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HVAC website
design.

A family with a dead AC and a hot house checks your site on a phone. They need to see that you come out tonight, what the after-hours rate is and whether a new system can be financed. Put those first.

Get a free websiteHVAC

Without Websites

of home service businesses don’t show business hours on their site
65%
Jobber, 2026 Home Service Trends (vendor survey)
don’t clearly list their service areas
43%
Jobber, 2026 Home Service Trends (vendor survey)
of HVAC businesses raised their prices last year
83%
Jobber, 2026 Home Service Trends (vendor survey)

HVAC financing buried

A replacement is a large, sudden bill. If financing sits on a page nobody finds, the homeowner signs with the company that mentioned it first.

Unexplained heat-pump rebates

Rebates change from year to year, and homeowners ask about them on every heat pump estimate. Without a dated page, your techs explain it at every kitchen table.

Stale tune-up banner

Your homepage still advertises the spring AC tune-up in November. Homeowners notice when a site is not kept up.

Today’s open slots

A sample HVAC company’s site, before the rebuild and after it. Watch a homeowner in a heat wave look for a time, then book one.

Example site check, sample figures. A homeowner in a heat wave on a phone. Old site: a time shows, as a form that promises a reply in two business days, after 8.4 seconds, 8.2 MB, largest paint 6.8s, tap reply 670ms, layout shift 0.29. Rebuilt site: a time shows, today’s open slots, after 0.9 seconds, 222 KB, largest paint 1.2s, tap reply 180ms, layout shift 0.03.

Before The AC quits on the hottest day. The homeowner opens the site to get someone out.

  1. Before: The AC quits on the hottest day. The homeowner opens the site to get someone out.
  2. Stuck: They tap Schedule Service. A form promises a reply in two business days.
  3. Rebuild: Same company. Today’s open slots come off the board and onto the first screen.
  4. After: Same-day times, with the $89 diagnostic fee right under them.
  5. Booked: They pick 6pm, and the arrival window comes by text.
  1. After, ferncastleair.example

    Same-day slots open todayHVAC license 22097

    Ferncastle Heating & Air
    • Cooling
    • Heating
    • Tune-ups
    • Replacements
    A grey condenser on a pad against a red brick wall, a cover folded beside it

    No cooling? Pick a time today

    Same-day slots across Marrick County, shown before you book.

    See today’s times
    • License22097
    • Diagnostic$89, off the repair
    • TodaySlots until 8pm

    ferncastleair.example

    A grey condenser on a pad against a red brick wall, a cover folded beside it

    Ferncastle Heating & Air

    No cooling? Pick a time today

    License22097

    Diagnostic$89, off the repair

    Booked. Your arrival window is on its way by text

    See today’s timesThe diagnostic fee is shown first

  2. Before, ferncastleair.example
    Ferncastle Heating & Air Mechanical, LLC
    • Home
    • Company
    • Services
    • Financing
    • Schedule Service
    Two condensers side by side in a mulched bed with a pink coneflower in frontExperience the Ferncastle Difference

    Your Comfort Is Our Business

    Heating, cooling and indoor air quality

    Our certified technicians are dedicated to keeping your family comfortable all year long. We service all makes and models. Ask about our financing options and seasonal specials.

    CoolingAir conditioning repair and installation for every home. Read more

    HeatingFurnaces, boilers and heat pumps serviced by our experts. Read more

    Air QualityBreathe easier with our filtration and humidity products. Read more

    Call 555-0171© 2017 Ferncastle Heating & Air Mechanical, LLC. All rights reserved.

    This site uses cookies. Got it

  3. What they came for
    What they came for
    BeforeAfter
    A time today8.4sA form, then two business days0.9sOpen slots, first screen
    The feeMissingNothing about the visit costFirst screen$89 diagnostic, off the repair
    A replacement quoteMissingA financing popup insteadIts own pageAfter a load calculation, in writing

What you get

  • Free website for your HVAC company, kept up by us, with the domain in your name
  • Tap to call on every screen, with your after-hours rate said plainly
  • Pages for repairs, replacements, heat pumps, mini-splits and indoor air quality
  • Financing and current utility rebates explained, with the date they were checked
  • Your maintenance agreement on its own page, with online sign-up
  • Seasonal offers swapped in spring and fall without you asking twice

The cycle

The website is where Lead lands for HVAC: every search, mailer and truck wrap ends on a page that books the repair or the tune-up.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Websites for contractors

What we build

The website

A site with AC repair, furnace and maintenance plan pages people can book from.

SEO

AC, furnace and heat pump pages for each town, found the day the system quits.

AEO

Answers on why the AC blows warm that AI tools quote, with your name on them.

Lead generation

A maintenance plan page and a tune-up offer that ask for a name and number.

Social posts

Installs and repairs you finished, posted with the season’s tips.

AI agents

An AI agent asks what the system is doing and how old it is before a tech goes out.

Missed calls

A missed call in a heat wave gets a text back and a repair slot.

Booking

Tune-ups and repair calls book into open slots, with the arrival window.

The dashboard

Every no-cool call, tune-up and plan renewal on one dashboard.

Reviews and referrals

After each visit a text asks for a review and offers a referral link.

Email campaigns

Tune-up reminders go out before summer and winter, to every plan member.

PostHog analytics

PostHog shows which seasonal pages fill the board in a heat wave.

Session replay

Session replay shows where a homeowner left the maintenance plan page.

Monthly numbers

Each month you see no-cool calls, tune-ups booked and plans renewed.

Every call reaches one dashboard, and ServiceTitan or Housecall Pro stays.

What we build

The plan

Less Work

Seasonal offers and rebate notes change without you chasing a web designer.

Less Time

Your site is live within the setup weeks, before the next season.

More Sales

Homeowners with a broken system can see in seconds that you can help tonight.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your HVAC company, kept up by us, with the domain in your name
  • Tap to call on every screen, with your after-hours rate said plainly
  • Pages for repairs, replacements, heat pumps, mini-splits and indoor air quality
  • Financing and current utility rebates explained, with the date they were checked
  • Your maintenance agreement on its own page, with online sign-up
  • Seasonal offers swapped in spring and fall without you asking twice

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereYour website, managed, with unlimited pages and changes

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedYour website, managed, with unlimited pages and changes

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour website, plus landing pages and hosting fully managed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should an HVAC website include?

How to reach you now, the after-hours rate, the towns you serve, your license, and a page for each job. Then financing, rebates and your maintenance agreement, because those often come up on a replacement.

Should HVAC companies show financing on their website?

If you offer it, yes, near the replacement pages, with the lender named. Homeowners search for HVAC financing on their own, so say what you offer before they go looking.

Free website

Sample calendar

Wednesday

  • No cooling, Larch St
Get a free website