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Steel fabrication
marketing.

Your best customers came through a GC who moved on or an engineer who changed jobs. Steel work still runs on who knows you. We build the part that does not depend on it.

The numbers

fabricated structural metal locations in the U.S., NAICS 332312, 2023
3,434
Census, County Business Patterns 2023
of those locations have fewer than 20 employees
63%
Census, County Business Patterns 2023
active buyers on Xometry’s manufacturing marketplace, June 2026, up 20%
89,557
Xometry, Q2 2026 results
of metal fabricators report logistics costs rising, up from 51.79%
84.55%
The Fabricator, FMA survey of 369 fabricators, 2026

One-customer floor

One GC or one OEM fills most of the schedule. When their project slips or their buyer leaves, the floor goes quiet and nobody else knows your name.

Napkin-sketch RFQs

An RFQ arrives as a photo of a sketch: no material, no gauge, no finish, no quantity. Your estimator spends an hour finding out whether it is worth quoting.

Instant-quote buyers

An engineer uploads a STEP file to Xometry and gets a price on the spot. Your shop answers by email days later, and the part goes to the marketplace.

Expired steel prices

Steel and aluminum moved since you priced the job. A quote with no expiry date turns into a loss the day the buyer finally says yes.

One frame RFQ

The same bid invite at Quenby Steel Works, a sample fab shop, run twice: first a PDF under a pile of invites, then a job that takes the set, gets the steel answered and follows up the quote. The takeoff stays the estimator’s, in Bluebeam Revu.

Example job record for Quenby Steel Works, a sample fab shop: a bid invite from Brisco & Tamm, a general contractor, for steel storefront frames and a canopy, with a 96 hour bid clock. In a shared inbox, the first reply takes 3 days, the quote goes out 5 hours after the bid date, nobody follows up and no answer comes back. On the job record, the set comes in through the site form, a first reply goes out in 6 min and the bid passes straight to the estimator. Three questions on steel, finish and glazing come back with site photos. The estimator does the takeoff in Bluebeam Revu and attaches the marked PDF, 11 frames and the canopy, and sends a quote of $27,800 with 65 hours left. Two follow-ups go out and stop when the contractor awards the job. A hand-off note goes to the shop floor, production stays in Tekla PowerFab, and a review request follows the install.

Inbox A PDF under 52 invites. The bid date goes by and nobody follows up.

  1. Inbox: A PDF under 52 invites. The bid date goes by and nobody follows up.
  2. Intake: The set comes in on the form, and the bid goes straight to Nora.
  3. Questions: Tube spec, finish and who glazes come back before the takeoff.
  4. Takeoff: Nora’s takeoff stays in Bluebeam Revu. The marked PDF goes on the job.
  5. Follow-up: The quote goes out with 65 hours left, and the follow-up stops when Brisco & Tamm answers.
  6. Hand-off: Sizes, finish and photos go to the floor. Production stays in Tekla PowerFab.
  1. Sample RFQ, Mill Street Lofts, retail
    A-402 Steel frames.pdf, 44 MBSheet 9 of 16
    5'-0"5'-0"6'-0"5'-0"5'-0"Storefront elevation, steel frames, 3/16" = 1'-0"Mill Street Lofts, retailTenant improvementStorefront elevation, steel framesA-402Scale3/16" = 1'-0"RevisionRev 1Not for constructionABABCDABABE
    Nora’s takeoff, marked in Bluebeam Revu

    Answered before the takeoff

    • Steel spec? HSS tube frames, A36 plate
    • Finish? Hot-dip galvanized, then powder
    • Glazing? By others, stops shop welded
    1. A grid of gray steel floor beams bolted at every joint, with shear studs on top

      Slab and steelBrisco & Tamm, site form

    2. A painted steel base plate with welded gussets around a post, two anchor bolts and nuts

      Embed platesBrisco & Tamm

    3. A painted steel base plate with welded gussets around a post, two anchor bolts and nuts

      Anchor bolts, left bayBrisco & Tamm

    4. A welder kneeling inside a tube steel frame, welding a corner joint on the shop floor

      Frames, our last runNora, with the quote

    5. A weld on a fixture table between two toggle clamps, sparks spraying across the steel

      First frame, fit-upShop floor

    Not on a job

  2. Sample quote
    Quenby Steel Worksquenbysteel.example

    Quote to Brisco & Tamm ConstructionMill Street Lofts, retail

    • ATube frame, lower bayx4$7,840
    • BTube frame, transomx4$3,120
    • CDoor frame, steelx1$4,260
    • DDoor transom framex1$980
    • ESteel canopy, hangersx1$11,600
    Steel spec
    HSS tube frames, A36 plate
    Finish
    Hot-dip galvanized, then powder

