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SEO for HVAC
companies.

When the AC quits, homeowners search AC repair near me and ring the first company that looks open. When they plan ahead, they search heat pump cost or mini-split installer. Each of those searches needs its own page.

Get a free websiteHVAC

Without SEO

U.S. homes cooled mainly by central air or a central heat pump in 2020, of 123.53M
82.69M
EIA, RECS 2020 Table HC7.4
homes cooled mainly by a ductless mini-split in 2020
1.76M
EIA, RECS 2020 Table HC7.4
only care about reviews written in the last three months
74%
BrightLocal, 2026 consumer survey

Missing heat pumps

Homeowners are pricing heat pumps and ductless mini-splits, and your site still talks only about furnaces and central air.

AC repair merged

AC repair and full system replacement share one page. One searcher is sweating tonight and the other is planning for spring, and neither page fits.

HVAC review lull

Reviews pile up in July and stop by October. A profile that goes quiet through the shoulder season looks quiet to the next homeowner.

Heat wave search

A sample HVAC company, one search on the first hot afternoon, 26 weeks of the work.

Example of a sample HVAC company, Ferncastle Heating & Air, on a results page over 26 weeks. For the search “ac repair near me” it moves from position 14, under the map and filed as a heating oil supplier, to position 3, one of the three names on the map, after its category and hours are corrected, each job gets its own page and review asks start. The broad search “hvac company near me” stays at 18.

Searched The first hot afternoon. A homeowner searches, and the map shows three names.

  1. Searched: The first hot afternoon. A homeowner searches, and the map shows three names.
  2. Under the map: Ferncastle sits fourteenth, filed as a heating oil supplier with no hours.
  3. The work: The category, a page per job, and Leah’s review ask after each visit.
  4. On the map: Week 21, one of the three. It slips in week 24 and comes back.
  5. Booked: One tap from the listing to today’s open slots on its own page.
  1. After, week 26, search.example
    ac repair near meSearched from Pinecrest
    • All
    • Places
    • Images
    • News

    Places

    1. 1Oakhurst Comfort Systems4.7(312)HVAC contractorOpen until 10pm
    2. 2Brannigan Air4.8(187)Air conditioning contractorNewest review today
    3. 3Ferncastle Heating & Air4.6(76)HVAC contractorNewest review yesterday
    4. 4Kelso & Pratt Heating4.5(141)HVAC contractorOpen 24 hours
    5. 5Tallis Mechanical4.3(66)Heating contractorCloses at 5pm
    6. 6Coolwell Supply4.0(35)Air conditioning storeCloses at 6pm
    7. 7Ridgeline Heat & Cool4.6(82)HVAC contractorCloses at 5pm

    More places

    Ferncastle Heating & Air

    4.6(76)HVAC contractor

    Newest review yesterday

    Today
    Slots until 8pm
    Serves
    Marrick County, 6 towns

    Pages

    • AC repair
    • Heat pumps
    • Tune-ups
    • Replacements
    • Pinecrest and Holloway Bend
    See today’s timesBooked. Your arrival window is on its way by textWebsite
  2. Before, week 0, search.example

    Position 14 for ac repair near me

    1. 1Oakhurst Comfort Systems4.7(312)HVAC contractorOpen until 10pm
    2. 2Brannigan Air4.8(187)Air conditioning contractorNewest review today
    3. 3Kelso & Pratt Heating4.5(141)HVAC contractorOpen 24 hours
    4. 14Ferncastle Heating & Air4.6(44)Heating oil supplierHours not listed
    Today
    Hours not listed
    Serves
    Not listed

    Our services: AC repair, Heat pumps, Replacements.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    ac repair near me143
    heat pump installation marrick335
    furnace tune-up pinecrest297
    ac replacement cost marrick county419
    hvac company near me2418

What you get

  • Pages for each job: AC repair, furnace repair, system replacement, heat pumps, ductless mini-splits, indoor air quality
  • Emergency no-heat and no-cool pages for each town you cover
  • Your Google Business Profile with HVAC contractor as the category and hours that match when you answer
  • A review ask after every call and tune-up, to every customer
  • A monthly read of where you show for each job and town, and the calls it brought

The cycle

SEO is the Lead an HVAC company owns: a homeowner who searches heat pump installer or furnace repair in your town finds your page, and booking does the rest.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for contractors

What we build

The website

A site with AC repair, furnace and maintenance plan pages people can book from.

SEO

AC, furnace and heat pump pages for each town, found the day the system quits.

AEO

Answers on why the AC blows warm that AI tools quote, with your name on them.

Lead generation

A maintenance plan page and a tune-up offer that ask for a name and number.

Social posts

Installs and repairs you finished, posted with the season’s tips.

AI agents

An AI agent asks what the system is doing and how old it is before a tech goes out.

Missed calls

A missed call in a heat wave gets a text back and a repair slot.

Booking

Tune-ups and repair calls book into open slots, with the arrival window.

The dashboard

Every no-cool call, tune-up and plan renewal on one dashboard.

Reviews and referrals

After each visit a text asks for a review and offers a referral link.

Email campaigns

Tune-up reminders go out before summer and winter, to every plan member.

PostHog analytics

PostHog shows which seasonal pages fill the board in a heat wave.

Session replay

Session replay shows where a homeowner left the maintenance plan page.

Monthly numbers

Each month you see no-cool calls, tune-ups booked and plans renewed.

Every call reaches one dashboard, and ServiceTitan or Housecall Pro stays.

What we build

The plan

Less Work

Job and town pages get written from what your techs already know.

Less Time

You hand over the job list and towns once, before the season.

More Sales

More of the homeowners searching for repairs and replacements can find you first.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your HVAC company, kept up by us, with the domain in your name
  • Tap to call on every screen, with your after-hours rate said plainly
  • Pages for repairs, replacements, heat pumps, mini-splits and indoor air quality
  • Financing and current utility rebates explained, with the date they were checked
  • Your maintenance agreement on its own page, with online sign-up
  • Seasonal offers swapped in spring and fall without you asking twice

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How much does SEO for an HVAC company cost?

Here it is part of the plans listed further down. No one-time fees. Month to month. Agencies elsewhere charge anything from a flat retainer to fees per page, so ask what you get each month.

What are the best SEO keywords for HVAC contractors?

The jobs with the biggest tickets and the most urgency, with your towns: AC repair, furnace replacement, heat pump installation, emergency HVAC. Each deserves its own page, written for the person searching it.

How long does HVAC SEO take to work?

Months, and nobody can promise a ranking. Start before the season you want to win, so the pages have time to settle before the first heat wave or cold snap.

Free website

Sample calendar

Wednesday

  • No cooling, Larch St
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