Lead sites sell an EV charger request to every electrician who pays, and the lowest quote tends to win. A request from your own page comes from a homeowner who already read why you pull the permit. We build that kind.
Some electricians say they lose money on lead-site requests for car chargers and generators: the homeowner wants a price, not a permit. You pay for the lead either way.
Every long outage sends a wave of generator requests. They go to whoever already had a page and an offer up.
Electrical was in the first group of Local Services Ads moving to Performance Max. Job types and service areas carry over, so set them tight before the move.
A sample electrician’s week of requests. A shared request is a race with every shop it went to. A homeowner on the shop’s own charger page sends one electrician a panel photo.
Example, Vessendale Electric, a sample electrician, one week of leads. A shared lead, Breaker trips, Millbank: 3 others reach it first and first reply is 16h. Visit booked with Ostler Electric for that evening. Vessendale wrote back the next morning. A lead from its own page, EV charger, Ferris Park: first reply 0:44. This homeowner asked Vessendale and nobody else. Estimate set for Thursday, 8 to 10. The week before, Two apps and the shop email: 15 requests, first reply 12h 32m on average, 7 lost, 2 estimates booked, cost per estimate $710. The week after, One inbox, by job: 22 requests, first reply 4:08 on average, 2 lost, 8 estimates booked, cost per estimate $188. Read between jobs, a day behind by Wednesday. Every request tagged by job and source.
One inbox, by job
EV charger, Ferris ParkEV charger page
This homeowner asked Vessendale and nobody elseEV charger, MillbankEV charger page
Panel upgrade, Cedar HollowJob pages
Ceiling fan, RookfieldThumbtack quotes
Breaker trips, MillbankAngi requests
Every request tagged by job and source
Glen R.555-0149
Our EV comes in two weeks. Saw your charger page. Panel photo attached.
Vessendale Electric: Hi Glen, thanks for asking about a charger in Ferris Park. OK to text you here? Reply STOP to opt out.
First reply 0:44
Estimate set for Thursday, 8 to 10.
Messages
The breaker trips when the dryer and the oven run together. Can someone come today?
| Source | Before | After |
|---|---|---|
| Angi requests | $760Tomas V.’s Angi app | $240One inbox, tagged |
| Thumbtack quotes | –Thumbtack app | $220One inbox, tagged |
| Job pages | $180A form email | $133One inbox, by job |
| EV charger page | –The shop email | $200One inbox, tagged |
| All sources | $710Read between jobs, a day behind by Wednesday | $188Every request tagged by job and source |
Sample spend, not a vendor’s price.
Lead generation feeds Lead with electrical requests you own, and booking turns them into estimates with the panel photos already in hand.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with panel upgrades, EV chargers and rewiring pages, and your license number.
Panel, EV charger and generator pages for each town, with your license number.
Answers on panel upgrades and EV chargers that AI tools quote, with your name.
An EV charger quote page that asks for a photo of the panel.
Panels and chargers you installed, posted with the town and the job.
An AI agent asks for a photo of the panel and the job’s address first.
A missed call while you’re on the ladder gets a text back and an estimate time.
Estimates and service calls book into your calendar by job type.
Every estimate request and service call on one dashboard, photos attached.
After each job a text asks for a review and offers a link to share.
Generator checks and EV charger offers go to past customers who asked before.
PostHog shows which jobs people look for, like EV chargers or generators.
Session replay shows the homeowner who read the EV charger page and left without asking.
Each month you see estimate requests, visits booked and jobs paid.
Every job reaches one dashboard, and Jobber or Housecall Pro stays.
What we buildGenerator and charger pages are up before the outage, not after.
You stop paying to race other electricians for a price shopper.
More of your charger, panel and generator work comes from people who chose you.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Whatever books the most work for the least money, tracked per job. Your own pages for EV chargers, panels and generators are worth testing against shared leads, and the monthly numbers say which wins.
Sometimes, for quick service calls you can answer fast. For chargers and generators the homeowner often compares on price alone, so watch what each lead costs per signed job.
Thursday