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HVAC
marketing.

The first heat wave fills every board in town by noon. The company that answers the no-cool request that night, and books it, is the one in the house when the changeout quote comes up.

Get a free websiteHome services and contractors

The numbers

HVAC mechanic and installer jobs in the U.S. in 2025
440,900
BLS, Occupational Outlook Handbook
of U.S. households used air conditioning in 2020
88%
EIA, RECS 2020
of HVAC contractors surveyed offer maintenance agreements
72%
Clear Seas Research survey, via ACHR News, 2023
of HVAC businesses use AI, the highest of any trade
81.5%
Jobber, 2026 Home Service Trends (vendor survey)

HVAC peak-season pileup

In a heat wave or a cold snap the phones outrun the techs. A request that waits a day goes to whoever answered it.

HVAC shoulder-season gap

Spring and fall go quiet between the rushes. Those are the weeks tune-ups and agreement visits should fill, if anyone booked them.

Changeout price shoppers

A homeowner collects several replacement quotes and picks on price, because nothing on your site explained the system you recommended.

Unrenewed HVAC agreements

Members signed up for spring and fall tune-ups. Nobody books the visits, the agreement runs out, and no one calls about renewing.

One changeout

The same no-cool request at Ferncastle Heating & Air, a sample company, run twice: first the photos sit on a phone, then each one lands on the job the day it is taken and goes out with the invoice.

Example job file for Ferncastle Heating & Air, a sample HVAC company: an air conditioner that quit in a heat wave at 44 Larch St, Pinecrest, replaced the same week. Run from a phone, six job photos sit in a camera roll, the first reply takes 19 hours, the invoice goes out on day 24, it is paid on day 35 and no review is asked for. Run from the job file, the same six photos land on the job from the dead condenser to the house cooling again, the first reply takes 3 minutes, the invoice goes out on day 6 with the photos, it is paid on day 9 and the customer leaves a 5 star review.

From a phone The photos stay on Marco’s phone, the invoice waits on them, and the money takes 35 days.

  1. From a phone: The photos stay on Marco’s phone, the invoice waits on them, and the money takes 35 days.
  2. The same heat: A first reply in 3 minutes, and gauges on the unit that evening.
  3. On the job: Each photo lands on the job the day it is shot.
  4. Day 6: The house cools again, and the invoice goes out with the photos.
  5. Day 9: Paid, and the review ask goes out the same day.
  1. Sample job file, 44 Larch St, Pinecrest

    No cooling to changeout, Dee R.Job 5120, 44 Larch St, Pinecrest, Marco’s van

    First reply
    3 min
    Phone: 19 hours
    Photos on the job
    6 of 6
    Phone: 0 of 6
    Review
    5.0
    Phone: Not asked
    1. An older air conditioner condenser on a rusted stand in a grassy side yardIMG_7702.jpg

      Day 0, Not coolingFan on, no cold air

    2. A row of pressure gauges on brass fittings with yellow valve handlesIMG_7705.jpg

      Day 0, Gauges onCompressor won’t start

    3. A dusty return air grille, its louvers close upIMG_7731.jpg

      Day 1, Return grilleFilter caked, airflow low

    4. Lengths of spiral metal duct stacked inside one another, in black and whiteIMG_7790.jpg

      Day 4, Duct stagedNew transition for the coil

    5. A new grey condenser on a concrete pad beside green siding and a disconnect boxIMG_7812.jpg

      Day 5, New condenserSet on a new pad

    6. A red-line thermometer lying in a planter among young green shootsIMG_7830.jpg

      Day 6, Cooling againHot outside, 72 inside

  2. Sample invoice
    Ferncastle Heating & AirLicense HVAC 22097, 555-0171

    Invoice 5120Sent day 6 with photos

    Bill to Dee R., 44 Larch St, Pinecrest

    • 3 ton air conditioner and coil, installed$6,480
    • Line set, pad and duct transition$690
    • Permit$120
    • TotalPaid day 9$7,290
    Sample review
  3. Sample days from the request to the money
    Days from the request to the money
    1. From a phone35 daysSignedInvoicePaid
    2. On the job file9 daysSignedInvoicePaid

What we build

The website

A site with AC repair, furnace and maintenance plan pages people can book from.

SEO

AC, furnace and heat pump pages for each town, found the day the system quits.

AEO

Answers on why the AC blows warm that AI tools quote, with your name on them.

Lead generation

A maintenance plan page and a tune-up offer that ask for a name and number.

Social posts

Installs and repairs you finished, posted with the season’s tips.

AI agents

An AI agent asks what the system is doing and how old it is before a tech goes out.

Missed calls

A missed call in a heat wave gets a text back and a repair slot.

Booking

Tune-ups and repair calls book into open slots, with the arrival window.

The dashboard

Every no-cool call, tune-up and plan renewal on one dashboard.

Reviews and referrals

After each visit a text asks for a review and offers a referral link.

Email campaigns

Tune-up reminders go out before summer and winter, to every plan member.

PostHog analytics

PostHog shows which seasonal pages fill the board in a heat wave.

Session replay

Session replay shows where a homeowner left the maintenance plan page.

Monthly numbers

Each month you see no-cool calls, tune-ups booked and plans renewed.

Every call reaches one dashboard, and ServiceTitan or Housecall Pro stays.

What we build

Who it’s for

  • Residential HVAC companies
  • Heat pump installers
  • Furnace and boiler service
  • Replacement sales teams
  • Agreement and membership shops
  • Owner-operators

Less Work

Night requests, tune-up booking and agreement renewals run without your CSR on overtime.

Less Time

Techs stay on calls in peak weeks while the web leads still get answered.

More Sales

More of your tune-ups and repair calls can turn into agreements and replacements.

What replacements earn.

Your numbers Set them and both lines move.

Extra replacements a month that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $3,600 moreWith a system, plan paid

  • $0 moreNo system

1 extra replacement a month × $1,800 kept per replacement − $1,500 for the plan = $300 more a month. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your HVAC company, kept up by us, with the domain in your name
  • Tap to call on every screen, with your after-hours rate said plainly
  • Pages for repairs, replacements, heat pumps, mini-splits and indoor air quality
  • Financing and current utility rebates explained, with the date they were checked
  • Your maintenance agreement on its own page, with online sign-up
  • Seasonal offers swapped in spring and fall without you asking twice

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Plumbers

Service, drain and water heater shops. Price shoppers and midnight leaks that book whoever answers first.

Roofers

Storm and retail roofers. After hail, every truck on the street knocks on the same doors.

Electricians

Residential electricians and small shops. Panel and EV jobs go to whoever writes back first.

Remodelers

Kitchen, bath and whole-home remodelers. Buyers who plan for months and go quiet after the proposal.

Landscapers

Lawn care, landscape and snow companies. Spring quote requests that outrun the crews on the mowers.

Read first

Your questions

What are the best marketing ideas for HVAC companies?

Sell the visit before the season: spring cooling and fall heating tune-ups, then turn tune-ups into agreements. Answer every request fast in peak weeks, and keep your replacement, heat pump and financing pages current.

What does an HVAC marketing agency do?

It fills your board with the work you want: replacement and repair requests from search, a reply to every form, booked tune-ups, and email that keeps agreement members renewing. We build and run it on your own accounts.

How much does HVAC marketing cost?

Each plan and its monthly price is shown further down. No one-time fees. Month to month. The website is built free first, so you see it before deciding.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Wednesday

  • No cooling, Larch St
Get a free website