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Remodeling
marketing.

A kitchen buyer plans for most of a year before signing. They save your photos, talk to other contractors and go quiet after the estimate. Remodeling marketing means staying useful through all of it.

Get a free websiteHome services and contractors

The numbers

NAHB Remodeling Market Index, Q3 2026, where above 50 means more remodelers see good conditions than poor
62
NAHB, Remodeling Market Index, Q3 2026
a year in U.S. homeowner improvement and repair spending, expected through Q3 2027
$525B
Harvard JCHS, LIRA, October 2026
homeowners spend planning a kitchen, on average, before 5.8 months of building
9.5 months
Houzz, 2026 Houzz and Home Study (vendor survey)
of renovating homeowners hired a general contractor in 2025
29%
Houzz, 2026 Houzz and Home Study (vendor survey)

Remodeling tire kickers

Many requests want a ballpark for a kitchen nobody plans to start this year. Each one costs your estimator an evening at someone’s table.

Remodel estimate ghosting

You spend hours on a scope and a proposal, and the homeowner stops answering. Nobody follows up after the second unanswered email.

Houzz Pro renewals

You pay Houzz Pro every month for leads that rarely become consultations, and the plan renews before you have decided whether it paid.

Long remodeling cycles

A design consultation in March becomes a signed contract in October, or nothing. Without a record of every touch, you cannot tell which.

One kitchen

The same kitchen at Quenby Design-Build, a sample remodeler, run twice: first the progress photos stay on a phone and the last draw waits on the punch list, then each one lands on the job the day it’s taken and goes out with the draw.

Example job file for Quenby Design-Build, a sample remodeler: a kitchen remodel at 22 Wren Ct. Run from a phone, six progress photos sit in a camera roll, the first reply takes 2 days, the final draw goes out on day 104 after a long punch list, it is paid on day 131 and no review is asked for. Run from the job file, the same six photos land on the job from demolition to the final walk, the first reply takes 9 min, the final draw goes out on day 84 with the photos and two change orders, it is paid on day 88 and the customer leaves a 5 star review.

From a phone The photos stay on Theo’s phone, the punch list drags, and the last draw takes 131 days.

  1. From a phone: The photos stay on Theo’s phone, the punch list drags, and the last draw takes 131 days.
  2. The same kitchen: A first reply in 9 minutes, and the design visit that week.
  3. On the job: Each photo lands on the job the day it’s shot, change orders too.
  4. Day 84: The final walk goes out with the last draw, photos attached.
  5. Day 88: Paid, and the review ask goes out the same day.
  1. Sample job file, 22 Wren Ct

    Kitchen remodel, Elena S.Job 2614, 22 Wren Ct, Theo’s crew

    First reply
    9 min
    Phone: 2 days
    Photos on the job
    6 of 6
    Phone: 0 of 6
    Review
    5.0
    Phone: Not asked
    1. A kitchen mid-demolition: cabinets pulled from bright blue walls, countertop pieces and debris on the floorIMG_4102.jpg

      Day 21, Demo dayOld cabinets out, floor kept

    2. New stud walls framed inside an old room, wiring run to blue outlet boxes, drywall sheets stacked by the doorIMG_4131.jpg

      Day 26, Wall framedPantry wall moved 2 ft

    3. White base cabinets with brushed pulls under a laminate counter, over a worn oak floorIMG_4188.jpg

      Day 44, Base cabinetsSet and leveled

    4. A sliding miter saw on a plank table outside a house, orange ear defenders in front of itIMG_4210.jpg

      Day 52, Trim cutCrown and toe kick on site

    5. A renovated kitchen nearly done: white cabinets, dark counter, tools still on the counter by the sinkIMG_4236.jpg

      Day 58, Uppers hungChange order 3, lights wired

    6. A finished kitchen with flat white cabinets, a dark tile backsplash, steel appliances and an island with two stoolsIMG_4302.jpg

      Day 84, Final walkPunch list closed

  2. Sample final draw
    Quenby Design-BuildLicense 70418, 555-0165

    Final draw 2614Sent day 84 with photos

    Bill to Elena S., 22 Wren Ct

    • Final draw, kitchen remodel$11,600
    • Change order 2, pantry outlets$420
    • Change order 3, under-cabinet lights$960
    • TotalPaid day 88$12,980
    Sample review
  3. Sample days from the design visit to the last draw
    Days from the design visit to the last draw
    1. From a phone131 daysSignedInvoicePaid
    2. On the job file88 daysSignedInvoicePaid

What we build

The website

A site with real project galleries, kitchens and baths, and how your process runs.

SEO

Kitchen, bath and addition pages for each town, with your own projects on them.

AEO

Answers on remodel costs and timelines that AI tools quote, with your name.

Lead generation

A design guide and a budget planner that bring in homeowners who are serious.

Social posts

Before and after photos of your projects, posted as each one wraps.

AI agents

An AI agent asks scope, budget and timing, so the first visit is a real one.

Missed calls

A missed call from a job site gets a text back and a consultation time.

Booking

Design consultations book into your calendar, with the budget and photos attached.

The dashboard

Every inquiry, consultation and bid on one dashboard, with the budget noted.

Reviews and referrals

At the final walkthrough a text asks for a review and a referral.

Email campaigns

Past clients and old bids hear about new projects and open dates.

PostHog analytics

PostHog shows which project pages bring people to ask for a consultation.

Session replay

Session replay shows the homeowner who scrolled the whole gallery and never asked.

Monthly numbers

Each month you see inquiries, consultations and bids signed, with the budget.

Every bid reaches one dashboard, and QuickBooks stays.

What we build

Who it’s for

  • Kitchen and bath remodelers
  • Design-build firms
  • General contractors
  • Basement finishers
  • Addition builders
  • Whole-home renovators

Less Work

Consultation requests get screened and followed up without your estimator on the phone.

Less Time

Evenings go to homeowners ready to build, not to ballparks.

More Sales

More of your consultations can turn into signed contracts.

What projects earn.

Your numbers Set them and both lines move.

Extra projects a month that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $54,000 moreWith a system, plan paid

  • $0 moreNo system

1 extra project a month × $6,000 kept per project − $1,500 for the plan = $4,500 more a month. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your remodeling company, run by us, with the domain kept in your name
  • Projects by room and town, each with the scope and your own photos
  • Your process from first consultation to punch list, step by step
  • A consultation request that asks the room, budget range and timing
  • Financing explained if you offer it, with the lender named
  • License, insurance and lead-safe status for older homes, where it applies

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Plumbers

Service, drain and water heater shops. Price shoppers and midnight leaks that book whoever answers first.

Roofers

Storm and retail roofers. After hail, every truck on the street knocks on the same doors.

HVAC

Heating and cooling companies. Heat wave requests that wait a day, and tune-up weeks nobody books.

Electricians

Residential electricians and small shops. Panel and EV jobs go to whoever writes back first.

Landscapers

Lawn care, landscape and snow companies. Spring quote requests that outrun the crews on the mowers.

Read first

Your questions

How do remodeling companies get clients?

Referrals, local search and portfolio sites like Houzz bring the first contact. What turns it into a signed job is a fast answer, a screened consultation and follow-up that lasts as long as the decision does.

What does a remodeling marketing agency do?

It brings in kitchen, bath and whole-home inquiries and carries them to a signed contract: project pages on your site, screening questions, booked consultations, and email through the months a homeowner takes to decide.

How much does remodeling marketing cost?

The plans and their monthly prices are further down this page. No one-time fees. Month to month. Your website is built free first, so you can see it before you commit.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Thursday

  • Design visit, kitchen
Get a free website