Quenby Steel WorksThe shop, 3 days ago
A bracket on the weld table at the end of the second shift.
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RRavi S. Do you laser cut 1/2 inch plate? I have a drawing ready.
Metal fabrication
Instagram.
A clean TIG bead, a stair stringer leaving the shop, a long part coming off the press brake. Shop-floor video is what fab buyers and future welders stop scrolling for.
Without Social platforms
- openings a year for welders, cutters, solderers and brazers to 2035
- 40,300
- BLS, Occupational Outlook Handbook, welders
- of welders, cutters, solderers and brazers work in manufacturing
- 63%
- BLS, Occupational Outlook Handbook, welders
- people employed at fabricated structural metal locations in 2023
- 114,153
- Census, County Business Patterns 2023
Camera-roll welds
The best work of the week is a video on a welder’s phone. It never leaves the camera roll, so buyers never see it.
Fence-banner hiring
A now hiring banner on the fence is the whole recruiting plan. The welders and fitters you want are scrolling through other shops’ work.
Proprietary parts
Some customers forbid photos of their parts. Without a rule for what can be shown, nobody posts anything.
The frame run
A line from a sample fab shop’s floor, then twelve weeks of a page that buyers and welders both check.
A shop foreman sends a photo and a line, which becomes a post on the shop’s page and three other cuts, for GCs, engineers and welders, with the GC’s name left out. Sample page. The last post was 790 days old before the work, and 3 days old after twelve weeks. 9 of 14 finished jobs were posted, and 5 held for a GC or a customer’s OK. Twenty-four steel storefront frames off our table this week, HSS tube, welded and ground in our shop. Out to the galvanizer Monday.
QS QS Quenby Steel WorksThe shop, 11 weeks ago
Twenty-four steel storefront frames off our table this week, HSS tube, welded and ground in our shop. Out to the galvanizer Monday.
quenbysteel.example/structural
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QS Quenby Steel WorksHolloway Bend, 10 weeks ago
From a project manager we work with, with her yes.
The frames showed up square, galvanized and tagged by opening. The glaziers set them without a shim.
A project manager, Holloway Bend, sample customer7CommentShare
QS Quenby Steel WorksHolloway Bend, 2 years ago
Now hiring welders. Apply at the shop.
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From the shop floor3:40pm
Dale, shop foremanLast of 24 storefront frames off the table for Brisco & Tamm. HSS tube, welded and ground, out to the galvanizer Monday.
- What
- 24 storefront frames, HSS tube
- Finish
- Hot-dip galvanized, next week
- Shop
- Welded and ground in-house
- GC name
- Left out, no yes from the GC
- GC
- Said yes, no company name
- Job name
- Left out
The same job, cut for each room
- Engineers and OEM buyers
Tube frames tacked on a fixture table and checked square before the final weld, then off to galvanize.
- Welders looking for a shop
A normal week here: a long run of frames, clean tables, and the same crew from tack to finish.
- Neighbors
Saw a flatbed of steel frames leave Rail Spur Road? Those were built here.
Posts on this page
- The shop3 days ago
A bracket on the weld table at the end of the second shift.
- The shop1 week ago
Tack, check, weld. A fixture table keeps forty frames the same.
- Mill Street3 weeks ago
A bolted splice, shop drilled to match the field steel. Every hole lined up.
- Holloway Bend4 weeks ago
Floor beams for a warehouse mezzanine, cut, drilled and coped in our shop.
- The shop7 weeks ago
Plate in from the service center this morning. Most of it is cut by Friday.
- Floor on one long structural job
- Quarry Road8 weeks ago
Base plates for a canopy retrofit, gussets welded and ground, drilled to the bolts already set.
- The shop9 weeks ago
A run of 400 laser-cut brackets in 3/16 steel, formed on the press brake and off to powder.
- Holloway Bend10 weeks ago
The frames showed up square, galvanized and tagged by opening. The glaziers set them without a shim.
