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AI for
steel fabrication.

Your estimator spends the morning asking buyers for the drawing, the material and the count. An AI agent asks first, at any hour, and hands over a request ready to quote.

Get a free websiteMetal fabricators

Without AI agents

welders, cutters, solderers and brazers employed in the U.S. in 2025
437,700
BLS, Occupational Outlook Handbook, welders
their median pay in 2025
$53,750
BLS, Occupational Outlook Handbook, welders
of metal fabricators are on track with planned equipment purchases
51.79%
The Fabricator, FMA survey of 369 fabricators, 2026

One-person quoting

Every RFQ, change request and where-is-my-order lands with the one person who knows the costs. Quotes queue behind the questions.

Bracket mystery requests

A buyer asks if you can make a bracket. No drawing, no material, no gauge, no count. A week of emails later you learn it is a run of stainless parts.

Promised ship dates

A generic chatbot that promises a ship date your floor cannot meet loses you the customer. Ours answers from what you set and passes the rest to you.

At 8:32pm

Your estimator sleeps through both: a sample fab shop’s night, played twice.

Example of a sample steel fabrication shop, one night played twice. Before: 6 leads wait for the office to open, the longest for 13h 36m, and the one at the center gets a reply after 10h 44m. Nora still has no size and no thickness, and the buyer has gone to a shop that answered. After: an AI agent answers each within 6 min, qualifies the lead, fills the record and books 3 of 6. It hands 3 to a person and one goes cold.

In A photo of a base plate and one line on the form at 8:32pm.

  1. In: A photo of a base plate and one line on the form at 8:32pm.
  2. Waiting: The shop is dark. The RFQ sits under the day’s bid invites.
  3. No sizes: Nora asks for size and thickness at 7:16am. The back-and-forth starts.
  4. Same night: The same form, the same minute. The reply goes out in three.
  5. Qualified: Consent, then size, thickness, finish and count, all in text.
  6. Booked: The anchor bolts are set, so a measure goes on the calendar. No price.
  7. Handed off: It’s asked for a ballpark. It never prices steel, so Nora takes it.
  8. Morning: Nora starts with sizes in hand. The bid invite went straight to her.
  1. Sample after, Quenby Steel Works

    Quenby Steel Worksquenbysteel.example

    Site form, 8:32pm

    We need 40 base plates like the one in this photo. How much?

    1. Hi, this is the AI RFQ assistant at Quenby Steel Works. OK to text you about these plates? Reply STOP to opt out.

    2. Yes, text works.

    3. Thanks. Nora, our estimator, sets the price, and I can get her the details. What size and thickness?

    4. About 12 by 12 inches, 3/4 inch thick.

    5. What finish, and how many plates in all?

    6. Galvanized, and all 40 of them.

    7. Thanks. If the anchor bolts are set, Nora will want the pattern measured. Where is the site, and which time suits?Thu 7:00amThu 1:00pm

    8. 18 Quarry Road. The 7:00 works.

    9. Can you give me a ballpark per plate tonight?

    10. No. Your sizes and photo are with Nora, who prices the steel after the measure.

    11. 7:10am

    12. Morning, this is Nora. I have your photo and sizes. Your price follows Thursday’s measure.

  2. Sample record
    A painted steel base plate with welded gussets around a post, two anchor bolts and nuts

    Base plates, 40 pieces

    Wes P., 555-0153Site form, then text

    NewQualifiedBooked

    First reply3 minwas 10h 44m

    Plate
    12 × 12 in.
    Thickness
    3/4 in.
    Finish
    Hot-dip galvanized
    Quantity
    40
    Site
    18 Quarry Rd
    Measure
    Thu 7:00am
    Text consent
    Recorded

    Handed to Nora V.Steel price, the estimator sets it

    Take over

    The quote starts with sizes and a photo in hand

  3. Sample before, 8:32pm to 8:50am

    Quenby Steel Worksquenbysteel.example

    Site form, 8:32pm

    We need 40 base plates like the one in this photo. How much?

