Ferncastle Heating & AirHolloway Bend, 1 week ago
A cold radiator upstairs was a stuck valve head. Freed, bled, and warm by lunch.
3CommentShare
TTomas E. We still have an oil furnace too. Would a heat pump work in an older house?
Social platforms for
HVAC contractors.
Nobody follows an HVAC company until the AC dies. Then they ask neighbors who to call and look at the page that comes up. A steady record of real installs nearby is what they should find.
Without Social platforms
- of millennial homebuyers found their pro through social media
- 40%
- Jobber, 2026 Recent Homebuyer Report (vendor survey)
HVAC rebate graphics
Your feed is brand rebate graphics and seasonal discounts. Neighbors cannot see a single system you installed.
Heat-wave silence
When the temperature spikes, homeowners look for help on Facebook and Nextdoor. Your page has said nothing since spring.
Stranded HVAC installs
Your installers photograph every clean changeout for the job file. None of it ever gets posted.
The heat pump
A heat pump put in by a sample HVAC company, then twelve weeks of the page a homeowner reads before she asks for a quote.
An HVAC lead tech sends a job photo and a line after a heat pump install, which becomes a post on the company’s page and three other cuts with the house number left out. Sample page. The last post was 457 days old before the work, and 8 days old after twelve weeks. 9 of 15 finished jobs were posted, and 6 waiting on a customer’s OK. Old oil furnace out, heat pump in, ducts sealed and split into two zones. The house was holding temperature by four. Fieldgate, this week.
FH FH Ferncastle Heating & AirFieldgate, 11 weeks ago
Old oil furnace out, heat pump in, ducts sealed and split into two zones. The house was holding temperature by four. Fieldgate, this week.
ferncastleair.example/heat-pumps
193Share
FH Ferncastle Heating & AirPinecrest, 10 weeks ago
What a customer in Pinecrest told us, with her yes.
They sent the readings the first night and had a new unit in by the weekend.
Dee, Pinecrest, sample customer71Share
FH Ferncastle Heating & AirMarrick, 15 months ago
Stay cool this summer with Ferncastle!
3CommentShare
After the install4:55pm
Marco, lead techHeat pump in at 7 Ash Row, Fieldgate. Old oil furnace out, ducts sealed, 2 zones now. House holding 68 by 4pm.
- What came out
- An old oil furnace
- What went in
- A heat pump, two zones
- Which town
- Fieldgate
- House number
- Left out
- Customer
- Said yes to the quote
- Last name
- Left out
The same job, cut for each room
- The neighbors on Ash Row
If you saw our van in Fieldgate this week, that was an oil furnace coming out and a heat pump going in. Ask us about yours.
- People scrolling past
Oil furnace out. Heat pump in. Two zones by four o’clock.
- Searching for a heat pump
Heat pump installation in Fieldgate: an oil furnace replaced, ducts sealed, the house zoned upstairs and down.
Posts on this page
- Holloway Bend1 week ago
A cold radiator upstairs was a stuck valve head. Freed, bled, and warm by lunch.
- Marrick2 weeks ago
This furnace in a Marrick basement ran for decades. We came to quote the one that replaces it.
- Pinecrest3 weeks ago
Low pressure on a ten-year-old system. Found the leak at a coil joint and fixed it before the next hot week.
- Stone Mill4 weeks ago
A mini-split on a Stone Mill balcony for the room the ducts never reached.
- Darrow5 weeks ago
Back from the first heat wave. Every van out for two weeks across Marrick County. Thank you for waiting.
- Marrick8 weeks ago
Spring tune-ups for Ferncastle Comfort Club members start this week. $139 for everyone else.
- First heat wave, every van out
- Holloway Bend9 weeks ago
Two condensers in Holloway Bend cleaned and checked before the hot weeks. Both cooling the way they should.
- Pinecrest10 weeks ago
They sent the readings the first night and had a new unit in by the weekend.
- Fieldgate11 weeks ago
Old oil furnace out, heat pump in, ducts sealed and split into two zones. The house was holding temperature by four. Fieldgate, this week.
- 15 months ago
Stay cool this summer with Ferncastle!
- 23 months ago
Happy Thanksgiving from the Ferncastle family.
- 2 years ago
Financing available, ask us how.
- Holloway Bend1 week ago
What you get
- Posts from real jobs: the system you replaced, what failed, which town
- Heat wave and cold snap posts for your towns: what to check before calling, how to book
- Your Facebook and Nextdoor pages kept current, with hours and service area
- Install photos from the job file are enough. We write the post
- From Managed up, paid posts for tune-up season on your own ad accounts
The cycle
Social sits in Lead for HVAC: neighbors who saw your installs nearby are the ones who tag you when someone asks who to call.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- Websites
- SEO
- AEO
- Lead generation
Prospect
Turn interest into a sale.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
What we build
The website
A site with AC repair, furnace and maintenance plan pages people can book from.
SEO
AC, furnace and heat pump pages for each town, found the day the system quits.
AEO
Answers on why the AC blows warm that AI tools quote, with your name on them.
Lead generation
A maintenance plan page and a tune-up offer that ask for a name and number.
Social posts
Installs and repairs you finished, posted with the season’s tips.
AI agents
An AI agent asks what the system is doing and how old it is before a tech goes out.
Missed calls
A missed call in a heat wave gets a text back and a repair slot.
Booking
Tune-ups and repair calls book into open slots, with the arrival window.
The dashboard
Every no-cool call, tune-up and plan renewal on one dashboard.
Reviews and referrals
After each visit a text asks for a review and offers a referral link.
Email campaigns
Tune-up reminders go out before summer and winter, to every plan member.
PostHog analytics
PostHog shows which seasonal pages fill the board in a heat wave.
Session replay
Session replay shows where a homeowner left the maintenance plan page.
Monthly numbers
Each month you see no-cool calls, tune-ups booked and plans renewed.
Every call reaches one dashboard, and ServiceTitan or Housecall Pro stays.
What we buildThe plan
Less Work
Your installers’ job photos turn into posts without anyone writing them.
Less Time
Nobody at the shop spends an evening on captions.
More Sales
Neighbors see your trucks and your installs before their own system fails.
Free website
Plans from $1,500 a month.
On your site
- Free website for your HVAC company, kept up by us, with the domain in your name
- Tap to call on every screen, with your after-hours rate said plainly
- Pages for repairs, replacements, heat pumps, mini-splits and indoor air quality
- Financing and current utility rebates explained, with the date they were checked
- Your maintenance agreement on its own page, with online sign-up
- Seasonal offers swapped in spring and fall without you asking twice
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
Is Nextdoor good for contractors? Costs and limits
Is Nextdoor good for contractors? The free page, Faves, what’s paid, what roofers can buy, and why most of the proof comes from Nextdoor itself.
ChatGPT for contractors: how to get named
What homeowners do in ChatGPT, what call data shows, and the site and listing work that gives an AI tool a reason to name your company.
Is Angi worth it for contractors? Run this sum
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
Your questions
What should HVAC companies post on social media?
Real installs and repairs with the town, short checks to try before calling for service, and reminders when tune-up season opens. Keep brand ads to a minimum. Homeowners want to see who works near them.
Do Facebook ads work for HVAC companies?
For tune-up offers and replacement estimates in a set area, they can, on your own account. Emergency work comes from search and referrals, so keep ads for planned work.
Free website
Wednesday
- No cooling, Larch St