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Email marketing
for electricians.

The homeowner whose outlets you fixed last year will buy an EV, add a hot tub or lose power in the next storm. Email keeps your number on the fridge for each of those.

Get a free websiteElectricians

Without Marketing

hours without power, on average, per U.S. electricity customer in 2024
11
EIA, Today in Energy
of consumers were asked to write a review in the past year
78%
BrightLocal, 2026 consumer survey
deaths a year in home fires involving electrical distribution or lighting equipment
430
NFPA Research, Home Structure Fires, 2025

Forgotten generator owners

You installed their standby generator and never reminded them about service. It fails on the first night of the next outage.

Stalled panel quotes

Panel upgrade and rewiring quotes stall after the homeowner sees the permit and inspection steps. Nobody follows up.

Old-house wiring customers

Customers in older homes are the ones who need surge protection, GFCI updates and rewiring. Nobody tells them you do it.

Storm prep send

Winter storms knock the power out in Pine County. A sample electrician writes to people who already paid it once, before the first one.

Example of a sample electrician, Vessendale Electric. Before: the last mail Hugh M. had from them is 55 months old. After 80 of 760 names are cut, the campaign “Generator hookups, before winter” goes to 680, and the email “Before the first winter outage” lands in that inbox. It opens on one line written for them, and they reply. 28 days later 30 have replied and the ledger stands at +$5,260. Booked work, before job costs.

Before The invoice cleared in 2022, and he never heard from them again.

  1. Before: The invoice cleared in 2022, and he never heard from them again.
  2. Landed: One send before the storms, to past customers and unsold estimates.
  3. Opened: It opens on his own panel, and ends on the opt-out and the address.
  4. Replied: He answers the email itself: two outages last winter.
  5. Back: A charger, then interlocks. A panel upgrade waits on its permit.
  1. The email
    VE

    Vessendale Electrictomas@vessendaleelectric.example

    to Hugh M.Oct 6

    Before the first winter outage

    Vessendale ElectricLicense EC 30418

    Before the first winter outage

    A gray-sided two-story house with its meters and outdoor unit along the side wall

    Hi Hugh, the 200 amp panel we put in for you in 2022 has room for a generator interlock.

    When the power goes out, a portable generator can run the house through an inlet and an interlock on the panel. We put them in with the permit pulled. Reply with a day for a look at your panel.

    What we can do

    • Inlet and interlockFor a portable generator
    • Transfer switchFor a standby unit
    • Surge protectorAt the panel, for the whole house
    • Panel checkRoom for what you plug in
    Reply with a day

    Tomas V., Vessendale Electric

    UnsubscribeVessendale Electric, 61 Mercer St, Rookfield
  2. Sample campaign, Generator hookups, before winter
    LedgerSent Oct 6

    +$5,260

    Booked work, before job costs

    Above zero, Day 3
    Sent
    680
    Replied
    30
    Booked
    5
    Left out
    80

    Four asked to stop. They are off the list.

    1. Oct 6Email tool and generator ads−$480
    2. Oct 9Sofia R., EV charger+$1,680
    3. Oct 15Hugh M., inlet and interlock+$1,450
    4. Oct 20Two interlocks and a surge protector+$2,900
    5. Oct 26Panel upgrade signed, waiting on the permitPending
    6. Oct 30Surge protector returned−$290
    What came back
    Replies30
    • HM

      Hugh M.Day 1

      Yes please. We lost power twice last winter.

      Estimate Thu 1pm$1,450

    • SR

      Sofia R.Day 3

      We got the car. Same price?

      Charger booked$1,680

    • BC

      Bo C.Day 5

      Not this year, thanks.

      Asked back in spring

    27 more replies

  3. The list
    Generator hookups, before winter, 7 of 760 names
    WhoLast heard from themWhat came backWorth
    Hugh M.Panel upgrade, 202255 months agoYes please. We lost power twice last winter.Estimate Thu 1pm$1,450
    Kay L.Panel upgrade, this weekYesterdayLeft out: open job
    Sofia R.Estimate, EV charger, unsold8 months agoWe got the car. Same price?Charger booked$1,680
    Bo C.Lighting, 20233 years agoNot this year, thanks.Asked back in spring
    Rob G.Hot tub circuit, 20214 years agoLeft out: opted out
    Ned A.Outlet repair, 20242 years agoNo reply
    Ruth S.Estimate, 20197 years agoLeft out: bad address

    7 of 760 names shown

What you get

  • Generator service reminders before storm season, to every owner you installed for
  • EV-ready offers: a panel check for customers thinking about an electric car
  • Follow-up on unsold panel, rewiring and generator quotes
  • Safety notes for older homes: GFCI, AFCI and surge protection
  • A review ask after every job, to every customer, with nothing offered for it
  • The unsubscribe link and postal address CAN-SPAM requires, on every send

The cycle

Email works Growth for an electrician: one repair turns into the panel upgrade, the charger and the generator in the years after.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for contractors

What we build

The website

A site with panel upgrades, EV chargers and rewiring pages, and your license number.

SEO

Panel, EV charger and generator pages for each town, with your license number.

AEO

Answers on panel upgrades and EV chargers that AI tools quote, with your name.

Lead generation

An EV charger quote page that asks for a photo of the panel.

Social posts

Panels and chargers you installed, posted with the town and the job.

AI agents

An AI agent asks for a photo of the panel and the job’s address first.

Missed calls

A missed call while you’re on the ladder gets a text back and an estimate time.

Booking

Estimates and service calls book into your calendar by job type.

The dashboard

Every estimate request and service call on one dashboard, photos attached.

Reviews and referrals

After each job a text asks for a review and offers a link to share.

Email campaigns

Generator checks and EV charger offers go to past customers who asked before.

PostHog analytics

PostHog shows which jobs people look for, like EV chargers or generators.

Session replay

Session replay shows the homeowner who read the EV charger page and left without asking.

Monthly numbers

Each month you see estimate requests, visits booked and jobs paid.

Every job reaches one dashboard, and Jobber or Housecall Pro stays.

What we build

The plan

Less Work

Reminders and follow-ups go out without anyone writing them on a Sunday.

Less Time

You approve a month of sends in minutes.

More Sales

More past customers call you for the next electrical job.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your electrical business, maintained by us, on a domain you own
  • Your license number, insurance and the permits you pull, on every page
  • Pages for panel upgrades, EV chargers, generators, rewiring and lighting
  • How a permitted job runs: quote, permit, rough-in, inspection, final
  • Your service call fee and what it includes, said plainly
  • A request form that takes photos of the panel, the outlet or the charger spot

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should electricians email their customers?

What they will need next: generator service before storm season, a panel check before they buy an EV, a safety update for an older house. One topic per email, with a button to book.

What are good marketing ideas for electricians?

Start with customers you already have: reminders and offers by email, a review ask after every job, and a referral note. Then add pages for the jobs worth most, like panels, chargers and generators.

Free website

Sample calendar

Thursday

  • EV charger estimate, Ferris Park
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