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Social platforms for
roofers.

Homeowners check a roofer’s Facebook before they let a crew on the house. A page full of finished roofs on streets they know answers the question a flyer cannot: will you still be here next year?

Without Social platforms

of home service pros get leads from Facebook
32%
Jobber, 2026 Home Service Trends (vendor survey)
of millennial homebuyers found their pro through social media
40%
Jobber, 2026 Recent Homebuyer Report (vendor survey)
of U.S. adults use Facebook
71%
Pew Research, November 2025

Shingle ad feed

Every post is a manufacturer ad or a discount graphic. Nobody scrolling can tell which roofs you actually built.

Storm-week quiet

After hail your page says nothing. The crews from out of town are posting, and they look busier than you.

Unposted tear-offs

The crew lead has before and after shots of every tear-off on his phone. None of them reach your page.

The Larkin roof

A finished reroof at a sample roofer, then twelve weeks of the page a homeowner checks after the hail.

A roofer’s crew lead sends a finished reroof and a photo, which becomes a post on the business’s page and three other cuts with the house number left out. Sample page. The last post was 583 days old before the work, and 6 days old after twelve weeks. 9 of 14 finished jobs were posted, and 5 waiting on a homeowner’s OK. A full hail reroof: 26 squares off, the deck checked, new shingles and step flashing at the chimney. The yard swept twice with a magnet. Ashby Ridge, this week.

The check After the hail she looks the roofer up. The last post is a shout, 583 days old.

  1. The check: After the hail she looks the roofer up. The last post is a shout, 583 days old.
  2. Off the roof: Ruben sends one photo and one line from the roof.
  3. The post: We write it from his line. The read takes out the house number and the claim.
  4. The rooms: The same roof, cut for the street, for searchers, for people scrolling past.
  5. Twelve weeks: Real roofs, a hail week, a quiet stretch in the ice, five waiting on a yes.
  6. The next check: The next homeowner finds this week’s roof, and asks.
  1. Sample page: feed.example/corbrayroofing

    Corbray RoofingHarlow, 6 days ago

    Step flashing at a Harlow chimney, set before the shingles go back on.

    New copper flashing fitted where a brick chimney meets the roof deck

    81Share

    Marisol T. Same storm hit us on Birch St. Can you check ours this week?

    Corbray RoofingAshby Ridge, 11 weeks ago

    A full hail reroof: 26 squares off, the deck checked, new shingles and step flashing at the chimney. The yard swept twice with a magnet. Ashby Ridge, this week.

    A gloved hand driving a coil nailer into new asphalt shingles

    162Share

    Corbray RoofingAshby Ridge, 10 weeks ago

    What a homeowner in Ashby Ridge told us this week.

    They sent photos of every slope the day they came, and the yard was cleaner than before.

    Ellen M., Ashby Ridge, sample customer

    81Share

    Corbray RoofingHarlow, 19 months ago

    STORM SEASON IS HERE! Free inspections, call now!

    1CommentShare

  2. Sample page: Off the roof

    Off the roof5:40pm

    A gloved hand driving a coil nailer into new asphalt shingles

    Larkin Ct in Ashby Ridge done, 27 Larkin. 26 squares off, deck was sound, new shingles and step flashing at the chimney. Skylight swapped. Yard magnet swept twice.

    Ruben, crew lead
    Sample page: Read before it goes out
    What happened
    Hail, a full reroof
    What we did
    26 squares, new flashing, a new skylight
    Which town
    Ashby Ridge
    House number
    Left out
    Claim
    Nothing said about it
    Customer
    Said yes to the quote
    Last name
    Left out
  3. Sample page: The same job, cut for each room

    The same job, cut for each room

    • A gloved hand driving a coil nailer into new asphalt shinglesTheir street

      If you saw our trailer in Ashby Ridge this week, that was a hail reroof. Ask us for a hail check with photos of every slope.

    • A gloved hand driving a coil nailer into new asphalt shinglesPeople scrolling past

      26 squares off. New flashing at the chimney. Done in two days.

    • A gloved hand driving a coil nailer into new asphalt shinglesPeople searching now

      Hail roof replacement in Ashby Ridge: tear-off, new underlayment, shingles and chimney flashing in two days.

