • Google Ads
  • Meta
  • Gmail

Social posts

Parts and projects you shipped, posted on LinkedIn where buyers look.

  • Posts written from your shop floor notes: the process, the material, the finish, the industry
  • Short video ideas your crew can shoot in a minute: a weld, a bend, a part leaving on the truck
  • A posting rule for customer parts: what is shown, what is blurred, what needs a yes
  • Hiring posts that show the floor, the equipment and the work, aimed at welders and fitters
  • Facebook
  • Instagram
  • Nextdoor
  • LinkedIn

Prospect

AI agents

An AI agent checks each RFQ for material, quantity and due date before it reaches you.

  • An AI agent on your site that answers part and capability questions from your own equipment list
  • It asks for the drawing, material, thickness or gauge, finish, quantity and due date
  • It sorts RFQs by work type: structural, sheet metal, stairs and rails, repair
  • It never quotes a price or a ship date. Your estimator does
  • Claude
  • Twilio
  • Messenger
  • WhatsApp

Missed calls

A missed call from a buyer gets a text back and a call back from the shop.

  • A text within minutes of a missed call, from a registered number
  • The text offers times for an RFQ review
  • The thread lands on your dashboard, with the caller’s number on it
  • Your phone still rings as it does now; the text goes out only when nobody answers
  • Twilio
Sample missed call

Booking

RFQ reviews and shop visits book into the estimator’s calendar.

  • Booking for measures, repairs and site checks, right on your calendar
  • Questions first: is the tile done, what glass, what access, photos of the opening
  • Urgent jobs like a board-up sent straight to your phone
  • Text reminders, so nobody drives to a locked door
  • Google Calendar
  • Calendly
  • Outlook

Client

The dashboard

Every RFQ with its drawings on one dashboard, by due date.

  • Every lead, RFQ review and job in one list, with its stage
  • Each record keeps the texts, the photos and where the lead came from
  • Work sent to the right crew by text, email or Slack, with the tasks set
  • A reminder when a job sits too long in one stage
  • JobBOSS² stays, and the dashboard sits beside it
  • Slack
  • Gmail
  • QuickBooks
Sample dashboardYour company

Maintained or closed

Reviews and referrals

After each order ships, buyers get asked for a review and who else buys parts.

  • A text after every job asking how it went
  • A review ask to every customer, with nothing offered for it
  • A referral link they can send to a friend or a neighbor
  • A check-in reminder for the customers who stay on
  • Google Business Profile
  • Yelp
  • Twilio
Sample review request

Growth

Email campaigns

Past buyers hear about new capabilities and open shop time.

  • Email to past GCs, engineers and OEM buyers: new equipment, finished projects, open capacity
  • Reorder reminders for repeat parts, sent before the buyer runs low
  • Follow-up on every open RFQ, and one short question on every loss
  • Search ads for the work you want, on your own ad account, judged by RFQs not clicks
  • Mailchimp
  • Resend
  • Gmail

PostHog analytics

PostHog shows which capability pages buyers read before they send an RFQ.

  • Which pages bring calls, forms and RFQ reviews, week by week
  • Where each visitor came from: Google, Maps, an AI answer, an ad or a post
  • The steps from the Custom fabrication page to the form, and where people stop
  • Search Console’s searches beside PostHog’s visits
  • PostHog
  • Search Console
Sample PostHog analyticsThis week

Session replay

Session replay shows the buyer who tried to upload a drawing and gave up.

  • Replays of real visits to the Custom fabrication page
  • What people type into the form stays masked
  • Rage clicks and dead ends marked on the timeline
  • The fix goes live, and the next replays show whether it worked
  • PostHog
Sample session replay0:52

Monthly numbers

Each month you see RFQs in, quotes sent and orders won.

  • Every request this month, where it came from and what it became
  • RFQ reviews booked, quotes sent and jobs signed, with the money attached
  • How fast each lead got its first reply
  • What we change next month, and why
  • PostHog
  • QuickBooks
Sample monthly reportSample month

How it connects

Every RFQ reaches one dashboard, and JobBOSS² stays.

What we build

Your dashboard

What you keep

  • JobBOSS²
  • Bluebeam Revu
  • Thomasnet

More trades

Metal and glass

Free website

Sample calendar

Monday

  • Site measure booked
Get a free website