Skip to content
ghobz
Get started

AI SEO for
roofers.

Before calling anyone about hail, a homeowner asks an AI tool whether insurance pays for a new roof and how to spot a storm chaser. It can only name roofers whose pages answer those questions plainly.

Get a free websiteRoofers

Without AEO

of consumers use AI tools for local recommendations, up from 6% a year earlier
45%
BrightLocal, 2026 consumer survey
of consumers read AI-generated review summaries
82%
BrightLocal, 2026 consumer survey
of roofing businesses already use AI for quoting, dispatch or follow-up
67%
Jobber, 2026 Home Service Trends (vendor survey)

Roofing claim answers

Homeowners ask whether insurance covers hail, what ACV and RCV mean, and who meets the adjuster. Your site answers none of it, so the AI answer comes from a law firm or a storm crew.

Roof cost silence

Ask an engine what a metal roof costs and it quotes pages that give a starting point. A roofer who never discusses cost is left out of that answer.

Faceless roofing company

Nothing on your site says who owns the company, how long you have roofed here or which roofs you install. Those are the details a homeowner asks an engine about.

The hail question

A sample roofer, one question asked twice, six monthly checks apart.

Example of a sample roofer, Corbray Roofing, on an AI answer. Before: asked “Who checks a roof for hail damage near Ashby Ridge?”, the answer names two other roofers, and the roofer’s page is read but not cited because “We work with all insurance companies” says nothing specific. After the page and listings are fixed, the same answer names Corbray Roofing, quotes its line “We send photos of every slope the day we inspect.” and cites its page. The sample monthly check moves from 3% to 34% of 90 sample answers, and some questions stay out of reach.

Asked Hail overnight. A homeowner asks who checks a roof near Ashby Ridge.

  1. Asked: Hail overnight. A homeowner asks who checks a roof near Ashby Ridge.
  2. Answered: Two roofers get named. Corbray isn’t one of them.
  3. Why: “We work with all insurance companies” gives an answer nothing to quote.
  4. Fixed: The inspection, the photos and whose claim it is go on a page. One name everywhere.
  5. Named: Asked again, the answer lifts Corbray’s line on the photos.
  6. Checked: “Roofer open Sunday” stays out of reach. The hail questions don’t.
  1. Sample, after, month 6, answers.example

    A homeowner in Ashby Ridge, the day after hail

    Who checks a roof for hail damage near Ashby Ridge?

    Searched the web

    Three roofers come up around Ashby Ridge. Corbray Roofing inspects for hail. Its page says, “We send photos of every slope the day we inspect.”1 It says the claim stays with the homeowner and their insurer. Its listings agree on name, office and license.2 Quenby Roofing also offers hail inspections.3 Check that any roofer is licensed and has a local office.

    1. 1Corbray RoofingQuoted: the photos after an inspection
    2. 2Business profileSame name, office and license
    3. 3Quenby RoofingStates the inspection
    Ask a follow-upWho checks a roof for hail damage near Ashby Ridge?
  2. Sample, before, month 1, answers.example

    Who checks a roof for hail damage near Ashby Ridge?

    Two roofers come up most around Ashby Ridge. Quenby Roofing lists free hail inspections and its license.1 Ardwell Roof Co. shows hail repairs it finished nearby.2 Check that any roofer is licensed and has a local office.

    Cited

    1. Quenby Roofingquenbyroofing.exampleStates the inspection and license
    2. Ardwell Roof Co.ardwellroofco.exampleLocal jobs with photos

    Read, not cited

    Corbray Roofingcorbrayroofing.example/hail-damageStorm damage. Nothing to quote.
  3. Sample monthly check
    Sample monthly check
    QuestionsMonth 1Month 6
    Hail damage check0 of 1510 of 15
    Repair or reroof1 of 157 of 15
    Does insurance pay0 of 155 of 15
    Spotting a storm chaser1 of 154 of 15
    How long a tear-off takes1 of 154 of 15
    Roofer open Sunday0 of 151 of 15
    Sample answers3 of 90, 3%31 of 90, 34%

What you get

  • Answer pages in homeowners’ words: does insurance cover hail, ACV or RCV, repair or reroof, how long a tear-off takes
  • How you work with claims, said within your state’s rules, with nothing promised about the deductible
  • Owner and crew pages: years in town, roof types, your license number
  • A monthly check of what ChatGPT, Gemini and Perplexity say when asked for a roofer in your towns

The cycle

AI SEO sits in Lead beside your search pages: the answers a homeowner reads before calling are the same ones that send them to your inspection form.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AEO for contractors

What we build

The website

A site with repair, replacement and storm damage pages, and your license on each.

SEO

Repair, replacement and hail pages for each town, so you show up on Maps after a storm.

AEO

Answers on hail damage and insurance that AI tools quote, with your license beside them.

Lead generation

Storm landing pages ready to switch on, with a free inspection offer.

Social posts

Finished roofs, by town and roof type, posted for you with the address left out.

AI agents

An AI agent asks about the leak, the age of the roof and insurance before the visit.

Missed calls

A missed call from the roof gets a text back and a storm inspection booked.

Booking

Inspections book into arrival windows on your calendar, with a reminder the day before.

The dashboard

Every inspection request and estimate on one dashboard, by address.

Reviews and referrals

After each roof, every homeowner gets a text asking for a review, with nothing offered for it.

Email campaigns

A storm alert goes to past customers in the hail path, offering an inspection.

PostHog analytics

PostHog shows which storm and repair pages turn readers into inspection requests.

Session replay

Session replay shows the homeowner who opened the inspection form and left at the address.

Monthly numbers

Each month you see inspections booked, estimates sent and roofs signed.

Every inspection reaches one dashboard, and Jobber stays.

What we build

The plan

Less Work

Claim and cost answers get written once, from a call with you.

Less Time

Homeowners arrive already knowing how claims and inspections work.

More Sales

Your company has a fair chance of being named when someone asks AI who to hire after a storm.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your roofing company, kept up by us, on a domain registered to you
  • An inspection request form that takes the address and photos of the damage
  • Roofs you finished, by town and roof type, in your crew’s own photos
  • License, insurance, your office address and how long you have worked locally
  • A plain page on how you work with insurance claims, within your state’s rules
  • Financing explained if you offer it, with the lender named

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers in AI answers

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers in AI answers

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Can ChatGPT recommend a roofing company?

Yes, it names roofers when asked, from pages and reviews it can read. Nobody controls the pick. Clear pages on your roofs, your towns and how you work with claims give it something true to say about you.

Is AI SEO different from roofing SEO?

It builds on it. The roof and town pages that rank on Google also feed AI answers, written so one paragraph can be quoted on its own, such as how a hail inspection works.

Free website

Sample calendar

Thursday

  • Hail check, 27 Larkin Ct
Get a free website