  4. Sample page: Posts on this page

    Posts on this page

    1. Harlow6 days ago

      Step flashing at a Harlow chimney, set before the shingles go back on.

    2. Fenwick2 weeks ago

      Gutters rehung with a new roof in Fenwick. Water now leaves the eave where it should.

    3. Ashby Ridge3 weeks ago

      Leak by the chimney in Ashby Ridge. The flashing had pulled away. New flashing, no new roof needed.

    4. Harlow6 weeks ago

      Reroof on a brick ranch in Harlow, two days, crew of six.

    5. Ice weeks, no roofs
    6. Cold Spring7 weeks ago

      Standing seam on a low ranch in Cold Spring. Metal handles a low slope that shingles can’t.

    7. Fenwick8 weeks ago

      Shingles curling at the eave on a Fenwick house. Not hail, just age. A repair this year, a roof in a few.

    8. Harlow9 weeks ago

      Hail went through Harlow on Tuesday. This is what a stone does to a skylight panel. Ask us to look before the next rain.

    9. Ashby Ridge10 weeks ago

      They sent photos of every slope the day they came, and the yard was cleaner than before.

    10. Ashby Ridge11 weeks ago

      A full hail reroof: 26 squares off, the deck checked, new shingles and step flashing at the chimney. The yard swept twice with a magnet. Ashby Ridge, this week.

    11. 19 months ago

      STORM SEASON IS HERE! Free inspections, call now!

    12. 22 months ago

      We are hiring roofers and laborers. Apply today!

    13. 2 years ago

      Happy 4th of July from our crew!

What you get

  • Posts of roofs you finished: the roof type, the town, what was wrong with the old one
  • A storm update for your towns: what you are seeing and how to book an inspection
  • On Facebook, Nextdoor, Instagram and your Business Profile, as you pick
  • Send the tear-off and finished photos. We write the post and leave out the address
  • From Managed up, paid posts in the hail path on your own ad accounts

The cycle

Social sits in Lead for a roofer: a page full of local roofs makes the yard sign, the flyer and the search result believable.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

What we build

The website

A site with repair, replacement and storm damage pages, and your license on each.

SEO

Repair, replacement and hail pages for each town, so you show up on Maps after a storm.

AEO

Answers on hail damage and insurance that AI tools quote, with your license beside them.

Lead generation

Storm landing pages ready to switch on, with a free inspection offer.

Social posts

Finished roofs, by town and roof type, posted for you with the address left out.

AI agents

An AI agent asks about the leak, the age of the roof and insurance before the visit.

Missed calls

A missed call from the roof gets a text back and a storm inspection booked.

Booking

Inspections book into arrival windows on your calendar, with a reminder the day before.

The dashboard

Every inspection request and estimate on one dashboard, by address.

Reviews and referrals

After each roof, every homeowner gets a text asking for a review, with nothing offered for it.

Email campaigns

A storm alert goes to past customers in the hail path, offering an inspection.

PostHog analytics

PostHog shows which storm and repair pages turn readers into inspection requests.

Session replay

Session replay shows the homeowner who opened the inspection form and left at the address.

Monthly numbers

Each month you see inspections booked, estimates sent and roofs signed.

Every inspection reaches one dashboard, and Jobber stays.

What we build

The plan

Less Work

A few photos from the crew lead turn into a week of posts.

Less Time

Nobody on the roof writes captions.

More Sales

Homeowners checking you out see a local company that is still working.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your roofing company, kept up by us, on a domain registered to you
  • An inspection request form that takes the address and photos of the damage
  • Roofs you finished, by town and roof type, in your crew’s own photos
  • License, insurance, your office address and how long you have worked locally
  • A plain page on how you work with insurance claims, within your state’s rules
  • Financing explained if you offer it, with the lender named

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereText posts on the platforms you pick, written and posted

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, and we run every stage for you.

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, plus us working it and building on it.

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Your questions

What should roofers post on social media?

Finished roofs with the town and the roof type, what you found on tear-off, and short storm updates. Skip the stock shingle ads. Homeowners want proof you work near them.

Do Facebook ads work for roofing companies?

They can for inspections and replacements in a set area, run on your own account. Pair them with a page of real local roofs, so the people who click have something to check.

Free website

Sample calendar

Thursday

  • Hail check, 27 Larkin Ct