Skip to content
ghobz
Get started

Home improvement
marketing.

A homeowner who loved their new bath has a kitchen next on the list, and friends who are planning one. Home improvement marketing keeps you in touch for the next room and the next referral.

Get a free websiteRemodelers

Without Marketing

expected growth in U.S. homeowner renovation and repair spending by Q3 2027
1.5%
Harvard JCHS, LIRA, October 2026
of homeowners renovated in 2025
54%
Houzz, 2026 Houzz and Home Study (vendor survey)
of homeowners took on projects of $50,000 or more
31%
Houzz, 2026 Houzz and Home Study (vendor survey)

Quiet remodeling clients

You finished their bath and never wrote again. When they start the kitchen, they search like a stranger.

Unasked remodel referrals

Every happy client knows someone planning a remodel. Nobody asked them to pass your name on.

Flat remodeling market

Renovation spending is barely growing, so new homeowners compare more firms before choosing. The clients you already have are the warmest work you own.

Planning season

A kitchen takes most of a year to decide. A sample remodeler writes to past clients and unsold proposals, and the first reply asks for a design visit.

Example of a sample remodeler, Quenby Design-Build. Before: the last mail Nina P. had from them is 28 months old. After 106 of 860 names are cut, the campaign “Spring design visits” goes to 754, and the email “Two evenings a week for design visits” lands in that inbox. It opens on one line written for them, and they reply. 16 weeks later 31 have replied and the ledger stands at +$3,300. Deposits as paid, before job costs.

Before Twenty-eight months since the last email, and it said thank you.

  1. Before: Twenty-eight months since the last email, and it said thank you.
  2. Landed: The note goes to past clients, unsold proposals and old requests.
  3. Opened: Three finished rooms, and one question: a budget and a start.
  4. Replied: She answers with both. A design visit goes on Ruth’s calendar.
  5. Back: Under zero for two months, then a bath deposit. The kitchen is signed, not yet paid.
  1. The email
    QD

    Quenby Design-Buildruth@quenbydesignbuild.example

    to Nina P.Jan 12

    Two evenings a week for design visits

    Quenby Design-BuildLicense 70418

    Two evenings a week for design visits

    Hi Nina, you said the kitchen was next once the bath was done.

    Most of the kitchens we build start a year before the first cabinet comes out. If yours is on the list, reply with a rough budget and when you would like to start, and Ruth N. will come by with the questions that shape a design.

    Finished this winter

    • A finished kitchen with flat white cabinets, a dark tile backsplash, steel appliances and an island with two stoolsWren Court kitchenPantry wall moved, 14 new cabinets
    • A dark large-format tile shower wall with a white towel on a chrome barFenmoor bathTub out, a tiled walk-in shower in
    • A bright kitchen with white cabinets, a mosaic backsplash under the hood, pendant lights and a long island with chairsLinden Cross kitchenA long island and new pendants
    Reply with a budget

    Ruth N., Quenby Design-Build

    UnsubscribeQuenby Design-Build, 212 Larch St, Fenmoor
  2. Sample campaign, Spring design visits
    LedgerSent Jan 12

    +$3,300

    Deposits as paid, before job costs

    Above zero, Week 9
    Sent
    754
    Replied
    31
    Contracts
    2
    Left out
    106

    Nine asked to stop. They are off the list.

    1. JanEmail and project page ads, a month−$600
    2. FebEmail and project page ads, a month−$600
    3. MarEmail and project page ads, a month−$600
    4. MarTara J., bath deposit+$5,700
    5. AprEmail and project page ads, a month−$600
    6. AprNina P., kitchen contract signedPending
    What came back
    Replies31
    • NP

      Nina P.Week 1

      It is. Maybe $60,000, and we’d want to start in June.

      Design visit, then a kitchen contractPending

    • TJ

      Tara J.Week 2

      We put it off. Can we look at it again?

      Bath contract, deposit paid$5,700

    • GP

      Gus P.Week 3

      Still thinking. Maybe next year.

      Asked back in the fall

    • LW

      Lena W.Week 6

      We went with someone else, thanks.

      Marked as lost

    27 more replies

  3. The list
    Spring design visits, 8 of 860 names
    WhoLast heard from themWhat came backWorth
    Nina P.Bath remodel, 202428 months agoIt is. Maybe $60,000, and we’d want to start in June.Design visit, then a kitchen contract$14,000Pending
    Ben C.Signed for a basementLast weekLeft out: under contract
    Tara J.Proposal for a bath, unsigned9 months agoWe put it off. Can we look at it again?Bath contract, deposit paid$5,700
    Gus P.Design visit, 20232 years agoStill thinking. Maybe next year.Asked back in the fall
    Ada R.Deck, 20196 years agoLeft out: opted out
    Ivo S.Kitchen refresh, 20214 years agoNo reply
    Lena W.Plan your kitchen request, 202511 months agoWe went with someone else, thanks.Marked as lost
    Hugo B.Estimate, 20187 years agoLeft out: bad address

    8 of 860 names shown

What you get

  • Follow-up email for every open proposal, spaced over the months a decision takes
  • A note to past clients when it is time for the next room
  • A referral ask after every finished project, with a link to send a friend
  • Review asks on Google and Houzz after the punch list, to every client
  • A project story email when you finish a kitchen or bath in their town
  • The opt-out and postal address CAN-SPAM requires, on every send

The cycle

Marketing works Growth for a remodeler: finished rooms become reviews, referrals and the next room for the same client.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for contractors

What we build

The website

A site with real project galleries, kitchens and baths, and how your process runs.

SEO

Kitchen, bath and addition pages for each town, with your own projects on them.

AEO

Answers on remodel costs and timelines that AI tools quote, with your name.

Lead generation

A design guide and a budget planner that bring in homeowners who are serious.

Social posts

Before and after photos of your projects, posted as each one wraps.

AI agents

An AI agent asks scope, budget and timing, so the first visit is a real one.

Missed calls

A missed call from a job site gets a text back and a consultation time.

Booking

Design consultations book into your calendar, with the budget and photos attached.

The dashboard

Every inquiry, consultation and bid on one dashboard, with the budget noted.

Reviews and referrals

At the final walkthrough a text asks for a review and a referral.

Email campaigns

Past clients and old bids hear about new projects and open dates.

PostHog analytics

PostHog shows which project pages bring people to ask for a consultation.

Session replay

Session replay shows the homeowner who scrolled the whole gallery and never asked.

Monthly numbers

Each month you see inquiries, consultations and bids signed, with the budget.

Every bid reaches one dashboard, and QuickBooks stays.

What we build

The plan

Less Work

Follow-ups and past-client notes go out without you drafting them.

Less Time

You approve a month of emails over one coffee.

More Sales

More of your next jobs can come from people who already hired you or know someone who did.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your remodeling company, run by us, with the domain kept in your name
  • Projects by room and town, each with the scope and your own photos
  • Your process from first consultation to punch list, step by step
  • A consultation request that asks the room, budget range and timing
  • Financing explained if you offer it, with the lender named
  • License, insurance and lead-safe status for older homes, where it applies

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How do remodelers get more referrals?

Ask every finished client, in writing, once the punch list is signed off, and make it easy to forward. Then stay in touch, so yours is the name they remember when a friend asks.

What does a home improvement marketing agency do?

It brings in remodeling inquiries and keeps past clients coming back: your site and project pages, screened consultations, email through long decisions, and review and referral asks after every job.

Free website

Sample calendar

Thursday

  • Design visit, kitchen
Get a free website