A bought plumbing lead is a phone number several other shops are dialing too. A lead from your own page is a homeowner who already picked you. We build more of the second kind and keep the first one honest.
Angi bills you once you and the homeowner both show interest, and the same clogged drain goes to other plumbers. You are paying to race.
Lead sites send requests from towns you never drive to, for work you never quote. Google no longer credits Local Services Ads leads outside your job types or area, so those settings have to be tight.
Plumbing was in the first group of Local Services Ads moving into Google Ads as Performance Max, from August 2026. Manual cost per lead goes, and your old reports do not carry over.
A sample plumbing shop’s week of leads. A shared request is a race with four other plumbers. A tank label sent to its own price page asks one shop.
Example, Brindlemoor Plumbing, a sample plumber, one week of leads. A shared lead, Kitchen drain, Saltmarsh: 3 others reach it first and first reply is 3h 30m. Booked with Quenby Drain & Sewer for 8pm. Brindlemoor wrote back at 10pm. A lead from its own page, Tank price, Tern Lake: first reply 0:52. Nobody else has this lead. Tank swap booked for Saturday, 8 to 10am. The week before, Two apps and a voicemail box: 14 leads, first reply 6h 39m on average, 5 lost, 4 booked, cost per booked job $368. The week after, One inbox: 20 leads, first reply 3:42 on average, 1 lost, 7 booked, cost per booked job $250. Read from the truck, after the job. Every lead tagged by source and job.
One inbox
Tank price, Tern LakeWater heater price check
Nobody else has this leadLeak under a sink, WrenfordYour job pages
Running toilet, Cobb HillLocal Services Ads
Kitchen drain, SaltmarshAngi
Every lead tagged by source and job
Carl W.555-0166
Our water heater is 14 years old and dripping. Label photo attached.
Brindlemoor Plumbing: Hi Carl, thanks for the label photo. A 50 gallon gas swap is a flat price, and we can book it. OK to text you here? Reply STOP to opt out.
First reply 0:52
Tank swap booked for Saturday, 8 to 10am.
Messages
Kitchen sink backing up into the dishwasher. Can anyone come tonight or first thing?
| Source | Before | After |
|---|---|---|
| Angi | $720Angi app | $300One inbox, tagged |
| Local Services Ads | $300Office voicemail | $300One inbox, tagged |
| Your job pages | $150A shared email | $250One inbox, by page |
| Water heater price check | –No page yet | $175One inbox, with the label photo |
| All sources | $368Read from the truck, after the job | $250Every lead tagged by source and job |
Sample spend, not a vendor’s price.
Lead generation brings plumbing requests you own into Lead, and each one goes through the AI reply and booking before it cools.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with tap to call on every screen and a page for drains, leaks and water heaters.
A page for drains, leaks and water heaters in each town, so you show up on Maps.
Answers to what to do about a leak that AI tools quote, with your name on them.
A water heater quote page and a drain special that ask for a name and number.
Jobs you finished this week, posted with the town and what was wrong.
An AI agent asks what’s leaking and where, and gets a photo before you roll.
A missed call gets a text back in minutes, and the leak gets a time.
Service calls book into open slots by job type, with the arrival window.
Every call, form and text on one dashboard, with the emergencies on top.
After each call a text asks for a review and offers a link to share with a neighbor.
Maintenance reminders and water heater checks go to past customers at the right season.
PostHog shows which job pages turn visitors into booked calls.
Session replay shows the homeowner who reached the quote form and gave up.
Each month you see calls and forms, service calls booked and jobs paid.
Every job reaches one dashboard, and Jobber or ServiceTitan stays.
What we buildLeads from your own pages arrive in one place, not four apps.
You stop racing other plumbers to the same homeowner.
Ad money builds a customer list that belongs to your shop.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Sometimes, if you answer within minutes and track what each one costs per booked job. A bought lead is shared, so the plumber who calls first has the best chance. Leads from your own pages are not shared at all.
The source that books the most jobs for the least money, and you only know which by tracking it. A common mix is your own search pages, Local Services Ads and past customers. The monthly numbers say which to keep.
They can. You pay per lead, not per click, and the contact reaches you from your own ad. Google ranks them on responsiveness, reviews and your profile, so a shop that answers fast is shown more.
Tuesday