A bought lawn care lead sends you to the far edge of your area for a price shopper. A lead from your own page, next door to a yard you already mow, fits your route.
Lead sites send requests from just outside your service area, from people comparing prices. You pay either way.
Your crew mows one yard on a full street, and the neighbors never hear an offer.
Snow contracts get signed in early fall. By the first storm, the customers who wanted one already have one.
A sample landscaper’s first week of April. A marketplace request is a race the crew can’t watch from a mower. A homeowner who prices her lawn on the landscaper’s own page asks one.
Example, Sorrelby Lawn & Landscape, a sample lawn and landscape company, one week of leads. A shared lead, Weekly mowing, Wexley: 3 others reach it first and first reply is 6h 30m. Signed with Greenfold for the season. Sorrelby saw it at 6:00pm. A lead from its own page, Mowing quote, Briar Hill: first reply 0:38. Nobody else has this request. Site walk booked for Thursday, 8am. The week before, Two apps and a voicemail box: 13 requests, first reply 8h 16m on average, 7 lost, 2 site walks, cost per site walk $530. The week after, One inbox, by town: 17 requests, first reply 3:20 on average, 1 lost, 7 site walks, cost per site walk $134. Checked from the trailer at lunch and after dark. Every request tagged by town and service.
One inbox, by town
Mowing quote, Briar HillMowing quote page
Nobody else has this requestNew beds, Briar HillTown pages
Spring cleanup, Ashford GlenThumbtack requests
Mowing price, Pine HollowMowing quote page
Weekly mowing, WexleyAngi requests
Every request tagged by town and service
Maya R.555-0176
Quarter acre on Hazel St. Weekly mowing from mid-April, and a spring cleanup first.
Sorrelby Lawn & Landscape: Hi Maya, thanks for asking about mowing on Hazel St. OK to text you here? Reply STOP to opt out.
First reply 0:38
Site walk booked for Thursday, 8am.
Messages
New to the house and the grass is already long. Can someone start mowing this week?
| Source | Before | After |
|---|---|---|
| Angi requests | –Angi app | $260One inbox, by town |
| Thumbtack requests | $340Thumbtack app | PausedOne inbox, by town |
| Mowing quote page | $120A form email | $95One inbox, by town |
| Town pages | –A shared email | $150One inbox, tagged |
| All sources | $530Checked from the trailer at lunch and after dark | $134Every request tagged by town and service |
Sample spend, not a vendor’s price.
Lead generation feeds Lead for a landscaper with requests near your routes, and the AI receptionist screens them before anyone drives out.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with lawn care, hardscape and design pages, and the towns you cover.
Lawn, hardscape and design pages for each town you cover.
Answers on lawn care and patios that AI tools quote, with your name on them.
A spring cleanup offer and a quote form that takes a photo of the yard.
Yards and patios you finished, posted through the season.
An AI agent asks for the yard size, a photo and how often before you quote.
A missed call over the mower gets a text back and a site visit.
Site visits book into your calendar by town, so the crew stays on one side of it.
Every quote request and weekly customer on one dashboard.
After each project a text asks for a review and a neighbor’s name.
Spring and fall offers go to past customers before the schedule fills.
PostHog shows which services people want in each season.
Session replay shows where people leave the quote form in spring.
Each month you see quote requests, site visits and weekly customers added.
Every quote reaches one dashboard, and Jobber stays.
What we buildNeighbor and snow offers go out without you planning them.
Fewer drives to the edge of your area for a price shopper.
Denser routes, and more of each street signed with you.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Start where you already work: offers to neighbors of your customers, pages for each service and town, and fast replies to every request. Referrals still bring the most work, so ask every happy customer.
They can fill gaps, but bought leads are often price shoppers outside your best area. Track what each one costs per signed customer before you buy more.
Thursday