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Railing business
marketing.

A homeowner wants black aluminum rail on the deck by Friday. A GC wants balcony guards to code. Both start with a measure, and both go to the shop that answers first.

Get a free websiteMetal and glass

The numbers

of ornamental and architectural metal locations have fewer than 10 employees
67%
Census, County Business Patterns 2023, NAICS 332323
single-family housing starts, annual rate, September 2026
859,000
Census, New Residential Construction, September 2026
average cost of a composite deck addition in 2025
$25,096
JLC and Zonda, 2025 Cost vs. Value, national
projected U.S. homeowner spending on improvements and repairs, early 2027
$523B
Harvard JCHS, LIRA, May 2026

Per-foot price calls

Callers want a price per linear foot before you know the post count, the mounting or the finish. You either guess or lose them.

Failed guard inspections

A guard that fails inspection over baluster spacing or height comes back to your shop at your cost, and the homeowner tells the neighbors.

Powder coat waits

Iron and aluminum wait on the powder coater. Customers nobody told about the lead time call every week to ask.

Big-box kit quotes

Homeowners price a railing kit at the home center first. Without photos of finished custom work, your quote looks like the expensive option, not the better one.

What we build

The website

A site with glass, cable and iron railings and stairs, shown in your own photos.

SEO

Glass, cable and iron railing pages for each town, with your photos.

AEO

Answers on railing heights and costs that AI tools quote, with your name.

Lead generation

A railing quote page that asks for the length and a photo of the stairs.

Social posts

Stairs and decks you finished, posted with the railing style.

AI agents

An AI agent asks indoor or outdoor, the length and for a photo before you quote.

Missed calls

A missed call gets a text back and a site measure on the calendar.

Booking

Site measures book into your calendar, with the stair photos attached.

The dashboard

Every quote request and site measure on one dashboard, with photos of the stairs.

Reviews and referrals

After each railing goes in, a text asks for a review and a neighbor’s name.

Email campaigns

Past customers and old quotes hear about new styles and open dates.

PostHog analytics

PostHog shows whether people want glass, cable or iron railings.

Session replay

Session replay shows the homeowner who compared railing styles and never asked.

Monthly numbers

Each month you see quote requests, site measures and installs paid.

Every quote reaches one dashboard, and QuickBooks stays.

What we build

Who it’s for

  • Ornamental iron shops
  • Railing installers
  • Glass and cable railing
  • Stair and handrail builders
  • Deck and porch railing
  • Balcony guards for GCs

Less Work

Quote requests arrive with lengths, material and photos, so fewer calls to ask.

Less Time

Site measures get booked when the deck or stair is ready, not before.

More Sales

More homeowners see work like theirs before they settle for a kit.

What railings earn.

Your numbers Set them and both lines move.

Extra railing jobs a month that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $3,600 moreWith a system, plan paid

  • $0 moreNo system

3 extra railing jobs a month × $600 kept per railing job − $1,500 for the plan = $300 more a month. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your railing shop on a domain that stays yours
  • Galleries by material and place: iron, aluminum, glass and cable on stairs, decks, porches and balconies
  • A quote form that asks for run length, height, mounting surface, finish and photos
  • Plain code notes for homeowners, with the building department named as the final word
  • A page for each county and town you install in
  • Every request sent to you and to your dashboard

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Glaziers

Local glass shops and glass repair. Broken panes and foggy units sent in with no size and no photo.

Metal fabricators

Structural, misc metals and sheet metal shops. One GC or one OEM fills the floor, and nobody else knows your name.

Storefront and curtain wall

Commercial glaziers who bid storefront and curtain wall through GCs. Invites pile up in one inbox, and door service work goes unmarketed.

Shower glass and mirrors

Frameless doors, sliders and enclosures. Price texts that arrive before the tile is set.

Read first

Your questions

Do I need a permit to install a railing?

Often, when the railing is a required guard on a deck, porch, balcony or stair, and the rules vary by town. A like-for-like replacement may not need one. The building department decides, so tell customers up front who pulls the permit.

How much does a custom railing cost?

It depends on the material, the length, the posts and how they mount, the finish and the site. Iron and glass usually cost more than aluminum or cable. A site measure turns a ballpark into a price.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Wednesday

  • Measure, Orchard Lane steps
Get a free website