Sorrelby Lawn & LandscapeBriar Hill, 5 days ago
Spring mowing days are filling. Briar Hill stays on Tuesdays.
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MMark D. Is there still room on the Tuesday mow day for next spring?
Facebook ads
for landscapers.
Homeowners scroll past a stock lawn. They stop for a yard on their own street that changed over a weekend. Posts and ads built from your real jobs, aimed at the streets you already work, do that.
Without Social platforms
Metro-wide Facebook targeting
Ads shown to a whole metro bring requests from towns your crews never reach.
Golf-course lawn ads
The ad shows a golf-course lawn nobody believes. Your crew’s before and after would look real.
Dormant landscaping page
Your Facebook page has not posted since last fall. Homeowners who click the ad check it and wonder if you are still running.
The fall cleanup
A fall cleanup at a sample landscaper, then twelve weeks of the page a homeowner checks before she signs for next season.
A landscaper’s crew lead sends a photo and a line after a fall cleanup, which becomes a post on the business’s page and three other cuts with the house number left out. Sample page. The last post was 248 days old before the work, and 5 days old after twelve weeks. 10 of 15 finished jobs were posted, and 5 waiting on a customer’s OK. Nine beds cut back and 22 bags of leaves hauled off one yard today. The last mow went down at 2.5 inches for the winter. Briar Hill, this week.
SL SL Sorrelby Lawn & LandscapeBriar Hill, 11 weeks ago
Nine beds cut back and 22 bags of leaves hauled off one yard today. The last mow went down at 2.5 inches for the winter. Briar Hill, this week.
sorrelbylawn.example/fall-cleanup
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SL Sorrelby Lawn & LandscapeBriar Hill, 10 weeks ago
What a customer in Briar Hill told us this week.
They texted a photo of each bed before the mulch went down, and the walkway is right where we marked it.
Joanne T., Briar Hill, sample customer71Share
SL Sorrelby Lawn & LandscapeWexley, 8 months ago
Spring is here! Book your mowing today!
2CommentShare
Off the last yard4:50pm
Rosa, crew leadFall cleanup done at 14 Hazel St, Briar Hill. 9 beds cut back, 22 bags of leaves out, last mow at 2.5 inches.
- What we did
- Beds cut back, leaves out
- How much
- 9 beds, 22 bags
- Which town
- Briar Hill
- House number
- Left out
- Customer
- Said yes to the quote
- Last name
- Left out
The same job, cut for each room
- People checking a crew out
A fall cleanup in Briar Hill: nine beds cut back, 22 bags of leaves out, and a last mow set low for the snow.
- People scrolling past
Nine beds. Twenty-two bags of leaves. One last mow.
- People searching fall cleanups
Fall cleanup in Briar Hill: beds cut back, leaves bagged and hauled, and the final mow of the season at 2.5 inches.
Posts on this page
- Briar Hill5 days ago
Spring mowing days are filling. Briar Hill stays on Tuesdays.
- Ashford Glen1 week ago
We brought a customer’s porch pots in before the cold snap in Ashford Glen. The lavender winters better out of the wind.
- Pine Hollow2 weeks ago
Drawings for three Pine Hollow front yards are done. Beds go in when the ground thaws.
- Briar Hill3 weeks ago
First snow. Every driveway on a Briar Hill contract was clear by 7am.
- Wexley4 weeks ago
Snow contracts for the winter are signed through the end of the month. Driveways and walks, by the season.
- Ashford Glen7 weeks ago
Beds in Ashford Glen got a fresh layer of bark mulch before the freeze. The ferns come back under it in May.
- Leaf weeks, every crew on cleanups
- Pine Hollow8 weeks ago
Last mow of the season on the Pine Hollow Wednesday list. Set low, so the snow does not mat the grass.
- Wexley9 weeks ago
Wexley lawns are under leaves this week. We mulch the light ones back in and bag the rest.
- Briar Hill10 weeks ago
They texted a photo of each bed before the mulch went down, and the walkway is right where we marked it.
- Briar Hill11 weeks ago
Nine beds cut back and 22 bags of leaves hauled off one yard today. The last mow went down at 2.5 inches for the winter. Briar Hill, this week.
- 8 months ago
Spring is here! Book your mowing today!
- 16 months ago
Happy Fourth from the Sorrelby crew!
- 19 months ago
Hiring crew members for the season!
- Briar Hill5 days ago
What you get
- Posts of real yards, patios and cleanups, with the town
- From Managed up, Facebook ads on your own ad account, aimed at the areas around your routes
- Seasonal offers in the ads: spring cleanup, aeration, snow contracts
- Before and after photos from the crew are enough. We write the copy
- A monthly count of requests from Facebook beside your other sources
The cycle
Social sits in Lead for a landscaper: posts keep your page alive, and ads aimed at your routes fill the gaps between yards you already mow.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- Lead generation
- Websites
- SEO
- AEO
Prospect
Turn interest into a sale.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
What we build
The website
A site with lawn care, hardscape and design pages, and the towns you cover.
SEO
Lawn, hardscape and design pages for each town you cover.
AEO
Answers on lawn care and patios that AI tools quote, with your name on them.
Lead generation
A spring cleanup offer and a quote form that takes a photo of the yard.
Social posts
Yards and patios you finished, posted through the season.
AI agents
An AI agent asks for the yard size, a photo and how often before you quote.
Missed calls
A missed call over the mower gets a text back and a site visit.
Booking
Site visits book into your calendar by town, so the crew stays on one side of it.
The dashboard
Every quote request and weekly customer on one dashboard.
Reviews and referrals
After each project a text asks for a review and a neighbor’s name.
Email campaigns
Spring and fall offers go to past customers before the schedule fills.
PostHog analytics
PostHog shows which services people want in each season.
Session replay
Session replay shows where people leave the quote form in spring.
Monthly numbers
Each month you see quote requests, site visits and weekly customers added.
Every quote reaches one dashboard, and Jobber stays.
What we buildThe plan
Less Work
Crew photos become posts and ads without anyone writing them.
Less Time
Approving a month of posts takes minutes.
More Sales
Neighbors near your routes see your work and ask for a quote.
Free website
Plans from $1,500 a month.
On your site
- Free website for your landscaping company, kept up by us, on a domain held in your name
- Pages for lawn programs, landscape design, hardscape, cleanups and snow removal
- Design-build projects with your photos, the town and what was built
- A quote request that takes the address, lot size and photos of the yard
- How your maintenance contract works: visits, season, what is included
- Seasonal offers changed in spring, in fall and before snow, without you asking twice
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
Is Nextdoor good for contractors? Costs and limits
Is Nextdoor good for contractors? The free page, Faves, what’s paid, what roofers can buy, and why most of the proof comes from Nextdoor itself.
ChatGPT for contractors: how to get named
What homeowners do in ChatGPT, what call data shows, and the site and listing work that gives an AI tool a reason to name your company.
Is Angi worth it for contractors? Run this sum
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Your questions
Do Facebook ads work for lawn care?
They can, when aimed at a tight area around your routes with a real offer and real photos. Broad ads bring requests you cannot serve. Track what each one costs per signed customer.
How do I advertise lawn care on Facebook?
Post real jobs on your page first, so the ad has something behind it. Then run one seasonal offer to the neighborhoods you already work, on your own ad account, and judge it by signed customers.
Free website
Thursday
- Site walk, mowing quote