A shared HVAC lead is a homeowner getting calls from every company that paid for the same name. A replacement lead from your own page is someone already reading about your systems. We build the second kind.
You pay for a lead, the homeowner hears from several companies within the hour, and many of them never answer again.
Every lead source sends repair calls. The replacement and heat pump buyers planning ahead never see an offer from you.
Google is folding Local Services Ads for HVAC into Performance Max campaigns. The manual bid per lead disappears and the old LSA reports stay behind, so export them first.
A sample HVAC company’s heat wave week. A shared no-cool request is a race the vans are too busy to run. A tune-up booked on its own page asks one company.
Example, Ferncastle Heating & Air, a sample HVAC company, one week of leads. A shared lead, No cooling, Holloway Bend: 3 others reach it first and first reply is 5h. Booked with Brannigan Air for 4pm. Ferncastle wrote back at 7pm. A lead from its own page, Fall tune-up, Fieldgate: first reply 0:41. Nobody else has this lead. Tune-up booked for Thursday, 9:30 to 11. The week before, Two apps and the CSR inbox: 14 leads, first reply 7h 13m on average, 5 lost, 4 booked, cost per booked visit $405. The week after, One inbox: 20 leads, first reply 3:41 on average, 1 lost, 7 booked, cost per booked visit $257. Worked by Leah between calls, a day behind by Wednesday. Every lead tagged by source and job.
One inbox
Fall tune-up, FieldgateTune-up booking
Nobody else has this leadUpstairs too hot, PinecrestYour job pages
AC leaking water, MarrickLocal Services Ads
No cooling, Holloway BendHomeAdvisor
Every lead tagged by source and job
Nadia P.555-0177
Furnace is 9 years old and never had a tune-up. Thursday works.
Ferncastle Heating & Air: Hi Nadia, thanks for booking a fall tune-up, it is $139. OK to text you here? Reply STOP to opt out.
First reply 0:41
Tune-up booked for Thursday, 9:30 to 11.
Messages
AC is blowing warm and it is 94 in the house. Can anyone come today?
| Source | Before | After |
|---|---|---|
| HomeAdvisor | $820HomeAdvisor app | $340One inbox, tagged |
| Local Services Ads | $320CSR voicemail | $320One inbox, tagged |
| Your job pages | $160A shared email | $260One inbox, by page |
| Tune-up booking | –No page yet | $150One inbox, with the visit picked |
| All sources | $405Worked by Leah between calls, a day behind by Wednesday | $257Every lead tagged by source and job |
Sample spend, not a vendor’s price.
Lead generation feeds Lead with HVAC requests you own, and booking turns tune-up takers into agreement members.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with AC repair, furnace and maintenance plan pages people can book from.
AC, furnace and heat pump pages for each town, found the day the system quits.
Answers on why the AC blows warm that AI tools quote, with your name on them.
A maintenance plan page and a tune-up offer that ask for a name and number.
Installs and repairs you finished, posted with the season’s tips.
An AI agent asks what the system is doing and how old it is before a tech goes out.
A missed call in a heat wave gets a text back and a repair slot.
Tune-ups and repair calls book into open slots, with the arrival window.
Every no-cool call, tune-up and plan renewal on one dashboard.
After each visit a text asks for a review and offers a referral link.
Tune-up reminders go out before summer and winter, to every plan member.
PostHog shows which seasonal pages fill the board in a heat wave.
Session replay shows where a homeowner left the maintenance plan page.
Each month you see no-cool calls, tune-ups booked and plans renewed.
Every call reaches one dashboard, and ServiceTitan or Housecall Pro stays.
What we buildReplacement and tune-up leads land in one list you own.
You stop racing other companies to a homeowner who got your name from a lead seller.
Your ad money builds a list of HVAC customers that stays with you.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Shared lead prices vary by market and job type, and the seller sets them. The number that matters is cost per booked job, which we track for every source, including your own pages.
Own the searches and the customers: pages for replacements and heat pumps, Local Services Ads on your account, and tune-up offers to past customers before each season. Those leads reach you alone.
Wednesday