A bought remodeling lead goes to several contractors, and the homeowner picks whoever bids low. A lead from your own cost guide comes from someone who already knows what a good kitchen runs. We build that second kind.
Lead companies sell the same kitchen inquiry to several contractors. The homeowner collects a stack of bids and takes the lowest.
You pay Houzz Pro each month, and few of the leads ever turn into consultations.
A homeowner who found you through a lead site compares bids line by line. Nothing they saw explained why your scope costs more.
A week of requests at a sample remodeler. A marketplace request is a race with four other pros. A homeowner planning from the remodeler’s own page asks one.
Example, Quenby Design-Build, a sample design-build remodeler, one week of leads. A shared lead, Kitchen remodel, Fenmoor: 3 others reach it first and first reply is 9h 30m. Design visit booked with Ashcombe for Thursday. Quenby wrote back after dinner. A lead from its own page, Plan your kitchen, Oakhaven: first reply 0:41. This homeowner asked Quenby and nobody else. Design visit set for Thursday, 6pm. The week before, Marketplace emails and a form inbox: 13 requests, first reply 11h 53m on average, 7 lost, 1 design visits, cost per design visit $1,630. The week after, One inbox, by project: 17 requests, first reply 3:21 on average, 1 lost, 7 design visits, cost per design visit $181. Read at night after site walks, a day behind by Wednesday. Every request tagged by project and source.
One inbox, by project
Plan your kitchen, OakhavenPlan your kitchen page
This homeowner asked Quenby and nobody elseBath remodel, Linden CrossProject pages
Basement finish, OakhavenHouzz Pro leads
Kitchen plan, FenmoorPlan your kitchen page
Kitchen remodel, FenmoorAngi requests
Every request tagged by project and source
Elena S.555-0166
Kitchen and pantry, house from 1962. Budget about $50,000 to $70,000, start in spring.
Quenby Design-Build: Hi Elena, thanks for planning your kitchen with us. OK to text you here? Reply STOP to opt out.
First reply 0:41
Design visit set for Thursday, 6pm.
Messages
Looking to redo our kitchen this spring, about 12 by 14. Who can come out?
| Source | Before | After |
|---|---|---|
| Angi requests | –Ruth N.’s inbox | $420One inbox, by project |
| Houzz Pro leads | –A shared email | PausedOne inbox, by project |
| Project pages | $150A form email | $150One inbox, by project |
| Plan your kitchen page | –A shared email | $133One inbox, tagged |
| All sources | $1,630Read at night after site walks, a day behind by Wednesday | $181Every request tagged by project and source |
Sample spend, not a vendor’s price.
Lead generation feeds Lead with kitchen and bath inquiries you own, and the AI agent screens them before anyone drives out.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with real project galleries, kitchens and baths, and how your process runs.
Kitchen, bath and addition pages for each town, with your own projects on them.
Answers on remodel costs and timelines that AI tools quote, with your name.
A design guide and a budget planner that bring in homeowners who are serious.
Before and after photos of your projects, posted as each one wraps.
An AI agent asks scope, budget and timing, so the first visit is a real one.
A missed call from a job site gets a text back and a consultation time.
Design consultations book into your calendar, with the budget and photos attached.
Every inquiry, consultation and bid on one dashboard, with the budget noted.
At the final walkthrough a text asks for a review and a referral.
Past clients and old bids hear about new projects and open dates.
PostHog shows which project pages bring people to ask for a consultation.
Session replay shows the homeowner who scrolled the whole gallery and never asked.
Each month you see inquiries, consultations and bids signed, with the budget.
Every bid reaches one dashboard, and QuickBooks stays.
What we buildInquiries arrive with the room and budget already asked.
You stop bidding against a stack of contractors for the same kitchen.
More of your leads come from homeowners who read your work first.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Publish what kitchen buyers search for: cost guides, project pages with your photos, a consultation offer. Then answer fast and follow up for months. Referrals still matter, so ask every finished client.
Ask who else gets them before you pay. A lead from your own page is exclusive by nature, because the homeowner came to you. Sellers use the word loosely.
Thursday