- The shop11 weeks ago
Twenty-four steel storefront frames off our table this week, HSS tube, welded and ground in our shop. Out to the galvanizer Monday.
- 2 years ago
Now hiring welders. Apply at the shop.
- 2 years ago
Shop closed Friday for inventory.
- 3 years ago
Merry Christmas from the shop floor.
- The shop3 days ago
What you get
- Posts written from your shop floor notes: the process, the material, the finish, the industry
- Short video ideas your crew can shoot in a minute: a weld, a bend, a part leaving on the truck
- A posting rule for customer parts: what is shown, what is blurred, what needs a yes
- Hiring posts that show the floor, the equipment and the work, aimed at welders and fitters
- Posting on Instagram, Facebook, YouTube and LinkedIn, on a schedule you approve
The cycle
Social sits in Lead for a fab shop: buyers and welders who watch your work for months call you when they need a shop.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- Websites
- Lead generation
Prospect
Turn interest into a sale.
More of them say yes, and you never chase.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
What we build
The website
A site that shows capabilities, materials and tolerances, with an RFQ form that takes drawings.
SEO
Capability and material pages that come up when buyers search custom fabrication near me.
AEO
Answers on materials, tolerances and lead times that AI tools quote to a buyer.
Lead generation
An RFQ page that takes drawings, with a capabilities sheet to download.
Social posts
Parts and projects you shipped, posted on LinkedIn where buyers look.
AI agents
An AI agent checks each RFQ for material, quantity and due date before it reaches you.
Missed calls
A missed call from a buyer gets a text back and a call back from the shop.
Booking
RFQ reviews and shop visits book into the estimator’s calendar.
The dashboard
Every RFQ with its drawings on one dashboard, by due date.
Reviews and referrals
After each order ships, buyers get asked for a review and who else buys parts.
Email campaigns
Past buyers hear about new capabilities and open shop time.
PostHog analytics
PostHog shows which capability pages buyers read before they send an RFQ.
Session replay
Session replay shows the buyer who tried to upload a drawing and gave up.
Monthly numbers
Each month you see RFQs in, quotes sent and orders won.
Every RFQ reaches one dashboard, and JobBOSS² stays.
What we buildThe plan
Less Work
Send a clip and a line from the floor. We write and post it.
Less Time
Nobody in the office stops to think up a caption.
More Sales
Buyers and future hires see real work from this month.
Free website
Plans from $1,500 a month.
On your site
- Your free website, built for your fab shop on a domain that stays yours
- A capabilities page: processes, equipment, materials, thickness and size limits, finishes
- An RFQ form that takes STEP, DXF, DWG and PDF drawings, with quantity and due date
- Project pages by industry and process: structural, sheet metal, stairs and rails, OEM parts
- Your welding codes and certifications, only the true ones, with the facility named
- Every RFQ sent to your estimator and your dashboard
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
How to Get on Construction Bid Lists as a Sub
For glaziers and miscellaneous metals subs: GC prequalification, BuildingConnected, PlanHub, The Blue Book and what an estimator checks first.
How to Market a Metal Fabrication Business
Pick the markets your shop suits, show proof a buyer can check, and test Thomasnet with numbers. A plain plan for fabrication shop owners.
Metal Fabrication Website: What an RFQ Needs
What engineers and purchasing buyers look for before they send an RFQ: materials, tolerances, drawing formats, certifications and lead times.
Your questions
What should a metal fabrication shop post on Instagram?
Work in progress and finished work, with one line on what it is: the material, the process, the industry. Short videos of welding, cutting and bending tend to do well. Leave out anything a customer has not cleared.
Does social media help a fab shop hire welders?
It can. Welders look at a shop’s work and floor before they apply, and posts with clean equipment and real projects tell them more than a job ad. Nobody can promise applicants.
Free website
Thursday
- Measure, 18 Quarry Rd