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Email marketing
for plumbers.

Every customer you fixed a leak for has a water heater getting older and pipes that can freeze. They will need a plumber again. Email decides whether they remember yours.

Get a free websitePlumbers

Without Marketing

gallons of water the average household’s leaks waste each year
9,300
EPA WaterSense, Fix a Leak Week
of consumers were asked to write a review in the past year
78%
BrightLocal, 2026 consumer survey
of those asked wrote one
65%
BrightLocal, 2026 consumer survey

Forgotten water heaters

You installed their water heater years ago and never told them it was due. The tank fails on a Sunday and they call whoever shows first in search.

Unbooked plumbing inspections

Members signed up for an annual inspection and member pricing. Nobody books the visit, the year runs out and nobody asks for the renewal.

Unsold repipe quotes

The repipe and sewer line quotes you wrote last year sit in your software. Those homeowners still have the problem, and nobody has checked in.

Inspection email

A sample plumbing shop writes to people who paid it once: one email about the annual inspection, and four weeks of what came back.

Example of a sample plumbing shop, Brindlemoor Plumbing. Before: the last mail Ken A. had from them is 30 months old. After 280 of 940 names are cut, the campaign “Brindlemoor Care, spring inspections” goes to 660, and the email “Your annual plumbing inspection is due” lands in that inbox. It opens on one line written for them, and they reply. 28 days later 30 have replied and the ledger stands at +$1,470. Plans and booked work, before job costs.

Before The invoice clears, and he never hears from the shop again.

  1. Before: The invoice clears, and he never hears from the shop again.
  2. Landed: One email to past customers and unsold estimates, none on the plan.
  3. Opened: It opens on his water heater, and ends on the opt-out and the address.
  4. Replied: He answers the email itself, and the inspection is booked.
  5. Back: Plans first, then an unsold tank. Most of the list never answers.
  1. The email
    BP

    Brindlemoor Plumbingruth@brindlemoorplumbing.example

    to Ken A.Mar 2

    Your annual plumbing inspection is due

    Brindlemoor PlumbingBrindlemoor Care, $149 a year

    Your annual plumbing inspection is due

    A hand holding a brass shutoff valve wrapped in white thread tape against a brick wall

    Hi Ken, the tank we put in back in 2023 is due its first flush.

    An inspection is one visit a year. We flush the water heater, turn every shutoff and read your water pressure. Brindlemoor Care is $149 a year with member pricing on repairs. Reply with a day and we will book it.

    What the inspection covers

    • Water heaterFlushed, anode checked
    • ShutoffsEvery valve turned
    • PressureRead at the hose bib
    • DrainsRun and timed
    Reply with a day

    Ruth, Brindlemoor Plumbing

    UnsubscribeBrindlemoor Plumbing, 212 Saltmarsh Rd, Wrenford
  2. Sample campaign, Brindlemoor Care, spring inspections
    LedgerSent Mar 2

    +$1,470

    Plans and booked work, before job costs

    Above zero, Day 2
    Sent
    660
    Replied
    30
    Booked
    11
    Left out
    280

    Five asked to stop. They are off the list.

    1. Mar 2Email tool and plan ads, a month−$260
    2. Mar 3Ken A., Brindlemoor Care+$149
    3. Mar 4Rosa F., inspection and drain+$389
    4. Mar 7Nine more plans+$1,341
    5. Mar 18Pat D. cancelled−$149
    6. Mar 23Lou M., tank swap, bookedPending
    What came back
    Replies30
    • KA

      Ken A.Day 1

      Yes, put me down. Does the plan cover the flush?

      Plan started, inspection Tue$149

    • RF

      Rosa F.Day 2

      Can you look at the slow shower drain too?

      Booked Thu 10am$389

    • HT

      Hal T.Day 6

      We moved. The new owners have it now.

      Marked as moved

    • LM

      Lou M.Day 9

      Still dripping. Same price?

