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Email marketing
for roofers.

A roof lasts for decades, so a roofing customer may never call again unless you stay in touch. The ones who hear from you after a storm, and before winter, are more likely to send you the neighbor.

Get a free websiteRoofers

Without Marketing

of home service pros call weather and seasonality their biggest limit on growth
34%
Jobber, 2026 Home Service Trends (vendor survey)
of consumers were asked to write a review in the past year
78%
BrightLocal, 2026 consumer survey
insured homes, about, has a property damage claim related to wind or hail
1 in 35
Insurance Information Institute, homeowners losses

Unsigned roofing estimates

Last season’s estimates that never signed sit in AccuLynx. Those roofs did not fix themselves.

Quiet roofing winters

Gutter, skylight and ice dam work could fill the cold months. Nobody tells past customers you do it.

Unasked roofing reviews

The crew finishes, the dumpster leaves and nobody asks for a review while the new roof is the talk of the street.

Hail letter

Hail crossed Harlow County on a Tuesday. A sample roofer writes to people who already paid it once, and to estimates that never signed.

Example of a sample roofer, Corbray Roofing. Before: the last mail Owen B. had from them is 33 months old. After 107 of 940 names are cut, the campaign “Hail check, May storm” goes to 833, and the email “Tuesday’s hail went over your street” lands in that inbox. It opens on one line written for them, and they reply. 30 days later 41 have replied and the ledger stands at +$1,880. Booked work, before job costs.

Before The invoice cleared in 2023, and he never heard from them again.

  1. Before: The invoice cleared in 2023, and he never heard from them again.
  2. Landed: One send the week of the hail, to past customers and unsold estimates.
  3. Opened: It opens on his own roof, and ends on the opt-out and the address.
  4. Replied: He answers the email itself: two shingles in the yard.
  5. Back: Small repairs first, then a reroof signed, not yet paid.
  1. The email
    CR

    Corbray Roofingwade@corbrayroofing.example

    to Owen B.May 14

    Tuesday’s hail went over your street

    Corbray RoofingRoofing license 40917

    Tuesday’s hail went over your street

    A hole punched through a ribbed skylight panel by hail, blue sky showing through

    Hi Owen, the roof we put on in 2023 sat right in Tuesday’s hail path.

    Hail crossed the county on Tuesday. This month we’ll check any roof we put on or priced, with photos of every slope the same day. Reply with a day that works and we’ll book it.

    What we look at

    • ShinglesBruises, cracks and lost granules
    • SkylightsCracked panels and lifted seals
    • FlashingChimneys, vents and valleys
    • GuttersDents and bent hangers
    Reply with a day

    Wade H., Corbray Roofing

    UnsubscribeCorbray Roofing, 214 Kestrel Ave, Harlow
  2. Sample campaign, Hail check, May storm
    LedgerSent May 14

    +$1,880

    Booked work, before job costs

    Above zero, Day 2
    Sent
    833
    Replied
    41
    Booked
    5
    Left out
    107

    Five asked to stop. They are off the list.

    1. May 14Email tool and hail check ads−$620
    2. May 16Owen B., two shingles and a vent+$680
    3. May 20Four hail repairs+$2,360
    4. Jun 1Priya L., metal reroof signedPending
    5. Jun 9One repair cancelled−$540
    What came back
    Replies41
    • OB

      Owen B.Day 1

      Yes please. Two shingles are in the yard.

      Hail check Thu 9am$680

    • DR

      Dee R.Day 2

      Ours looks fine, thanks.

      Marked as fine

    • PL

      Priya L.Day 4

      Still thinking about it. Can you check for hail too?

      Metal reroof signedPending

    38 more replies

  3. The list
    Hail check, May storm, 7 of 940 names
    WhoLast heard from themWhat came backWorth
    Owen B.Reroof, 202333 months agoYes please. Two shingles are in the yard.Hail check Thu 9am$680
    Joy K.Reroof, this weekYesterdayLeft out: open job
    Priya L.Estimate, metal roof, unsold10 months agoStill thinking about it. Can you check for hail too?Metal reroof signed$14,200Pending
    Dee R.Leak repair, 20214 years agoOurs looks fine, thanks.Marked as fine
    Al W.Gutters, 20205 years agoLeft out: opted out
    Ben S.Repair, 20223 years agoNo reply
    Lou M.Estimate, 20196 years agoLeft out: bad address

    7 of 940 names shown

What you get

  • A storm alert to customers in the affected area, offering an inspection
  • Follow-up on every unsigned estimate, spaced across the season
  • Fall and winter emails for gutters, skylights and ice dams
  • A review ask after each roof, to every homeowner, with nothing offered for it
  • A referral note for the neighbors who watched your crew work
  • The opt-out and postal address CAN-SPAM asks for, on every send

The cycle

Email works Growth for a roofing company: finished roofs turn into reviews and neighbor referrals, and unsigned estimates get another chance.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for contractors

What we build

The website

A site with repair, replacement and storm damage pages, and your license on each.

SEO

Repair, replacement and hail pages for each town, so you show up on Maps after a storm.

AEO

Answers on hail damage and insurance that AI tools quote, with your license beside them.

Lead generation

Storm landing pages ready to switch on, with a free inspection offer.

Social posts

Finished roofs, by town and roof type, posted for you with the address left out.

AI agents

An AI agent asks about the leak, the age of the roof and insurance before the visit.

Missed calls

A missed call from the roof gets a text back and a storm inspection booked.

Booking

Inspections book into arrival windows on your calendar, with a reminder the day before.

The dashboard

Every inspection request and estimate on one dashboard, by address.

Reviews and referrals

After each roof, every homeowner gets a text asking for a review, with nothing offered for it.

Email campaigns

A storm alert goes to past customers in the hail path, offering an inspection.

PostHog analytics

PostHog shows which storm and repair pages turn readers into inspection requests.

Session replay

Session replay shows the homeowner who opened the inspection form and left at the address.

Monthly numbers

Each month you see inspections booked, estimates sent and roofs signed.

Every inspection reaches one dashboard, and Jobber stays.

What we build

The plan

Less Work

Storm alerts and follow-ups are written and waiting.

Less Time

You approve a send in minutes on the day the hail hits.

More Sales

Past customers and their neighbors can call you before the crews at the door.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website for your roofing company, kept up by us, on a domain registered to you
  • An inspection request form that takes the address and photos of the damage
  • Roofs you finished, by town and roof type, in your crew’s own photos
  • License, insurance, your office address and how long you have worked locally
  • A plain page on how you work with insurance claims, within your state’s rules
  • Financing explained if you offer it, with the lender named

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a roofing company email past customers?

Things they can act on: an inspection offer after a storm in their area, a reminder before winter, news that you now do gutters or skylights. One email, one reason, one button to book.

How often should roofers email their customer list?

When there is a reason: a storm nearby, a change of season, a finished roof on their street. Sending only when it helps them keeps people from unsubscribing.

Free website

Sample calendar

Thursday

  • Hail check, 27 Larkin Ct
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