    Total$27,800

    Priced by NoraSent Tue 2:30pm

    Awarded

  3. Sample activity on the job

    Mill Street Lofts, retailBrisco & Tamm Construction, Bid due Fri 7:30am

    First reply
    6 min
    Steel questions
    3 of 3
    Quote
    $27,800
    Follow-ups
    2

    Activity on the job

    1. Site form Plan set in, sorted as GC
    2. Agent First reply, bid passed to Nora
    3. Brisco & Tamm Steel answered, site photos in
    4. Nora Marked PDF attached, 10 frames and the canopy
    5. Nora Quote sent, $27,800
    6. Follow-up Email to Brisco & Tamm
    7. Follow-up Second email to Brisco & Tamm
    8. Brisco & Tamm Awarded. Follow-up stops
    9. Nora Hand-off note to the shop floor
    10. Review Request to Brisco & Tamm
  4. Sample inbox, 5 h late
    1. InboxInvite under 52 others
    2. OfficeFirst reply to Brisco & Tamm
    3. NoraQuote out, 5 hours late
    4. NobodyNo follow-up, no answer back

What we build

The website

A site that shows capabilities, materials and tolerances, with an RFQ form that takes drawings.

SEO

Capability and material pages that come up when buyers search custom fabrication near me.

AEO

Answers on materials, tolerances and lead times that AI tools quote to a buyer.

Lead generation

An RFQ page that takes drawings, with a capabilities sheet to download.

Social posts

Parts and projects you shipped, posted on LinkedIn where buyers look.

AI agents

An AI agent checks each RFQ for material, quantity and due date before it reaches you.

Missed calls

A missed call from a buyer gets a text back and a call back from the shop.

Booking

RFQ reviews and shop visits book into the estimator’s calendar.

The dashboard

Every RFQ with its drawings on one dashboard, by due date.

Reviews and referrals

After each order ships, buyers get asked for a review and who else buys parts.

Email campaigns

Past buyers hear about new capabilities and open shop time.

PostHog analytics

PostHog shows which capability pages buyers read before they send an RFQ.

Session replay

Session replay shows the buyer who tried to upload a drawing and gave up.

Monthly numbers

Each month you see RFQs in, quotes sent and orders won.

Every RFQ reaches one dashboard, and JobBOSS² stays.

What we build

Who it’s for

  • Structural steel shops
  • Misc metals fabricators
  • Sheet metal shops
  • OEM job shops
  • Laser and press brake shops
  • Welding and fab shops

Less Work

RFQs arrive with the drawing, material and quantity, so the estimator stops chasing them.

Less Time

Your estimator quotes the jobs worth quoting and skips the rest sooner.

More Sales

More buyers beyond your one or two big customers can find you and send a drawing.

What jobs earn.

Your numbers Set them and both lines move.

Extra jobs a month that pay for the plan

Extra profit, after paying for the planWith a systemNo system
  • $30,000 moreWith a system, plan paid

  • $0 moreNo system

2 extra jobs a month × $2,000 kept per job − $1,500 for the plan = $2,500 more a month. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your fab shop on a domain that stays yours
  • A capabilities page: processes, equipment, materials, thickness and size limits, finishes
  • An RFQ form that takes STEP, DXF, DWG and PDF drawings, with quantity and due date
  • Project pages by industry and process: structural, sheet metal, stairs and rails, OEM parts
  • Your welding codes and certifications, only the true ones, with the facility named
  • Every RFQ sent to your estimator and your dashboard

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Your questions

How do I find metal fabrication work?

Most shops start with who they know: GCs, builders exchanges, OEM buyers nearby. Add a capabilities page and a quote form that takes drawings, so buyers who search for a fab shop can send work too.

Is metal fabrication a good business?

For a shop with steady customers and tight quoting, often yes. The trouble is lumpy demand and costs that move: material, freight, labour. A pipeline beyond one or two big customers is what smooths it out.

How do you quote steel fabrication?

From the drawings: material by weight or by sheet, cut and weld time, the finish such as galvanizing or powder coat, freight, and erection if you install. Say how long the price holds, because steel moves.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Thursday

  • Measure, 18 Quarry Rd