Skip to content
ghobz
Get started

Roofing
marketing.

After a hailstorm every roofer in the county knocks on the same doors. The homeowner signs with whoever looks local, answers first and does not feel like a storm chaser. We build that roofer.

Get a free websiteHome services and contractors

The numbers

roofer jobs in the U.S. in 2025
166,900
BLS, Occupational Outlook Handbook
of U.S. homeowners insurance losses came from wind and hail in 2023
42.5%
Insurance Information Institute, homeowners losses
hail events the Storm Prediction Center reported in 2025
5,432
Insurance Information Institute, hail, citing NOAA
of roofing businesses saw a significant rise in demand last year
28%
Jobber, 2026 Home Service Trends (vendor survey)

Storm-chaser shadow

Out-of-town crews follow the hail and leave bad roofs behind. A homeowner burned once now distrusts every truck on the street, yours included.

Winter roofing slump

From late fall into spring the phones go quiet. Crews you fought to hire sit idle, and the inspections you ran in summer never got a follow-up.

Shared roofing leads

You pay for a roof replacement lead and learn other roofers already called. The homeowner picks the lowest number they heard.

Insurance claim questions

Homeowners call to ask whether insurance covers the roof and what the deductible means. Every hour of that goes unpaid unless the answer is already on your site.

One reroof

The same hail reroof at Corbray Roofing, a sample roofer, run twice: first the inspection photos stay on a phone, then each one lands on the job the day it’s taken and goes out with the invoice.

Example job file for Corbray Roofing, a sample roofer: a hail reroof at 27 Larkin Ct, Ashby Ridge. Run from a phone, six job photos sit in a camera roll, the first reply takes 2 days, the invoice goes out on day 41, it is paid on day 52 and no review is asked for. Run from the job file, the same six photos land on the job from the inspection to the final walk, the first reply takes 9 minutes, the invoice goes out on day 19 with the photos, it is paid on day 23 and the homeowner leaves a 5 star review.

From a phone The inspection photos stay on Wade’s phone, the invoice waits on them, and the money takes 52 days.

  1. From a phone: The inspection photos stay on Wade’s phone, the invoice waits on them, and the money takes 52 days.
  2. The same hail: A first reply in 9 minutes, and the inspection that week.
  3. On the job: Each photo lands on the job the day it’s shot.
  4. Day 19: The final walk goes out with the invoice, photos attached.
  5. Day 23: Paid, and the review ask goes out the same day.
  1. Sample job file, 27 Larkin Ct

    Reroof, Ellen M.Job 2207, 27 Larkin Ct, Ruben’s crew

    First reply
    9 min
    Phone: 2 days
    Photos on the job
    6 of 6
    Phone: 0 of 6
    Review
    5.0
    Phone: Not asked
    1. Curled, cracked asphalt shingles at the corner of an eave, over painted rafter tailsIMG_4410.jpg

      Day 0, InspectionShingles curled at the eave

    2. A hole punched through a ribbed skylight panel by hail, blue sky showing throughIMG_4413.jpg

      Day 0, Hail strikeSkylight punched through

    3. New underlayment over a roof deck, with fresh trim along the rake edgeIMG_4502.jpg

      Day 15, Tear-offDeck sound, underlayment on

    4. A crew laying the first courses of a new roof on open rafters, scaffolding along the wallIMG_4517.jpg

      Day 16, First coursesStarter row along the eave

    5. New copper flashing fitted where a brick chimney meets the roof deckIMG_4530.jpg

      Day 17, Chimney flashedNew step flashing in

    6. A gloved hand driving a coil nailer into new asphalt shinglesIMG_4544.jpg

      Day 18, Final walkLast bundle nailed off

  2. Sample invoice
    Corbray RoofingLicense 40917, 555-0163

    Invoice 2207Sent day 19 with photos

    Bill to Ellen M., 27 Larkin Ct

    • Tear-off and reroof, 26 squares$11,960
    • Skylight replaced$940
    • Chimney flashing$620
    • Permit$210
    • TotalPaid day 23$13,730
    Sample review
  3. Sample days from the inspection to the money
    Days from the inspection to the money
    1. From a phone52 daysSignedInvoicePaid
    2. On the job file23 daysSignedInvoicePaid

What we build

The website

A site with repair, replacement and storm damage pages, and your license on each.

SEO

Repair, replacement and hail pages for each town, so you show up on Maps after a storm.

AEO

Answers on hail damage and insurance that AI tools quote, with your license beside them.

Lead generation

Storm landing pages ready to switch on, with a free inspection offer.

Social posts

Finished roofs, by town and roof type, posted for you with the address left out.

AI agents

An AI agent asks about the leak, the age of the roof and insurance before the visit.

Missed calls

A missed call from the roof gets a text back and a storm inspection booked.

Booking

Inspections book into arrival windows on your calendar, with a reminder the day before.

The dashboard

Every inspection request and estimate on one dashboard, by address.

Reviews and referrals

After each roof, every homeowner gets a text asking for a review, with nothing offered for it.

Email campaigns

A storm alert goes to past customers in the hail path, offering an inspection.

PostHog analytics

PostHog shows which storm and repair pages turn readers into inspection requests.

Session replay

Session replay shows the homeowner who opened the inspection form and left at the address.

Monthly numbers

Each month you see inspections booked, estimates sent and roofs signed.

Every inspection reaches one dashboard, and Jobber stays.

What we build

Who it’s for

  • Storm restoration roofers
  • Retail reroof companies
  • Metal roofing contractors
  • Leak and repair crews
  • Family roofing companies
  • Gutter and exterior crews

Less Work

Inspection requests, claim questions and follow-ups run without your office chasing each one.

Less Time

Your estimators spend storm weeks on roofs, not on the phone.

More Sales

More of the inspections you already run can turn into signed replacements.

What roofs earn.

Your numbers Set them and both lines move.

Extra roofs a month that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $50,400 moreWith a system, plan paid

  • $0 moreNo system

2 extra roofs a month × $2,850 kept per roof − $1,500 for the plan = $4,200 more a month. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your roofing company, kept up by us, on a domain registered to you
  • An inspection request form that takes the address and photos of the damage
  • Roofs you finished, by town and roof type, in your crew’s own photos
  • License, insurance, your office address and how long you have worked locally
  • A plain page on how you work with insurance claims, within your state’s rules
  • Financing explained if you offer it, with the lender named

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Plumbers

Service, drain and water heater shops. Price shoppers and midnight leaks that book whoever answers first.

HVAC

Heating and cooling companies. Heat wave requests that wait a day, and tune-up weeks nobody books.

Electricians

Residential electricians and small shops. Panel and EV jobs go to whoever writes back first.

Remodelers

Kitchen, bath and whole-home remodelers. Buyers who plan for months and go quiet after the proposal.

Landscapers

Lawn care, landscape and snow companies. Spring quote requests that outrun the crews on the mowers.

Read first

Your questions

How do I market a roofing company?

Make it easy to check you out: a site with roofs you finished nearby and your license, fresh reviews, and fast answers to inspection requests. Then stay in touch with past customers, so the next storm sends them back to you.

What does a roofing marketing agency do?

It brings in inspection requests and helps turn them into signed roofs: your website and roof pages, ads on your own accounts, a reply to every form, the inspection booked, and email to past customers after a storm.

How much does roofing marketing cost?

The plans and their prices sit further down this page. No one-time fees. Month to month. The website comes first and free, so you can judge the work before paying.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Thursday

  • Hail check, 27 Larkin Ct
Get a free website