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SEO for
roofers.

A homeowner with a stain on the ceiling searches roof leak repair near me. Another, whose neighbor just reroofed, searches metal roof cost. Neither knows your name yet, and both searches can end on your page.

Get a free websiteRoofers

Without SEO

of consumers read reviews of local businesses
97%
BrightLocal, 2026 consumer survey
only care about reviews written in the last three months
74%
BrightLocal, 2026 consumer survey
insured homes, about, has a property damage claim related to wind or hail
1 in 35
Insurance Information Institute, homeowners losses

Roof types lumped

Asphalt shingle, metal, flat roof and tile share one list. A homeowner pricing a standing seam metal roof finds a page that never mentions it, and leaves.

No hail page

After a storm, homeowners in your county search hail damage roof repair. A roofer with no hail page gives Google nothing to show them that week.

Stock roof photos

Your Business Profile shows a logo and a stock roof. Homeowners want to see real roofs on streets they know before they let a crew up the ladder.

After the hail

A sample roofer, one search the morning after hail, 26 weeks of the work.

Example of a sample roofer, Corbray Roofing, on a results page over 26 weeks. For the search “hail damage roof repair near me” it moves from position 12, under the map and filed as a general contractor, to position 3, one of the three names on the map, after its category is corrected, each roof and town gets its own page and review asks start. The broad search “roofer near me” stays at 17.

Searched The morning after hail. A homeowner searches, and the map shows three.

  1. Searched: The morning after hail. A homeowner searches, and the map shows three.
  2. Under the map: Corbray sits twelfth, filed as a general contractor.
  3. The work: The category, a page for each roof and town, a review ask after every job.
  4. On the map: Week 21, one of the three. It slips and comes back, as rankings do.
  5. Booked: One tap from the listing, and a hail check lands on the calendar.
  1. After, week 26, search.example
    hail damage roof repair near meSearched from Ashby Ridge
    • All
    • Places
    • Images
    • News

    Places

    1. 1Quenby Roofing4.7(188)Roofing contractorNewest review this week
    2. 2Strake & Holm Exteriors4.6(142)Roofing contractorOpen until 6pm
    3. 3Corbray Roofing4.5(51)Roofing contractorNewest review yesterday
    4. 4Ardwell Roof Co.4.8(91)Roofing contractorNewest review last week
    5. 5Tellbridge Storm Restoration4.1(57)Roofing contractorOpen 24 hours
    6. 6Mossgrove Roofing4.4(44)Roofing contractorCloses at 5pm
    7. 7Garrow Gutters4.3(29)Gutter cleaning serviceCloses at 4pm

    More places

    Corbray Roofing

    4.5(51)Roofing contractor

    Newest review yesterday

    Serves
    Ashby Ridge, Harlow, Fenwick, Cold Spring
    Today
    Open until 6pm

    Pages

    • Hail damage
    • Roof replacement
    • Metal roofs
    • Hail check
    • Ashby Ridge roofs
    Book a hail checkHail check booked. Photos follow the visitWebsite
  2. Before, week 0, search.example

    Position 12 for hail damage roof repair near me

    1. 1Quenby Roofing4.7(188)Roofing contractorNewest review this week
    2. 2Strake & Holm Exteriors4.6(142)Roofing contractorOpen until 6pm
    3. 3Ardwell Roof Co.4.8(91)Roofing contractorNewest review last week
    4. 12Corbray Roofing4.5(22)General contractorNewest review 2 years ago
    Serves
    Not listed
    Today
    Hours not listed

    Services: Hail damage, Roof replacement, Metal roofs.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    hail damage roof repair near me123
    roof replacement ashby ridge265
    standing seam metal roof cost398
    roof leak repair near me197
    roofer near me3017

What you get

  • A page for each roof you sell: asphalt shingle, standing seam metal, flat and low-slope, tile, gutters
  • Repair pages for what breaks: leaks, flashing, missing shingles, hail and wind damage
  • A page for each town you work, written only where you have roofs there to show
  • Your Google Business Profile with Roofing contractor as the category, crew photos and service areas
  • A review ask after every finished roof, to every homeowner
  • A monthly read of rankings, calls and inspections booked from search

The cycle

SEO is the Lead you own as a roofer: a homeowner who searches metal roof cost or leak repair in your town reaches your page and books an inspection.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for contractors

What we build

The website

A site with repair, replacement and storm damage pages, and your license on each.

SEO

Repair, replacement and hail pages for each town, so you show up on Maps after a storm.

AEO

Answers on hail damage and insurance that AI tools quote, with your license beside them.

Lead generation

Storm landing pages ready to switch on, with a free inspection offer.

Social posts

Finished roofs, by town and roof type, posted for you with the address left out.

AI agents

An AI agent asks about the leak, the age of the roof and insurance before the visit.

Missed calls

A missed call from the roof gets a text back and a storm inspection booked.

Booking

Inspections book into arrival windows on your calendar, with a reminder the day before.

The dashboard

Every inspection request and estimate on one dashboard, by address.

Reviews and referrals

After each roof, every homeowner gets a text asking for a review, with nothing offered for it.

Email campaigns

A storm alert goes to past customers in the hail path, offering an inspection.

PostHog analytics

PostHog shows which storm and repair pages turn readers into inspection requests.

Session replay

Session replay shows the homeowner who opened the inspection form and left at the address.

Monthly numbers

Each month you see inspections booked, estimates sent and roofs signed.

Every inspection reaches one dashboard, and Jobber stays.

What we build

The plan

Less Work

Roof and town pages get written from your own jobs.

Less Time

You send the job list and photos once. The pages keep using them.

More Sales

More homeowners who search before they call can find your company first.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your roofing company, kept up by us, on a domain registered to you
  • An inspection request form that takes the address and photos of the damage
  • Roofs you finished, by town and roof type, in your crew’s own photos
  • License, insurance, your office address and how long you have worked locally
  • A plain page on how you work with insurance claims, within your state’s rules
  • Financing explained if you offer it, with the lender named

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Is SEO worth it for roofers?

For a roofer who wants work outside storm season, it often is: people search for replacements and repairs all year. It takes months, and nobody can promise a ranking. You see what moved every month.

What is local SEO for roofers?

Showing up on the map and in nearby results when homeowners search for roofing in your towns. It rests on your Business Profile, your reviews, and pages that say which roofs you install where.

Should roofers make a page for every city?

Only where you have real work to show. A page with roofs you finished in that town helps. The same text with the town name swapped can hurt you.

Free website

Sample calendar

Thursday

  • Hail check, 27 Larkin Ct
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