    1. 7:16am

    2. Hi, can you send the plate size, the thickness, the finish and how many?

    3. We found a shop that got back to us last night. Thanks anyway.

    One line on the form and a photo. No size, no thickness, no finish, no count.

    Went to a shop that answered

  4. Sample night’s leads
    Longest wait
    13h 36m6 min
    Booked by morning
    03
    Left for a person
    63
    Went cold
    1

    1. Bracket run, 400 piecesSite form

      Replied 7:06amDrawing in, ready to quote

    2. Bid invite, stair packageEmail

      Replied 7:10amBid date, to Nora

    3. Base plates, 40 piecesSite form

      Replied 7:16amMeasure Thu 7:00am

    4. Dock gate, cracked hingeText

      Replied 7:22amWent cold, no photo

    5. Machine guards, 25Site form

      Replied 7:28amShop visit Fri 10:00am

    6. Cracked weld, trailer frameSite form

      Replied 7:36amDrop-off Wed 1:00pm

What you get

  • An AI agent on your site that answers part and capability questions from your own equipment list
  • It asks for the drawing, material, thickness or gauge, finish, quantity and due date
  • It sorts RFQs by work type: structural, sheet metal, stairs and rails, repair
  • It never quotes a price or a ship date. Your estimator does
  • JobBOSS², Tekla PowerFab and your takeoff tools stay as they are

The cycle

The AI agent works Prospect for a fab shop: it turns a vague part question into a complete RFQ before your estimator opens it.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

    • AI agents

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AI agents for metal and glass

What we build

The website

A site that shows capabilities, materials and tolerances, with an RFQ form that takes drawings.

SEO

Capability and material pages that come up when buyers search custom fabrication near me.

AEO

Answers on materials, tolerances and lead times that AI tools quote to a buyer.

Lead generation

An RFQ page that takes drawings, with a capabilities sheet to download.

Social posts

Parts and projects you shipped, posted on LinkedIn where buyers look.

AI agents

An AI agent checks each RFQ for material, quantity and due date before it reaches you.

Missed calls

A missed call from a buyer gets a text back and a call back from the shop.

Booking

RFQ reviews and shop visits book into the estimator’s calendar.

The dashboard

Every RFQ with its drawings on one dashboard, by due date.

Reviews and referrals

After each order ships, buyers get asked for a review and who else buys parts.

Email campaigns

Past buyers hear about new capabilities and open shop time.

PostHog analytics

PostHog shows which capability pages buyers read before they send an RFQ.

Session replay

Session replay shows the buyer who tried to upload a drawing and gave up.

Monthly numbers

Each month you see RFQs in, quotes sent and orders won.

Every RFQ reaches one dashboard, and JobBOSS² stays.

What we build

The plan

Less Work

Missing-detail emails leave the estimator’s day.

Less Time

Quotes start from a full RFQ instead of a back and forth.

More Sales

Buyers get an answer the same hour, while they are still sourcing.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your fab shop on a domain that stays yours
  • A capabilities page: processes, equipment, materials, thickness and size limits, finishes
  • An RFQ form that takes STEP, DXF, DWG and PDF drawings, with quantity and due date
  • Project pages by industry and process: structural, sheet metal, stairs and rails, OEM parts
  • Your welding codes and certifications, only the true ones, with the facility named
  • Every RFQ sent to your estimator and your dashboard

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe AI responder on your site

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe AI responder on your site, and a stat assistant on your private site

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour AI brain, custom AI helpers and the connections to your tools

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How can AI help a steel fabrication shop?

On the front end: answering capability questions, collecting drawings and specs, sorting RFQs and following up on quotes. On the floor it shows up in nesting and inspection tools. We work on the front end.

Will an AI agent give my fab shop customers prices?

No. Steel moves too much for that, and a wrong number binds you. The agent gathers what your estimator needs and tells the buyer when to expect the quote.

Free website

Sample calendar

Thursday

  • Measure, 18 Quarry Rd
Get a free website