      Booked, tank swap$1,620

    26 more replies

  3. The list
    Brindlemoor Care, spring inspections, 8 of 940 names
    WhoLast heard from themWhat came backWorth
    Ken A.Water heater swap, 202330 months agoYes, put me down. Does the plan cover the flush?Plan started, inspection Tue$149
    Sue P.On Brindlemoor CareLast monthLeft out: on a plan
    Rosa F.Leak repair, 202418 months agoCan you look at the slow shower drain too?Booked Thu 10am$389
    Lou M.Estimate, water heater, unsold11 months agoStill dripping. Same price?Booked, tank swap$1,620
    Abe C.Sewer camera, 20214 years agoLeft out: opted out
    June K.Toilet rebuild, 202414 months agoNo reply
    Hal T.Drain clearing, 20223 years agoWe moved. The new owners have it now.Marked as moved
    Mo J.Shutoff valve, this weekYesterdayLeft out: open job

    8 of 940 names shown

What you get

  • Reminders by water heater age and install date, drawn from your job history
  • A freeze warning to customers in older homes before the first hard cold
  • Service agreement renewals, with the annual inspection booked from the email
  • A follow-up on every unsold repipe, sewer line and tankless quote
  • A review ask after each finished job, to every customer, with nothing offered for it
  • The opt-out and postal address CAN-SPAM requires, on every send

The cycle

Email works Growth for a plumbing shop: past customers come back for the next water heater, and agreement members renew before they forget.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for contractors

What we build

The website

A site with tap to call on every screen and a page for drains, leaks and water heaters.

SEO

A page for drains, leaks and water heaters in each town, so you show up on Maps.

AEO

Answers to what to do about a leak that AI tools quote, with your name on them.

Lead generation

A water heater quote page and a drain special that ask for a name and number.

Social posts

Jobs you finished this week, posted with the town and what was wrong.

AI agents

An AI agent asks what’s leaking and where, and gets a photo before you roll.

Missed calls

A missed call gets a text back in minutes, and the leak gets a time.

Booking

Service calls book into open slots by job type, with the arrival window.

The dashboard

Every call, form and text on one dashboard, with the emergencies on top.

Reviews and referrals

After each call a text asks for a review and offers a link to share with a neighbor.

Email campaigns

Maintenance reminders and water heater checks go to past customers at the right season.

PostHog analytics

PostHog shows which job pages turn visitors into booked calls.

Session replay

Session replay shows the homeowner who reached the quote form and gave up.

Monthly numbers

Each month you see calls and forms, service calls booked and jobs paid.

Every job reaches one dashboard, and Jobber or ServiceTitan stays.

What we build

The plan

Less Work

Reminder and renewal emails go out without you writing them.

Less Time

You approve a month of sends in one sitting.

More Sales

More past customers call you for the next job instead of searching.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your plumbing shop, hosted and kept up by us, on a domain in your name
  • Tap to call on every screen, with a separate line for after-hours emergencies
  • A page for each job: water heaters, drains, sewer lines, leak detection, repipes, gas lines
  • Your license number, insurance and who pulls the permit, on every page
  • A request form that takes a photo of the leak or the old water heater label
  • Your service agreement on its own page, with what members get

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a plumbing company email its customers?

What they will need next: a water heater check as it ages, a freeze warning before cold weather, a note that their agreement visit is due. Keep each email to one job and one button to book it.

What is a plumbing service agreement?

A yearly plan: the customer pays for an annual inspection and gets member pricing or priority booking on repairs. It brings them back every year, which is why the renewal email matters.

Can I email plumbing customers from my ServiceTitan or Jobber list?

Yes, if they were your customers. Each send needs an unsubscribe link that works and your postal address, and anyone who unsubscribes comes off within ten business days, as CAN-SPAM sets out.

Free website

Sample calendar

Tuesday

  • Tank swap, Tern Ct
Get a free website